bcg matrix of tata group
TRANSCRIPT
Presentation on Boston Consulting
Group (BCG) Approach
Presenter
Abdus Samad Sadi
TATA Group
Tata Group is an Indian multinational Company
Headquartered: Mumbai, Maharashtra, India
Founded: In 1868
ProductsTATA Steel, Tata Motors, Tata Consulting group, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Taj Group.
Star
Indian Hotels Company Limited (IHCL),branded as Taj Group
High market share
in a fast growing industry
TATA HOTELS
Cash Cow
Titan Titan Company is a manufacturing company that produces India's largest and best-known range of personal accessories — watches, jewellery, sunglasses and prescription eyewear.
Dogs
TATA real estateLow Market Share
Low Market Growth
Question mark
TATA Communication
Low Market Share High Growth Prospects
Post analysis StrategyBuild: Increase investment in communication sector. Can push up it question marks to star and finally a cashcaow.Hold: Titan is a cashcow. So they need to hold the position or situation. Harvest: Reduce investment in Hotel will make it profitable and make star to cashcow,Divest: By selling real estate business Tata can realize stuck money.