becoming a change agent: ushering in a new approach to learning
TRANSCRIPT
By:Karl M. Kapp, Ed.D.
Professor, Instructional TechnologyBloomsburg University
Twitter: @kkapp
Becoming a Change Agent: Ushering in a New Approach to
Learning
What is the definition of change? Innovation?
What attributes make some technology attract and some not?
How can we help others adopt online learning? How do we “sell” the concept?
How does technology “hype” impact adoption?
The adoption of an innovation by a particular population.
An idea, practice, or object that is perceived as new.
Diffusion:
The process by which an innovation is communicated through certain channels over time among members of a social system.
So how do we diffuse the innovation of online resources and learning throughout our organization?
We need to look at two elements of diffusion.
What makes an innovation “attractive” to a social group?
What type of people are in the social group?
First, let’s look at attractiveness criteria.
It has to have a “Relative Advantage” over previous technology.
24/7 Access Repeatability
Learner’s Pace
Built-In Assessment of Progress.
Relative Advantages
Compatibility—it must be “kind of like” what we have now.
Text Diagrams
Online Workbook
Pictures
Compatibility
It can’t be too Complex.
Easy to navigate.
Easy to find needed information.
Easy to log on.
Simple
Trialability—Kicking the tires.
Explore in the online environment.
“Play” with it.
Check it out, low consequence.
Trialabilty
Observability—Watching others use the innovation first.
Watch it being used by others.
Observing how it integrates with other new employee activities.
Watch it being demonstrated.
Observability
So what do I do?
Show How it’s Compatible.
Highlight the Relative Advantage.
Talk About the Simplicity.
Help Learners “Try it Out.”
Demonstrate Functionality.
Now we need to look at what type of people are typically in social groups. In terms of technology adoption.
Drawing Exercise
Techies
Innovators
Laggards
EarlyMajority
Late Majority
Source: Geoffrey Moore, Everett Rodgers
Technology Adoption
Techies
Innovators
Laggards
EarlyMajority
Late Majority
Source: Geoffrey Moore, Everett Rodgers
Innovation Curve
Innovators
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
EarlyAdopters
Techies—Like technology because it’s technology, new, different and cool.
Innovation Curve
Techies
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
Innovators/Early Adopters
Innovators/Early Adopters—Like technology because it gives them a competitive advantage.
Innovation Curve
Techies
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
Innovators/Early Adopters
Early Majority—Pragmatic & believe in evolution not revolution in practices. Looking for “easier” & more efficient.
Innovation Curve
Techies
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
Innovators/Early Adopters
Late Majority—Highly skeptical. Wait and see if it’s a fad. Ask, have others adopted the technology?
Innovation Curve
Techies
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
Innovators/Early Adopters
Laggards/Skeptics--Delight in challenging the hype and puffery of technology. Ever-present critics. Not likely to adopt “new” unless forced.
Innovation Curve
Techies
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
Innovators/Early Adopters
Innovation Curve
Techies
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
Innovators/Early Adopters
Innovation Curve
Techies
Source: Geoffrey Moore, Everett Rodgers
Innovators/Early Adopters
Latest and
Greatest
Be the FirstNever
BeforeSeen
The Chasm
Innovation Curve
Techies
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
Innovators/Early Adopters
Innovation Curve
Laggards
EarlyMajority Late Majority
Source: Geoffrey Moore, Everett Rodgers
Tried &True
Everyone is doing it.
Low Risk
Techies
Trainee
Person infield
TrainingStaff
Member
OtherInstructor
Learner
Learner
Learner
OtherInstructor
Learner
Learner
Learner
Learner
Learner
OtherInstructor
GatekeeperInstructor
Innovators/EarlyAdopters
Majority
TechnologyTrigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
Source:Gartner Group
Drawing Exercise Two
TechnologyTrigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
Source:Gartner Group
Technology Hype Cycle
Technology Trigger—Some new technology was discovered or created.
TechnologyTrigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
Source:Gartner Group
Technology Hype Cycle
Peak of Inflated Expectations—This technology can do everything.
TechnologyTrigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
Source:Gartner Group
Technology Hype Cycle
Trough of Disillusionment-technology can’t do everything, it has problems. This is not working at all, it’s horrible.
TechnologyTrigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
Source:Gartner Group
Technology Hype Cycle
Slope of Enlightenment—Oh, this is what this technology does really well.
TechnologyTrigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
Source:Gartner Group
Technology Hype Cycle
Plateau of Productivity—Technology is solving problems and integrated into organizations successfully.
TechnologyTrigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
Source:Gartner Group
Technology Hype Cycle
Exercise:Explain your model to person
sitting next to you.
Drawing Exercise Three
Techies
Laggards
EarlyMajority
Late MajorityInnovators/
Early Adopters
TechnologyTrigger
Peak of Inflated Expectations
Trough of Disillusionment
Slope of Enlightenment
Plateau of
Productivity
Innovation Curve and Technology Hype Cycle
Recognize:
The favorable attributes of the online learning.
Different people will adopt at different rates.
Some will resist the change.
You must serve as a role-model of the use of online learning.
Exercise Four
Write down what attributes you think are the most favorable related to adoption ofBlended Learning
Five Stages of Adoption Process
1. Knowledge-Little information about the innovation. Not inspired to find out more information about the innovation.
2. Persuasion- Interested in the innovation and actively seeks related information/details..
3. Decision-Person weighs the advantages/disadvantages
4. Implementation—Person tests it out to varying degree. Determines usefulness.
5. Confirmation—Finalizes decision about innovation.
5 Stages of Adoption of Innovation
1.Knowledge2.Persuasion3.Decision4.Implementation5.Confirmation
Summary
List three things you are going to mentionto someone today about what you learnedabout being a change agent.
Questions?
For:Additional Ideas, thoughts and
insights visit.www.karlkapp.com
www.karlkapp.com/kapp-notes
Resourses
• Mastering the Hype Cycle:– http://www.gartner.com/books/hype-cycle/
• Diffusion of Innovations– https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091
• Crossing the Chasm– https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-
Mainstream/dp/0060517123