bcg case competition

7/27/2019 BCG Case Competition

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11/18/20

Strategic Analysis and Action

Review slides

(and suggestions for BCG)

The Strategy Process

Identify current

strategy

Assess current

performance /

Analyzesources of

strategic

tension

Options

Strategic

ChoiceAction Plan

STRATEGIC

ANALYSISDIRECTION

SETTING &

STRATEGY

CREATION

IMPLEMENTATION

Support

strategy:Finance

Accounting

Operations

Marketing

(Recommendation)


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Issue

Start by recognizing the decision-makers role in

the case. CEO? Division manager? VP?

Clearly identify the issue/ problem this company

is facing as part of our assessment

Avoid options or plans or potential solutions here

Keep the identified issue front and centre as you

move through the analysis, recommendation, and

action plan.

During the analysis, ask yourself: am I looking at all

aspects of the issue?

At the end, ask yourself: does my recommendation

and my suggested action plan truly address the issue?

Analysis: External

What is going on in the industry?

What trends are happening in the industry?

Political, Economic, Social, Technical

Key Success Factors (KSFs)

What do firms need to do to win in this industry?


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Analysis: Internal

Current company/ strategy size up: Diamond-E framework

How is the firm performing? What do quantitative and

qualitative metrics show (performance matrix?)

Is there good alignment between the elements or are there

gaps?

What is the companys competitive advantage? Is it

sustainable?

Assessing current performance

Operating performance

Hard, quantitativemeasures: Financial,market performance(Ex?)

Reflective of past

Organizational health

Soft, qualitativemeasures: organizationalmeasures (Ex?)

Often early indicator ofoperational performance

Metrics vary by company and industry.

Decide which measures make most sense. Do not fall victim to wishful

thinking

Differentiate past from present and future


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The Performance Matrix

Where is the business currently? Where has it been recently? Where is

it headed?

Are changes to strategy needed? What is the extent of these

changes?

What will performance be like if no changes are made to the strategy,

i.e. the base case?

Components of Strategy

PRODUCT MARKET

FOCUS

GOALS

CORE

ACTIVITIES

VALUE

PROPOSITION

What are the components of the strategy?

Are they aligned?


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Options

Develop and analyze alternatives that are..

Viable

Distinct

Listed in case and/ or developed by you

Assess pros and cons thinking through all the aspects

(strategic, financial, organizational)

Be careful that you are not already supporting a foregone

conclusion!

Recommendation

Pick one of the options that you have previously

developed

Your process is off if you recommend something that did not appear

as an option before

Do notjust reiterate the pros listed under your option to

support your choice, but explain why you think that the

pros for your choice outweigh those of the other options

Be upfront about the cons and discuss if and how you

think that you can deal with them effectively


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Action Plan

Who will do what?

What is the timeline for implementation?

What needs to be done in each of the different functional areas

of the firm?

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