CosmeticsBeauty

Hair

8th International

Exhibition for

BeautyEurasia 2012

Post Show Report

DATE:14 -16 June 2012

VENUE:Tuyap Exhibition Center ISTANBUL / TURKEY

EXHIBITOR:418 exhibitors from 51 countries

Australia, Austria, Azerbaijan, Belarus, Belgium, Brazil, Bulgaria, Canada, China, Croatia, Czech Republic, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Italy, Japan, Jordan, Kazakhstan, Korea, Latvia, Lebanon, Lithuania, Macedonia, Malaysia, Monaco, Morocco, Moldova, Pakistan, Poland, Russia, Saudi Arabia, Serbia, Slovenia, Syria, Spain, Switzerland, United Kingdom, Taiwan, the Netherlands, Tunisia, Turkey, UAE, Ukraine, Uzbekistan, and USA.

VISITOR:24.873 professional visitors including 3. 565 international visitors from 103 countries.

PRODUCT RANGE: Perfume&Deodorante, Colour Cosmetics, Professional Care Products, Hair Care Products, Skin Care Products, Nail Care and Design, Hygienic Products and Toiletries, Medical and Aesthetical Devices, Packaging, Raw Materials, Private Label, Product&Equipment for Hair Salons, Product & Equipment for Beauty Salons, Beauty Accessories, Wellness &Spa and Natural Cosmetics.

The 8th International Exhibition for

CosmeticsBeautyHair

BeautyEurasia

POST SHOW REPORT 2012

Graphic 1, Exhibitors by product range

HYGIENE PRODUCTS AND TOILETRIESPROFESSIONAL CARE PRODUCTSSKINCARE PRODUCTSHAIRCARE PRODUCTSPRIVATE LABEL - CONTRACT MANUFACTURINGEQUIPMENT & FURNITURE FOR BEAUTY SALONSPERFUMERY&DEODORANTPACKAGING, MACHINERYBEAUTY ACCESSORIESWELLNESS & SPAEQUIPMENT & FURNITURE FOR HAIR SALONSNATURAL COSMETICSCOLOUR COSMETICSRAW MATERIALSAROMATHERAPHY PRODUCTSDERMOCOSMETICSNAIL CARE PRODUCTS BABY CARE PRODUCTSCLEANING PRODUCTSBUSINESS SERVICESTRADE ASSOCIATIONS, PUBLIC INS., GOVERNMENT AGENCIES, EXHIBI-TION ORGANISERS, MEDIAPHARMACEUTICAL PRODUCTS

As in the previous years this year Italy increased its interest to BeautyEurasia 2012. ICE - The Italian Institute for Foreign Trade and Pro-mos - the Milan Chamber of Commerce Special Agency led 36 qualified Italian companies to BeautyEurasia 2012. BeautyEurasia’s trade visitors directly benefited of the massive presence of the most reputable Italian companies in cosmetics and beauty sector. Leading Italian companies have experienced a wonderful opportunity to enlarge their business relationships, increase the business profit, generate good business. France also reasserts its loyalty to BeautyEurasia 2012. With the support of the French International Business Development Agency – Ubifrance, 20 distinguished French companies attended BeautyEurasia 2012. Stanpa – Spanish National Perfumery and Cosmetics Association achieved to realize the Spanish national participation. 13 Spanish companies were among exhibiting companies who found a unique opportunity to meet and interact with companies and visitors from all parts of the world. One of the most remarkable participations was the Greece national participation. Fighting with economic crisis for a long time Greece national participation at BeautyEurasia 2012 created an interest among the visitors. Hellenic Foreign Trade Board - Hepo, aiming to reinforce the presence of Greek products in foreign markets, organized for the first time Greek national participation at BeautyEurasia 2012. 9 Greek companies showcased the Greek tradition and beauty at BeautyEurasia 2012.Poland Ministry of Economy’s support which was given to 5 Polish companies managed to releaze the Poland national participation at BeautyEurasia 2012.

Bulgarian National Association of Parfumery and Cosmetics – BNAEOPC gave their support to 13 Bulgarian cosmetics companies to par-ticipate at BeautyEurasia 2012. Bulgarian authorities defined the exhibition as extremely successful and confirmed their participation next year. Switzerland group participation at BeautyEurasia 2012 also created interest among the visitors. 6 Swiss companies have presented an attractive range of products and innovations. In addition to all exhibitors BeautyEurasia had the pleasure to host 9 companies from South Korea, 24 from China and 10 from Taiwan.

