12/11/2019 1

BE-READI ALPSHow our experience has shaped the project’s communication strategy

Italian-German Chamber of CommerceMartina Agosti – Project Manager

Giuseppe Currò - Junior Project Manager

Munich, 09.12.19

12/11/2019 4

Approaches (that can work!)

Branding Storytelling

Cross-fertilization

and interaction with other

projects

12/11/2019 7

Approaches

Branding Storytelling

Cross-fertilization

and interaction with other

projects

12/11/2019 8

Storytelling

Logo and promotional / informative materials

Project posters, project templates, roll-up, leaflets,

infographics

Project website

Digital and social media campaign (also through your

organization’s channels!)

Press Coverage

Editorial plan(preferably shared)

12/11/2019 11

Results of the interactive survey

12/11/2019 13

Approaches

Branding Storytelling

Cross-fertilization

and interaction with other

projects

12/11/2019 14

Cross-fertilization and interaction with

other projects

21.06.2018

BIFOCAlps + NUCELIAutomatica Trade Fair

Promotional activitiesTalkNET at the transport logistic2019 in Munich

BIFOCAlps + NUCELIProductronica trade fair

15-16.11.2017

15-16.11.2017

BIFOCAlps at the Hannover Messe

12/11/2019 15

Never underestimate internal

communication

12/11/2019 16

Thank you for your attention

Martina Agosti – Project ManagerGiuseppe Currò - Junior Project Manager