New York — Fighting acne with hair care products? That’s right.Acne sufferers know all too well that there are certain things

that can make a bad situation worse, whether it be eating cer-tain trigger foods or lathering on certain skin creams. But what the some 40 million to 50 million Americans affected by acne may not realize is that hair care also may be playing a role.

Drawing on years of experience working in an acne clinic as a nurse practitioner and a registered nurse, Catherine Park-er and Doreen Campbell developed Kairos Acne Care. The line launched in the second half of 2009, and is positioned as the first hair care line designed to help treat acne.

There’s a clarifying complexion-clearing shampoo ($24), balancing breakout-controlling conditioner ($28), oil-reducing, pore-perfecting treatment ($28), and several styl-ing products. Kairos Acne Care currently is sold only online at KairosClear.com, but the founders are looking to launch into retail partners and/or salons.

By Antoinette AlexAnder

Every woman wants luscious locks, but these days it is large-ly about how she can get that just-stepped-out-of-the-salon

look and feel without the salon price.Manufacturers are heeding the call and roll-

ing out for early 2010 solutions that offer first-to-mass innovation, naturally derived ingre-dients and moisture-rich formulas to help her look great without breaking the bank.

According to Information Resources Inc., for the 52 weeks ended Dec. 27, 2009, sales of hair spray/spritz slipped just shy of 1% to $406.3 million; hair styling gel/mousse slipped 1.86% to $626.8 million; shampoo de-creased 1.8% to $1.36 billion (with shampoo-and-conditioner combo packs bucking the trend with a 40.24% boost); and conditioner decreased 3.69% to $906.1 million.

Among the newcomers for 2010 is Alberto Culver’s new TRESemme Fresh Start collec-tion. Positioned as a first-of-its-kind is the new TRESemme Fresh Start waterless foam sham-poo, which is ideal for normal to curly/dry hair. It removes oil without water and is formulated with aloe vera and witch hazel. The collection also includes TRESemme Fresh Start dry sham-poo, ideal for normal to straight/oily hair. The formula is comprised of mineral clay and citrus extract. Also in the Fresh Start collection is a no-frizz cream and refreshing mist. The suggested retail price for each product is $4.99.

Alberto Culver also is launching for 2010

the new TRESemme Naturals collection and new products under the Nexxus brand. The TRESemme Naturals line includes Naturals nourishing moisture shampoo and condition-er, radiant volume shampoo and conditioner, finishing spray, and lightweight mousse. The shampoo and conditioners are priced at $4.99 each, and the styling products are $4.29 each.

New under the Nexxus brand is Lavish Body spray gel, Sleek Finish silkening lotion, Thermal Volume heat protection mousse and Humectress deep conditioner. Each product is priced at $10.55, except for Humectress, which is priced at $14.99.

Meanwhile, Gar-nier Fructis has in-troduced its new Tri-ple Nutrition Extra Nourishing cream shampoo that has a suggested retail price of $3.99. The sham-poo promises to go beyond basic mois-turizing and actually nourish hair from the inside out. There’s also the new Triple Nutri-tion nutrient spray ($5.99) and the new nonaerosol, anti-hu-midity hairspray col-lection infused with natural bamboo extract ($4.11 each).

TRESemme Fresh Start and Naturals shampoos

Kairos Acne Care hair care

line

Drug Store News DrugStoreNews.com February 16, 2010•41

Beauty cos. keep consumers awash in hair innovation

Getting ahead of acneWhat’S hot

Beauty360 gets dotcom makeover

Supplier News — Unilever’s Dove brand dove into the men’s grooming segment with its new Dove Men+Care collection available at retail in December 2009. The collec-tion includes three varieties of body and face wash:

• Clean Comfort, which is a cleansing gel that easily rinses off with a mild formula;

• Extra Fresh, which is a cleansing gel that easily rinses off, with a touch of menthol for a cooling sensation; and

• Deep Clean, which is a deep-cleansing gel that easily rinses off with purifying grains.

There also is a body and face bar in the Extra Fresh and Deep Clean variants, and an Active Clean shower tool. The body and face wash have a suggested retail price of $4.99 each, and the body and face bars have a SRP of $3.19 (two bars) and $7.49 (six bars). The Active Clean shower tool has a SRP of $3.99.

Eucerin, a Beiersdorf brand, has unveiled its new Eucerin Daily Skin Balance skin-fortifying body lotion and hand cream. The formula promises to strengthen skin’s protective barrier and natural defenses, while providing 24-hour mois-

turization to help balance the skin’s natural pH level. The products will be available beginning in April.

Japan-based cosmetics company Shiseido is looking to acquire Bare Escentuals, a maker of mineral-based makeup, for about $1.7 billion in an all-cash deal. The transaction is expected to close in first quarter 2010. Bare Escentuals’ business will operate as a separate division of Shiseido, and its brands will continue to be managed by the current leadership team.

“This looks to be a good operational fit for both com-panies. Bare’s growth over the next few years was largely expected to come outside the United States, particularly in Japan,” stated SunTrust Robinson Humphrey analyst Wil-liam Chappell in a research note. “The merger with Shiseido should help accelerate this growth.”

wooNSoCkeT, r.I. — CVS/pharmacy’s Beauty360 retail concept now has e-commerce capabilities, enabling shop-pers to buy prestige beauty products, along with every-day necessities and prescrip-tions, through a shared shop-ping basket across both CVS.com and Beauty360.com.

“CVS/pharmacy has al-ways been a leader in beauty, and launching the Beauty360 concept was a milestone for us in being able to provide our customers with greater access to the prestige beauty products they love,” stated Mike Bloom, SVP merchan-dising and supply chain. “With the introduction of

e-commerce for Beauty360, we are making shopping for these luxury beauty products more convenient for every-one — especially the nearly 6 million customers who visit CVS.com each month.”

The Beauty360.com site offers such prestige brands

as Freeze 24.7, Jack Black, Anthony Logistics for Men, Laura Geller, Paula Dorf and Borba Cosmetics. Beauty360 shoppers also can reap the benefits of the CVS/phar-macy ExtraCare Rewards program, which provides 2% money back on all purchases, among other benefits.

Since its launch in No-vember 2008, the Beauty360 concept has grown to nine locations nationwide, with additional locations expected to open throughout 2010. Ac-cording to the Beauty360 Web site, locations will be “com-ing soon” to Campbell, Man-hattan Beach, San Mateo and Santa Cruz, Calif.

Beauty Care

RepoRteRSNotebook

CVS/pharmacy’s Beauty360 now has e-commerce capabilities.

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