beacons and their impact on search & seo
TRANSCRIPT
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BEACONS: WHAT ARE THEY AND HOW MIGHT
THEY IMPACT SEARCH?Tom Anthony
SMX Munich 2016
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Impact on search
Example use cases
‘Brands’ of beacon
What is a beacon?
4
WHAT I’LL COVER
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WHAT IS A BEACON?
1
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PLEASE — NOT BLUETOOTHEXAMPLE BEACONS
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BLUETOOTH
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PLEASE — NOT BLUETOOTH
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BLUETOOTH LOW ENERGY
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PLEASE — NOT BLUETOOTHBLUETOOTH LOW ENERGY
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PLEASE — NOT BLUETOOTHTRANSMITTERS
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1‘BRANDS’ OF BEACON
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2013 iBeacon
2013 - APPLE IBEACON
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IBEACON - TELLS PHONES IT IS NEARBY
Source: Nerdery
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IBEACON - BROADCASTS A SET OF ID NUMBERS
f7826da6-4fa2-4e98-8024-bc5b71e0893eUUID:
21312Major:
5313Minor:
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IBEACON
Rich Rooms (Reiche Zimmer)
Residenzmuseum
Room 59
f7826da6-4fa2-4e98-8024-bc5b71e0893eUUID:
21312Major:
5313Minor:
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IBEACON
Germany
f7826da6-4fa2-4e98-8024-bc5b71e0893eUUID:
21312Major:
5313Minor:Thomas-Dehler
Straße
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IBEACON - NEEDS YOUR APP INSTALLED
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2014 - GOOGLE PHYSICAL WEB PROJECT
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GOOGLE PHYSICAL WEB
www.example.comURL:
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2015 Google
Eddystone
2015 - GOOGLE EDDYSTONE
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EDDYSTONE BEACONS
www.example.comURL:
9E5D61E66621DA7CA6300EDY45673A89
UID:
Battery: 50…Telemetary:
URL UID
TLM
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EXAMPLE USE CASES
3
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IBEACON: APPLE STORE
Source: Apple Insider
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Beacons & Physical WebGOOGLE PHYSICAL WEB
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iOS: bit.ly/pw-ios
Android: bit.ly/pw-droid
DOWNLOAD THIS APP
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IMPACT ON SEARCH
4
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BUS STOP - TIMETABLE
Source: UNT Bus Schedule
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RESTAURANT - MENU
Source: Search Engine Watch
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Passive notifications can reach a user before they do a search.
ANSWER PEOPLE BEFORE THEY ASK
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INDOOR STREETVIEW
Navigate to certain products in a store.
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Phones uses Wifi points to place you.
Beacons could do the same for hyperlocal positioning.
HYPERLOCAL SEARCHES
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Beacons are not encrypted.
You can listen for competitor beacons in your app…
NAUGHTY IDEA
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SMARTPHONE + IOT = REMOTE CONTROL FOR THE WORLD
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http://dis.tl/smxbeacon
MY BEACON IS BROADCASTING THIS URL
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DANKESCHÖN!@TomAnthonySEO