becoming a linked in power user redux
TRANSCRIPT
Becoming A LinkedIn “Power User”
Marcos Lopez-Carlson
[email protected]/in/marcoslopezcarlson@marcoscopic
Twin Cities Media Alliance
The Twin Cities Media Alliance began in the winter of 2005 with the mission of bringing together media professionals and engaged citizens to improve the quality, accountability and diversity of the local media, and giving the public the tools they need to become more active participants in the emerging media environment.
http://youtu.be/SX7zhVeFhCw
Overview
Why LinkedIn?
Maximizing profiles & making connections
Exploring jobs & interests
Using the Home page
Advanced settings
Power practices
Why LinkedIn?
Don’t like social media…
LinkedIn is boring…
Do I really need to use it?
Why LinkedIn?
LinkedIn is the 2nd most popular social network
22% of online US adults
Over 100 million US users
It is a dedicated, professional way to maintain contacts
Source: LinkedIn
Maximizing Profiles
Profile is your public page
Optimize your sections to highlight your expertise
Showcase your skills & get recommendations
Pro Tip: Claim your personal URL
http://www.linkedin.com/in/marcoslopezcarlson
Making Connections
LinkedIn is based on connections
1st degree, 2nd degree & 3rd degree
2nd degree is the sweet spot
Ask mutual connections to introduce you
Pro Tip: Make your invitation to connect personal
Exploring Jobs & Interests
Job listings can be searched by skill, keyword & location
Job searches can be saved
Follow companies to get up-to-date news
Pro Tip: Look for connections when you apply for jobs
Exploring Jobs & Interests
Groups are a source of expertise, opinion & job leads
Groups are a way to establish your expertise
Be judicious, join a few groups and get involved
Pro Tip: Manage your group settings and notifications
Exploring Jobs & Interests
Groups are a source of expertise, opinion & job leads
Groups are a way to establish your expertise
Be judicious, join a few groups and get involved
Pro Tip: Manage your group settings and notifications
Using Your Home Page
The homepage has all the activity in your network
You can choose what kinds of activity to see
Share content of interest to your professional network
Advanced Settings
Personalize your settings to share what you want
Change your activity feed based on job searching
Control what people see when they view your profile
Pro Tip: Keep your profile public, this is networking!
Pro Tips
Customize your profile URL
Make your invitation to connect personal
Look for connections when you apply for jobs
Manage your group settings and notifications
Keep your profile public, this is networking
Best practices to be a Power User
Have a public profile
Schedule 15 minutes & check LinkedIn every day
Make it a routine, same time every day
Check your activity feed for recent changes
Comment on one post per day
Share one update every day
Time to be a Superhero!
Questions?
Connect with me:
linkedin.com/marcoslopezcarlson
@marcoscopic