becoming art: exploring cross-cultural categories
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Becoming Art: Exploring Cross-CulturalCategoriesElizabeth Burns Coleman aa Schools of English, Communications and Performance Studiesand Philosophy and Bioethics, Monash University,Published online: 12 Mar 2009.
To cite this article: Elizabeth Burns Coleman (2009): Becoming Art: Exploring Cross-CulturalCategories, The Asia Pacific Journal of Anthropology, 10:1, 50-52
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Book Reviews
Becoming Art: Exploring Cross-Cultural Categories
HOWARD MORPHY
Sydney, University of New South Wales Press, 2008
xv�233 pp., ill., bibliography, index, ISBN: 978-1-92141-012-3, $44.95 (paper)
Howard Morphy is indisputably an intellectual leader in the anthropology of art. For
over 40 years he has been engaged in debates about aesthetics as a cross-cultural
concept against others in his own discipline, as well as in the promotion of Aboriginal
art as ‘art’. And he has ‘won’ (along with others). Major galleries now hold extensive
collections of Aboriginal art and exhibit Aboriginal artists. Yet, to some extent, this
win has been pragmatic rather than conceptual as a result of dogmas about the
‘otherness’ of Indigenous societies and the sense that their art is not ‘art in the sense
we understand it’. Although accepted as art, the history of Aboriginal paintings
remains largely absent from ‘Australian art history’. This book addresses questions
about how anthropologists and other theorists should conceptualise a cross-cultural
theory of art, how we should understand the historical process of Aboriginal art’s
acceptance as art and how we may move beyond a Western essentialised appreciation
of Aboriginal art as ‘timeless ethnographic artefact’ through the inclusion of it within
discourses of art history.
The book begins by discussing the limitations of the frameworks used within art
history and anthropology, both as explanation of why they have failed to recognise
Aboriginal art as art and as a way of opening up questions about what kind of
conceptual tools are required to overcome these limitations. Morphy is an aesthetic
realist; he thinks a ‘family resemblance concept’ of art should be accepted within
anthropological debates and argues that the institutional account of fine art can only
be a subset of a broader cross-cultural account. While denying that art has an essence,
Morphy argues that some objects properly belong in an art gallery rather than being
‘metamorphosed’ or deemed to be art from within the arts institution. This sets his
theory apart from other recent accounts of Aboriginal fine art (such as Fred Myer’s
2002 Painting Culture: The Making of an Aboriginal Fine Art, which is based on an
institutional account of art’s place within the gallery). In one respect, the book is ill-
named because an Aboriginal artwork is not an object that has become art through a
process of institutional acceptance; the institutional acceptance is, Morphy thinks,
ISSN 1444-2213 (print)/ISSN 1740-9314 (online)/09/010050-17
DOI: 10.1080/14442210802644817
The Asia Pacific Journal of Anthropology
Vol. 10, No. 1, March 2009, pp. 50�66
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rightfully made on the basis of the aesthetic properties of the objects. What is called
‘fine art’ in a gallery context overlaps with the recognition that certain objects are
aesthetic exemplars.
Although not a new account, this is a genuine contribution to debates about the
question of how art may be understood cross-culturally because there is an important
difference between family resemblance theories, the highly influential institutional
theories and anthropological positions that deny that Aboriginal art, or ‘primitive art’,
is art. Both institutional theories and anthropological positions that deny primitive
art this status in effect argue (or assume) that art has an essence. Within an
institutional account, what makes all art ‘art’ is not a quality that can be observed, or
an effect (such as symbolic communication or aesthetic properties), but a process of
acceptance by the institution. Moreover, the Indigenous producer is not seen as an
agent on this account; their work is deemed to be art by others. The anthropological
position that primitive art cannot be ‘art’ relies on turning one or more features or
characteristics of art into necessary conditions for its definition. Both accounts raise
ethical concerns about whether the display of Indigenous art in a gallery is a form of
cultural appropriation that changes the meaning or status of the object. The ‘family
resemblance’ theorist is not obliged to say that there are no criteria for something to
be art, but that these criteria are generally not understood as necessary conditions.