HAIR AND COIFFEUR SHOWSProfessional Hairstylists from Turkey and all around the world per-formed during three days at BeautyEurasia 2012. This 3 day’s long pro-gramme was realized with the support and the coordination of Istanbul Men’s Hairdressers Association. Professional stylists and teams such as; Adem Terzi, Pivot Point, Uzbekistan Hairdressers Association, Creative Hairdressing Etiler, Osman Kadioglu, Bursa and İzmir Hairdressers Asso-ciations, Moldova Hairdressers Association, Tekirdag and Mardin Hair-dressers Associations showed their talent to the world. One of the most remarkable show in the program was the Italian stylist performance of Severio Palma. Palma’s incredible style and techiques impressed the audience at first sight.

Graphic 4, Exhibitors by region

Graphic 3, The graphic displaying the increase in thenumber of exhibitors during the last 3 years

Graphic 2, Local / International exhibitors

EXHIBITOR STATISTICS

418 Exhibitors from 51 418 distinguished exhibitors from 51 countries who are the leading names in the world of beauty including Turkey, Italy, France, Spain, Greece, Poland, Korea, Taiwan, Bulgaria and Switzerland met under one roof at BeautyEurasia 2012 organized by Ipekyolu & Platform International Exhibitions, between 14th -16th of June in Istanbul, Turkey. The leading exhibition in Eurasian Region - 8th International Cosmetics, Beauty and Hair Exhibition BeautyEurasia 2012, has welcomed many international companies displaying their latest brands and wide range of products. BeautyEurasia experienced growth of 30% in size in the exhibition area compared to the previous edition. The fair also recorded an increase of over 20 % in the number of exhibitors and 15% in the number of visitors, which is clear indication of BeautyEurasia 2012’s success.

INTERNATIONAL

LOCAL

TURKEYEUROPEASIAAMERICAS/LATIN AMERICAMIDDLE EASTAFRICA COUNTRIESAUSTRALIA

BEAUTYEURASIA 2012 EXHIBITOR COMMENTS

“ As a product manager I would like to say that for our company BeautyEurasia is “must-exhibit” show because Biota has 6 different brands and we should not miss this trade event. I have been already informed that our foreign trade department has estanblished very good busi-ness relationships. My colleagues had very possitive contacts with business people coming form Middle East countries, Russia and Balkans. Our company is on a way in becoming a truly global brand, that’s why meeting with international visitors was very important for us. We would like to confirm our participation in the next edition. We are very satisfied with the results.”

-Mr. Ahmet Emin Ficici, Product Manager, Biota, Turkey

“ We have been attending BeautyEurasia for the last four years. In my opinion Turkey is like a “cosmetic door” which opens to Middle East countries and Balkans. Turkey is the biggest supplier at this regions. That’s why I believe that the heart of global cosmetics sector is beating in İstanbul. BeautyEurasia is one of the most important fairs in Europe, the number of exhibiting companies is an indicator for my thesis.This year we saw many visitors from Greece, Serbia and Italy. We are thinking about exhibiting next year.”

- Mr. Murat Senol, Export Manager, Giz Cosmetic, Turkey

“ I think that we reached our target at BeautyEurasia 2012. We are presented in 55 countries, but we are not presented in the countries around Turkey, for example; Greece, Ukraine, Iran, Iraq and Armenia. Therefore we decided to exhibit at BeautyEurasia 2012. I think we had very good contacts and we found a lot of potential customers here. We met beauty salon owners, many wholesalers, buyers from big chains such as Watson Group and profesional visitors from Morocco, Libya and Tunisia. We were looking for the business customers, we are very lucky to meet them.”

- Mr. Andre Leenwesteijn, Bransus, The Netherlands

“ We decided to come and exhibit in Istanbul, because it is very important business city. Istanbul is such kind of business capital where we can meet customers we can not meet anywhere, especially profesional visitors from Azerbaijan, Turkmenistan, Iran, CIS countries and Middle East countries. It was a big pleasure to exhibit here. Here we met qualified business people”.

- Mr. Roland Sarkissian, Export Manager, Advance Beauty, France

“ Turkey is one of the most important growing markets in the World. Turkey, especially Istanbul is at very strategic point between Middle East and Cis countries. I have very good importer here that helped us a lot to develop our business. We have very good business relationships with the local authorities, such as Chamber of Commerces, Hairdressers and Esthetician Associations. 100% I will exhibit next year.”

