beating the traffic
TRANSCRIPT
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Beating the Traffic
1 © 2013 TomTom
Carlo van de Weijer, VP Traffic Solutions, TomTom
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Mobility: Freedom, prosperity, fun…
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Cost of Mobility
Source: KiM Mobiliteitsbalans 2009, CPB 2004, I&M 2008
In 2009: • Safety: 1,7 - 2,3 % GDP • Congestion: 0,9 - 1,2 % GDP • Environment: 0,3 - 1,4 % GDP
TOTAL: 3,0 - 4,9 % GDP
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• TomTom has more than 80 Million customers
• Most of them are willing to contribute to make TomTom’s systems better (eg Mapshare)
• TomTom uses its connected navigation strategy to establish this
Off-line connected: TomTom Home
On-line connected: TomTom LIVE
V2V in practice: TomTom Using Community Feedback (V2I2V)
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TomTom Floating Car Data Anonymous location and speed information from the TomTom community
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TomTom Floating Car Data Anonymous location and speed information from the TomTom community
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TomTom Floating Car Data Anonymous location and speed information from the TomTom community
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7 min
6 min
9 min
TomTom IQ Routes navigation system:
Using Community Feedback for Better Routing
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Company Confidential
www.tomtom.com/livetraffic
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The next major step
“Using the assets of connected navigation devices
à Traffic Data
à Eyeball attention
for traffic management”
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Traffic Management process
3. Communicate
& influence 1. Measure
& interpret
2. Decide
& Control
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The current Traffic Management process
3. Communicate & influence
1. Measure & interpret
2. Decide & Control
Traffic Management Centers Low degree of automation, high human capital cost,
inflexible, only feasible for big cities or regions
Government owned Data-acquisition
Infrastructure based, high cost, high maintenance, non-scalable equipment, limited
network view
Top-down traffic control Expensive equipment, low follow-up of public signing
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Communicate
& influence
Measure
& interpret
Decide
& Control
<<
PR
IVA
TE
PU
BLI
C >
>
Buy data
Data offered by market
Communicate in-car
In Public Private Partnerships
Traffic Management Centers
More data leads to increased automation
Traffic Management 2.0: In-car centric TM
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Theses • The connected car will not only outsmart the driver (at least most of
them), it will also outsmart road authorities on traffic management
• Traffic management is evolving to a self-steering system of well-informed individuals, within a societal accepted borders, and will by definition be a public-private partnership. In the future everybody is informed: being in a traffic jam will be a voluntary and planable event.
• Road authorities can massively safe on road furniture. We’ll see a move back to two-dimensional basic roads.