Beech Acres Coaching ModelW.E.A.V.E.

Weaving a tapestry of success in personal lives, communities, and in the world.

Overview of Coaching Model Team Work

Charged with defining and creating the Beech Acres coaching model

Utilizing a visioning process to accomplish charge

Work to be completed by January 1st, 2003.

Presentation provides overview of work in progress to date.

Step 1: Context Map

Define current reality

Identify emerging trends

Establish challenges and uncertainties

BA Coaching Philosophy CONTEXT MAP

OUTSIDE TRENDS

• Mental health not preventive focus only

• Everything under scrutiny

• Loss of Creative Connections

• Managing business and new ventures in face of change- partnership screening criteria

UNCER

TAIN

TIES

INTERNAL TRENDS

POLITICALCLIMATE/Culture

ECONOMICCLIMATE

CUSTOMER NEEDS

• Self Help Market Growing

Significantly – mostly women

• Online utilization of services

and spending is growing

• Coaching Industry highly un-

regulated, no gold standard

• Dispersed families creating

“different breed” of parents

• Quality training programs

• Simplified services, custom cocktail to meet their need

• Assistance to ID and meet goals

• Ongoing support and contact

• Continuum of product that allows people to self select into specific categories of readiness for change

• Significant Org. Change with desire to own not rent products

• Progression away from expert

model to “helping families fix

themselves”

• Focus on serving all parents,

regardless of income

• Air of experimentation to build

toward future

• Recession/Depression climate for next 3 to 5 years in U.S.

• Donation shift toward 9/11. Harder to sell “our kids” to donors.

• Endowment reduced due to economy

• Greater scrutiny on outcomes demanded by donors and board.

• Does being able to select the coach you want matter

• How do you sell a process product when people think they want “advice”

• How to distinguish between coaching and counseling

• How to engage all staff in product

• How integrated can this program be with BA-IT

• Spending on the net

TECHNOLOGY

FACTORS

•Ability to handle volumes

critical to success

•Leverage training center

and other technology, not

just internet to deliver

services

•To own or not to own

software

• Internal IT and external

user capabilities

•Consistent validated tool for

selecting coaches needed

Step II: A Vision Cover Story

Creative process to describe future impact of model

Draws out key themes of vision

Beech Acres’ Coaching COVER STORY VISION

IMAGES

HEADLINE

BRAINSTORMS QUOTES

BIG HEADLINES SIDEBARS

COVER

2005

HEADLINE

• Performance coaching from BA puts you in the driver’s seat of your life

• Yes, coaching can be profitable

HEADLINE HEADLINE

• BA coach institute serves its 10,000th customer

• Non-profit makes good in for profit world

• 98% of users experience life changing satisfaction

• The human side of the internet exposed by BA

• “BA changes social work to social progress” – John Pepper

• “BA combines learning life’s lessons and honoring of self to create well balanced people.” –Peter Senge

Time

Magazine

Out of the

Cottage and

into the Heart

• Human relationships at the cornerstone of BA coaching philosophy

• From the troubled community to a model city, BA philosophy weaves webs of support and direction for entire populations…one person at a time

• The Little Engine that could…BA grows coaching products and brands beyond its home town.

• BA takes coaching beyond Big Business & into the heart

• BA coaching model sets golden standard in industry

Making a Difference

Step 3: Vision Themes and 4 Bold Steps (still a work in progress)

Clearly state themes that embody the “spirit” of the vision

Generate concise supporting ideas/thoughts that support each theme

Identify key steps to establishing a vision statement and framework

BA’s Coaching Model

CHALLENGES•1

VALUES

B O L D S T E P S

2. Review existing models and create draft BA model

1. Craft vision/purpose statement

3. Create Communication Plan regarding draft model to Org/teams

4. Create work plan to complete model

• Simplicity • Honesty

• Belief in everyone’s potential•

Cost Effective

CapabilityBuilding

Integration

Customer Orientation

Results

Relationship

Create BA global coaching model

•3• 2

• Meet them where they are (culture, learning style, readiness, motivation)

• Customer defines quality and satisfaction

• Willingness to be inventive to find solutions

• Focus on the individual

• Systems & materials flexibility

• Flexibility to build a “custom cocktail” to change

• Infused through entire organization

• Reality check in context of relationship to achieve success

• Coach’s R US

• Build will to achieve self-reliance

• Internal efficiency and external revenue focus

• Pays for itself

• Income contributes to larger endeavors

• Defined by customer

• Impacts BA mission, community & field

• Measurable in every way

• A Human relationship quality in everything we do

• Tell the objective truth

• Personal, group and Org. levels

SUPPORTS

•1

•3

•2

Step 4: The Vision Statement

Under Development

Step 5: Coaching Model

Create core model framework based on previous work and model filters Model filters

It must address every vision theme It must have utility for each target

customer group BA organization/staff Business to business End users: Parents, workers, etc.

It must be “reversible” and have many faces

W.E.A.V.E. Model

Customer

About WEAVE

WWill building for awareness and growth

EExplore reality and readiness

AAh-ha discovery of options

VVerify plans and commitment

EEnergize for results

Customer

Supporting Materials

Additional diagrams and ideas that influence the model, its application, and final design

Coaching Service ProgressionPas

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Gen

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In

fo.

Aggressive

Exp

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/Cou

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Self-G

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Littl

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an

Med

ium

hu

man

Coaching Service Target MarketVer

y Sic

k

Sic

k

Nea

r Sic

kWorried Well Well

Insu

rance

Sel

f-Pa

y

Sel

f-pay

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Ben

efits