- Mr . Gianni Manzetti, General Manager, Farmen, Italy

“ The main reason to participate to BeautyEurasia is because of the Turkish Market. The Turkish Market is really important for fragrance com-pany because it is one of the most important market in all Europe. I think that we reached our target. The show is really good and well organ-ized, thank you very much.”

- Mr. Jürg Köller, CEO, Luzi, Switzerland

“ It was very succesful exhibition for us. We have met many new clients and presented our products very well. Many international visitors have visited our stand. We had also the opportunity to meet many customers from Turkey. The exhibition was well organized, it was a wonderful experience that we will repeat.”

- Mrs. Olena Robu, General Manager Sun’s Beauty/Ulus Destek Hizmetleri, Turkey

Graphic 5, Top 10exhibiting countries

TURKEYITALYCHINAFRANCEBULGARIASPAINTAIWANGREECEKOREAUSA

VISITOR STATISTICSRecord Attendance: 24.873 professional visitors including 3.565 international visitors from 103 countries.

This year BeautyEurasia carried out large and intensive visitor promotion campaign with various activities all over the world, especially in Turkey and Eurasian Region to meet with the exhibitors’ expectations.

8th International Cosmetics, Beauty and Hair Fair BeautyEurasia 2012 hosted 24.873 professional visitors including 3.565 foreign visitors from 103 countries who were keen to find out about the latest trends from huge range of possibilities.

The visitor profile was shaped from a huge region of Eurasia consisting of Turkey, Europe, Balkans, Caucasia and Central Asia, CIS Coun-tries, Middle East and Europe. The buyers and visitors from Iran, Bulgaria, Russia, Iraq, Lebanon, Jordan, Saudi Arabia, Italy, Syria, Bos-nia, Kosovo, Greece, UAE, Ukraine, Tunisia, Macedonia, Romania, Serbia, Algeria, Kazakhstan, Uzbekistan, Turkmenistan and Albania one more time have proved that BeautyEurasia has become not only the leading cosmetics and beauty event in Eurasian Region also one of the most distinguished cosmetics exhibitions in the world. In addition to the individual visitors coming from 103 countries, visitor groups which were organized by local travel agencies, associa-tions, chamber of commerce & industries and exhibition organizers presented at BeautyEurasia 2012. 120 buyers from Iraq, 400 from Bulgaria, 90 from Iran, 20 from Kazakhstan, 20 from Tunisia, 30 from Afghanistan, and many others from Azerbaijan, Belarus, Uzbekistan, Egypt, Ukraine, Turkmenistan, Nigeria, Macedonia and Serbia have visited BeautyEurasia 2012.

Also this year significant number of importers and buyers from 41 countries benefited from “Hosted Buyers Programme” organized by Turkish Ministry of Economy and IMMIB - General Secretariat of Istanbul Mineral and Metals Exporters Association. 90 company members from 41 countries: Greece, Ukraine, Jordan, Turkmenistan, Tunisia, Tajikistan, Serbia, Uzbekistan, Egypt, Lebanon, Israel, Morocco, Algeria, Azerbaijan and Albania visited BeautyEurasia 2012. International hosted-buyers from Central Asian Region which were announced as “Target Markets” have established new business contacts.

In addition to foreign visitors there were professional visitor groups from different cities of Turkey; Istanbul, Ankara, Izmir, Kocaeli, Adana, Afyon, Bursa, Tekirdag, Antalya and Eskisehir, supported by institutions, governmental organizations, Chamber of Commerces and in-dustries.

The Hairdressers Associations groups from; Adapazarı, Afyon, Akhisar, Akyazi, Antalya, Aydin, Bandirma, Bursa, Canakkale, Corum, Gebze, Izmir, Kocaeli, Kutahya, Karacabey, Kesan, Manisa, Mardin, Mersin, Can, Tekirdag, Gonen and Eskisehir cities also visited the trade show.

Graphic 6, Local / International visitors

Graphic 7 , Top 10 visiting countries

% 30% 20 % 16% 7% 5% 5% 5% 5% 4% 3

BULGARIAIRANIRAQLIBYAGREECES. ARABIARUSSIALEBANONEGYPTAZARBAIJAN

LOCAL

INTERNATIONAL

BEAUTY EURASIA 2012 VISITORS’ COMMENTS

“ I am looking for packaging products. It was very possitive edition for us, we found exactly what we were looking for. I saw many packaging companies from Turkey, Taiwan and India. I think that the exhibition has professional visitor profile, the exhibiting companies are very hospitable and aslo there is a big range of products.”

