Be Business Digital

Driving digital leadership today and tomorrow.

Thriving in this environment requires more

than digital tools. It demands that enterprises

engage with every connection, interaction and

data point. This, in turn, requires new modes

of business across operational, strategic and

commercial domains, to harness data-rich,

data-driven insights and invent, incubate and

launch new hyperconnected experiences that

empower employees and amaze customers.

Only in this way can an enterprise realise

and maximise the value inherent within this

expanding ecosystem. This is at the heart of

thinking, acting and being ‘Business Digital’.

In the world of digital, the extensive ‘hyperconnectivity’ that now exists between people, organisations and things is introducing significant new opportunities. Greater value can be realised, for every enterprise that has the ambition and capabilities to actively participate.

Read on to discover how we help you think, act and be Business Digital

To achieve value, adaptability and growth

Explore new possibilities in a hyperconnected world

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How does this value manifest itself in reality?

Consider Proteus’s ingestible sensor for

monitoring in-body drug performance. This

data provides valuable, real-time insights to

greatly enhance the doctor/patient treatment

relationship, while also supporting proactive

product improvement across the manufacturing

value chain.

Organisations such as Nike are using digital

to enhance customer loyalty by transforming

products into products + experiences, providing

millions of customers with real-time metrics

about their own lifestyle choices – allowing

them to compare, compete or collaborate

with friends, with Nike at the centre of this

hyperconnected relationship.

And digital can redefine traditional customer

experiences while also introducing potential

new revenue streams and efficiency savings at

the same time. Iberia Airlines are plugging into

cloud, social and mobile channels to turn purely

transaction-led interactions into inspirational and

engaging customer journeys with personalised

travel guides and social seating tools that can

analyse Facebook profiles to detect where best

to place passengers.

Oracle Digital has worked with Proteus, Nike,

Iberia and other organisations to turn digital

vision into reality. What follows is how we have

helped these organisations be ‘Business Digital’.

By thinking and acting in a more holistic and connected way across social, mobile, analytics and cloud, digital enterprises are conceiving and deploying ‘enterprise-grade’ digital strategies that realise immediate efficiencies and long-term value.

Making digital work in reality

Value in a hyperconnected world

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Ways of disrupting before being disrupted

From digital vision to reality

In real terms, it is understanding the balance

between maximising efficiencies in the present,

while developing innovative business models to

realise new revenue streams in the future. This

is not just an approach founded on technology,

but one that encompasses enterprise-wide

strategy and culture as well.

Data and processes must flow seamlessly

throughout this digital environment,

empowering employees to invent new

solutions that fully and effectively engage

hyperconnected customers.

To harness this power, our approach combines a

clear strategic vision of what you can and must

achieve in terms of legacy enablement and

agile development, together with robust ‘design

pattern thinking’ that aligns relevant, proven

solutions to your business needs. The ultimate

aim is to embed hyperconnectivity across

your whole organisation in a structured yet

flexible way.

Oracle Digital knows most businesses aren’t born digital; they need to build on existing foundations. We work with what you have today to create what you need tomorrow, to support your existing approaches while enabling the vital innovation that accelerates your digital capabilities and business advantage: enabling you to disrupt rather than be disrupted.

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We achieve this by assessing how rapid,

relevant and repeatable transformation can be

achieved throughout your organisation. This

will usually require a ‘two-speed’ bimodal IT

approach, balancing traditional and agile IT

to achieve tactical and strategic objectives

simultaneously. Shorter-term, incremental

benefits can therefore be achieved alongside

testing, implementing and scaling longer-term

digital capabilities – the key levers of digital

change in your organisation.

From this positon, you can launch new

interconnected experiences, products and

services as part of a relevant and scalable

digital business strategy and execution

model, externally to customers and internally

to employees and partners. We use ‘digital

pattern thinking’ to map your current situation

and capabilities to proven approaches made by

other organisations to achieve this.

Oracle Digital brings together all digital elements of people, process and technology as one integrated platform approach. Hyperconnected capabilities are key, of course.

To drive digital evolution at speed and at scale

A complete approach is crucial

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Unlike more rigid digital approaches, design

pattern thinking builds flexible solutions that

can evolve, iterate and keep pace with your

changing needs:

• Map capabilities to use cases and customer-

journey-driven storyboards

• Demonstrate incremental benefits using

capability flows

• Align capabilities to functions, components,

solutions and reference architectures

In this way, it is also far easier to build a strong

business case for adoption. The design pattern

approach also enables rapid change within

lines of business in a structured way that is

carefully tuned to your overall digital strategy

and longer-term goals. Tying internal and

external connections together effectively very

often involves a cloud-based approach – in this

case: Enterprise Strategic Cloud.

Our unique ‘design pattern thinking’ can ensure the right solutions and approaches are used throughout your organisation, to make strategic change provable and practical. With this approach, we can deliver digital solutions more quickly and cost-effectively starting with the smallest number of capabilities needed to unlock business value.

Align digital solutions to your needs – fast.

Design pattern thinking

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This approach to cloud is designed to be the

most complete, interoperable, enterprise-

ready cloud approach around, to prioritise

channel management, applications and

analytics, IoT connectivity, and integration and

service management.

Only by aligning these core elements in a non-

siloed, cloud-based way can your enterprise

effectively advance digital capabilities across

your entire business. And this is achieved

through Enterprise Strategic Cloud with

delivery on or off premise and with solutions

that cover everything from Infrastructure-as-a-

Service to Data-as-a-Service, to create greater

efficiency in current-state delivery

Supported by a complete digital platform and

cloud, your brand and services can seamlessly

be integrated with the digital landscape, to

mobilise your digital potential and seek new

value from the hyperconnected world.

Aligning cloud delivery to your digital strategy is a crucial step in enabling a seamless digital business transformation. With rapid access to powerful cloud services and solutions, your enterprise can pull the right ‘digital levers’ to drive innovation, iterate approaches and deploy new capabilities with ease. Which is why Oracle Digital has developed the Enterprise Strategic Cloud.

Harness an unmatched breadth of capabilities.

Get ahead in the cloud

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We connect your business strategy with

specific needs to unlock value from digital

faster in a way that is viable, consistent and

long-term. We can map digital patterns to your

digital needs so you use only the most relevant

and proven solutions, supported by one of

the most scalable, complete cloud and digital

platforms on the market.

Ultimately, our focus and our expertise centres

around enabling today’s enterprises to become

digital leaders, driving new ways to frame

challenges, achieve greater value and redefine

the art of the possible.

We can help you do this. Get in touch via

oracledigital_ww@oracle.com to discuss

how to become a more hyperconnected,

digital enterprise.

Oracle Digital provides a complete approach to thriving effectively in the hyperconnected world.

Let’s redefine what’s possible.

WhyOracle Digital?

Discover more at: www.oracle.com/digital

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