The criteria Morphy uses to establish his case are based largely on the agency of
Yolngu people and the complex relationship between form and iconicity in
Aboriginal art.
Section one of the book presents a two-edged sword; it forms part of an argument
that Aboriginal art is properly called art on its own terms by stressing Yolngu people’s
approaches to their art. However, it is also an answer to debates over whether the
inclusion of Indigenous art in a gallery constitutes appropriation. Morphy’s answer is
‘no*it is not’, at least not from a Yolngu perspective. One purpose of art for the
Yolngu has been a means of opening up cross-cultural dialogue and understanding;
first with the Macassans and then with Europeans. That new works may be intended
for exhibition in a gallery does not change the nature of the art.
The second section addresses Morphy’s claim that the form of Yolngu painting is
expressive of an intellectual picture of the world that concerns the relationship
between the visible and invisible, as well as condensing complex relationships
between things such as social groups, the seasonal cycle and fresh and salt water. This
form involves not only how they interpret their art, but the art of other groups, such
as Abelam art from Papua New Guinea. Morphy then explores what art history may
look like from a Yolngu perspective. The absence of Aboriginal art from art history,
Morphy suggests, is because art history is, in part, informed by an ideological concern
with ‘the artist and their work’. A Yolngu art history, in contrast, would efface this
emphasis on individual creativity, but introduce a new ideology because of the kind
of role art plays in Yolngu society. Yet, there are areas of similarity in which these
projects may also overlap.
The Asia Pacific Journal of Anthropology 51
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This is a book with many agendas and, correspondingly, it is a book that is difficult
to read. In it we can see Morphy drawing together numerous debates within
anthropology and art history, reflecting on the nature of the disciplines at a meta-
level, providing a history of Yolngu uses for their art and engaging in the analysis of
form and expressive meaning. At times Morphy struggles with managing these
various narrative strands and, as a result, his argument loses clarity. At times,
perhaps, he assumes too much knowledge of his reader. Throughout, we also see him
reflecting on 40 years of experience in this realm. This is not an easily accessible or
introductory text, but it is a text that richly rewards rereading.
Reference
Myers, Fred R. (2002) Painting culture: the making of an aboriginal high art, Duke University Press,
Durbam and London.
ELIZABETH BURNS COLEMAN
Schools of English, Communications and Performance Studies
and Philosophy and Bioethics
Monash University
# 2009 Elizabeth Burns Coleman
Multiculturalism in the New Japan: Crossing the Boundaries WithinNELSON H. GRABURN, JOHN ERTL and R. KENJI TIERNEY (Eds)
New York and Oxford, Berghahn, 2008
ix�252 pp., ISBN: 978-1-84545-226-1, $85.00 (hardback)
‘For many readers the notion of ‘‘Japanese multiculturalism’’ may ring as an
oxymoron,’ states this book’s introduction (p. 3). This was certainly true in the 1970s
and 1980s, when in almost all the anthropological literature ‘Japan’ was assumed to
comprise only those of Japanese ethnicity born in Japan. However, this is clearly no
longer the case, with a bookshelf of volumes published over the past 10 years on
different aspects of Japanese multiculturalism and, indeed, at least two new edited
volumes on this topic published this year alone. Multiculturalism rivals popular
culture as one of the major themes in the anthropology of Japan today.
The different chapters of this volume are noteworthy for their breadth in
portraying the diverse character of contemporary multiculturalism in Japan.
Takezawa, in Chapter 1, depicts how the Hanshin earthquake of 1995 ushered in
an era of multiculturalism in Kobe as Japanese and foreigners became newly aware of
one another. Hamada, in Chapter 2, focuses on foreign executives, particularly
Nissan’s CEO Carlos Ghosn, and how these individuals helped change Japanese
corporate governance and also alter the language of business, which in some large
corporations has shifted to English. Burgess, in Chapter 3, writes of international
52 Book Reviews
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