- Mr. Languar Abdelmoula, Leader Trading Distribution, Tunisia

“ Our main reason of visiting BeautyEurasia is to find new suppliers and strong partners. We are big chain of cosmetics in Georgia. We represent in Georgia companies like Orly nails, Revlon Professional, Alessandro Nail.. BeautyEurasia is one of the best shows in this area.”

- Mr. David Tchedia, General Manager, P & B, Georgia

“ We distribute products in Central Anatolia. We usually visit BeautyEurasia every year. BeautyEurasia 2012 was beyond our expectations. We have seen many visitors from Egypt and Middle East countries. “

- Mr. Hakan Baskan, Simay Kozmetik, Turkey

“ I am interested in skin care, health and spa products. I will leave the fair quite happy, because I found wide products range. The exhibitor and visitor profile was very professional.”

- Mr. Vedat Yildirim, Health Tourism Manager, Sedef Policlinic, Turkey

“ Our company is import and distribution company. We had the opportunity to meet with many local and international companies here. I am quite impressed from the product range.”

- Mr. Kurbangeldi Chanliev, Malvina, Turkmenistan

“ We are cosmetic distributor based in Kuwait. The main objective of visiting this trade show was to get in touch with new companies, to es-tablish new business relationships and to make marketing research. BeautyEurasia is one of the most distinguished cosmetic exhibitions in the world. I have already included BeautyEurasia 2013 to my schedule.”

- Mr. Imad Saab, Lebanese International Co., Kuwait

“ We are company which is operating in cosmetic industry. I am interested in color, natural cosmetics and beauty salon products and equip-ments. By visiting this trade show I have informed myself about the newelties on the market. I have very possitive feelings about this trade show. It should not be easy to bring together hundreds of local and international companies.”

- Mr. Ismail Abuzeneh, Forever Co. International Trading, Palestine

“ Very well organized event. We established a lot of business contacts. Our company is producer of cosmetic products, so the main reason to visit BeautyEurasia was to look for raw materials and ingredients. One of our partners, which is exhibing here has invited us to visit BeautyEurasia. I think that was a good idea”.

- Mr. Ghaleb Khaled Al Sana, General Manager, Khaled al Sana Stores, Yemen

“ We are producer of packaging products, based in Bulgaria. Our main objective by visiting BeautyEurasia 2012 was to initiate new business contacts, achieve an overall impresion of the market situation and exchange experience. It was a good experiece and we have plans to visit the exhibition next year again.”

- Ms. Lushka Shondeva, Product Manager, Raina Knyaginya, Bulgaria

Mr. Mahmut Er, The General Manager of Ipekyolu & Platform International ExhibitionsMr. Ferdinando Pastore, ICE - Italian Trade Promotion Agency DirectorMr. Hervè Magro, Consul General of the Republic of France, IstanbulMs. Monika Schmutz Kırgöz, Consul General of Switzerland, İstanbulMr. Witold Prandota, I. Counsellor Head of Trade and Investment Promotion Section, Embassy of the Republic of Poland in AnkaraMr. Sukru Akyuz, The President of Istanbul Men’s Coiffeurs’ AssociationMr. Bayram Karakaş, The President of Confederation of Barbers and Hairdressers of TurkeyMr. Faik Yılmaz, The Confederation of Tradesmen and Artisans of Turkey Vice President and The President of the Union of Tradesmen and Craftsmen Associations, İstanbulMr. Selçuk Aksoy, Istanbul Chemicals and Chemical Products Exporters’ Association Vice ChairmanMr Yrd. Dr. Ercan Şimşek, Turkey Ministry of Health Pharmaceutical, Cosmetics and Medical Devices Agency Vice President

BEAUTY EURASIA 2012 OPENNING CEREMONY

INTERNATIONAL CHAMBERS, ASSOCIATIONS AND INSTITUTIONS PROMOS - the Milan Chamber of Commerce Special Agency, Italy ICE - The Italian Institute for Foreign Trade UFI - Global Exhibitions Association, France UBIFRANCE - International Business Development Agency of France BNAEOPC - Bulgarian National Association Essential Oils,Perfumery and Cosmetics STANPA - Spanish National Perfumery and Cosmetics Association HEPO - Hellenic Foreign Trade Board, Greece Poland Ministry of Economy

