beanjockey start-up chile demo day
DESCRIPTION
Steve Saldana, Founder of BeanJockey presents a brief overview of the problem and the solution followed by an update on how BeanJockey is positioning itself for future growth. Presented in Santiago, Chile on September 9, 2013.TRANSCRIPT
BeanJockeySteve Saldana
The smartest way to repay your loans...
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
About the Founder
Steve Saldana
GE Capital
SunGard
Boston University
BS/BA - Finance & Entrepreneurship
Chartered Financial Analyst (CFA)
Financial Risk Manager (FRM)
MENSA member
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
What is BeanJockey
Shows you the best way to make extra payments on your loans
Custom nonlinear optimization algorithm (like Excel’s Solver plugin)
Losing Less === Earning More
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
High-level Concept
Algorithms for the “right-hand” side of the balance sheet
FinTech dominated by lead generation firms (see appendix)
Investments (ETFs, 401K, IRA)
Credit & lending
Budgeting & cash flow management
BeanJockey wants to remain unbiased
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
Why BeanJockey is Needed
US household consumer debt
$11.2 trillion outstanding balance
$660 billion annual interest payments
$6,000 per household per year in INTEREST
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
Who Can Use BeanJockey
Ability + willingness to pay extra on loans
Target households
...top 60% of income earnings
...with children
...headed by a person employed in a managerial or professional position
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
The Solution
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
The Solution
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
90 day plan: More Traction1 new signup every 2 days
3 Marketing Approaches
Paid Search - experimental stage
Organic Search - most important
Free tools - next to implement
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
Questions?
[email protected]/in/stephensaldana
beanjockey.comfacebook.com/beanjockey
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
Appendix
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
Tech Stack - Front
BackboneJS
Backbone Layout Manager
Highcharts
d3
DataTables
Bootstrap
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
Tech Stack - Back
Amazon EC2, RDS, ELB
MySQL
PHP
CodeIgniter
Tank Auth
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September 9-10, 2013 https://beanjockey.comStart-Up Chile - Demo Day
Software is Eating The World Finance
Asset Managers
WealthfrontBetterment
Personal CapitalSigFig
Budgeting
MintYouNeedABudget
PocketSmithHelloWallet
Closest Comps
TuitionIOStudent Loan Hero
ReadyForZeroPaybackSmarter
Accounting
QuickbooksKashflow
Xero
Credit
Credit SesameCredit Karma
New Segment
BeanJockey
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