LOCAL CHAMBERS, ASSOCIATIONS AND INSTITUTIONS Republic of Turkey Ministry of Economy TOBB - Union of Chambers and Commodity Exchanges of Turkey IMMIB - The General Secretariat of Istanbul Mineral and Metals Ex porters’ Association IKMIB - The Istanbul Chemicals and Chemical Products Exporters’ Association KOSGEB - The Union of Small and Medium Enterprises ITO - Istanbul Chamber of Commerce IZTO - Izmir Chamber of Commerce Istanbul Cosmetic & Wholesalers Association Cosmetics &Toiletries Industry Association Aerosol Manufacturer’s Association Istanbul Man Hairdressers Associations TFYD - Turkey Exhibition Organizers Association

INTERNATIONAL MEDIA www.beauty.iteca.az Azerbaijan Arena of Beauty Bulgaria Estetica Bulgaria Bulgaria www.salonia.bg Bulgaria www.kozmetikata.com Bulgaria www.kozmetika.bg Bulgaria www.christian-of-roma.com Bulgaria www.beautyexpo.cz Czech republic www.chinabeautyexpo.biz China www.cosmobeauteasia.com Endonezia www.beyondbeauty.com France www.zv.hr Croatia www.indiasalonpro.com India Hygienic&Cosmetic Iran Export Magazine Italy Queen Magazine Italy www.beauty-on-line.it Italy www.cosmobeauty.it Italy Cosmomed Kazakhstan Professional Beauty Guide Kazakhstan www.kazexpo.kz Kazakhstan Lamasat Lebanon Queen For YOU Lebanon www.inshapefair.com Lebanon Styling Magazine Macedonia www.hairmagazine.com.mk Macedonia www.elite.com.my Malaysia www.beauty-fitnessegypt.com Egypt www.en.beauty.moldexpo.md Moldova www.tntexpo.uz Uzbekistan www.forumesteticaviva.com Portugal www.akvarel.sibfair.ru Russia www.vertolexpo.ru Russia www.beautycup.info Russia www.interbytchim.ru Russia www.life-expo.ru Russia www.sibfair.ru Russia www.exponet.ru Russia www.rostex-expo.ru Russia www.euro-expo.ru Russia www.r-expo.ru Russia Kozmo Kozmetika Serbia Hair Styles Serbia www.edsgroup.net Serbia www.ikomo.co.rs Serbia www.sajamkozmetike.com Serbia www.expotajik.com Tajikistan www.intercharm.kiev.ua Ukraine www.expometeor.com Ukraine www.expodessa.od.ua Ukraine www.iec-expo.com.ua Ukraine Estetica Hellas Greece

BEAUTY EURASIA 2012 SUPPORTERS:

LOCAL MEDIA

Koz Bülten Packworld Perakende ÇağıSpa & Wellness Beauty TurkeyMedikal TeknikMedikal PlusOTC PlusPlatHedef SağlıkFormsanteSkylifeBeauty LandFMCGFuarplus Made in TurkeyChemistNew BeautyIHAEczacı dergisiAmbalaj bülteniFarmagazin

TURKISH COMMERCIAL COUNSELLORS

Abu Dhabi Hague Odessa Accra Hannover Ottawa Addis Ababa Hanoi Paris Aleppo Helsinki Podgorica Alexandria Hong Kong Prague Algeria Houston Pretoria Almaty Islamabad Pristina Amman Jakarta Rabat Ashgabat Jeddah Riyad Astana Jerusalem Rome Athens Kabul Rotterdam Baghdad Karachi Sana Baku Karakas SanFrancisco Bangkok Kazan Santiago Barcelona Khartoum Sao Paolo Basra Kiev Sarajevo Batumi Kishinev Seatlle Beijing Kuala Lumpur Seoul Beirut Kuwait Shanghai Belgrade Lefkosia Sidney Berlin Lefkosia Singapore Bern Lisbon Skopje Birmingham Ljubljana Sofia Bratislava London St. Petersburg Brussels Los Angeles Stuttgard Bucharest Madrid Tabriz Budapest Manama Tashkent Buenos Aires Manila Tashkent Cairo Marseille Tbilisi Cairo Melbourne Tehran Casablanca Mexico Tel Aviv Chicago Miami Thessaloniki Copenhagen Milan Tirana Dakar Minsk Tokyo Damascus Moscow Toronto Dar Es Salaam Mosul Tripoli Doha Mumbai Tunisia Dubai Munich Ulan Bator Dublin Muscat Vienna Dushanbe Nairobi Warsaw Düsseldorf New Delhi Washington Erbil NewYork Zagreb Guangzou Novorossiysk

Hope to see you in 2013!13th - 15th of June 2013Istanbul, Turkey