bc wine at 25, you've come a long way, baby
DESCRIPTION
Presentation on BC wine industry, 25 years on. Talk given to Bowen Island Rotary Chapter. Alternate subtitle "You've come a long way from Babyduck"TRANSCRIPT
BC Wine You’ve come a long
way, Baby
Blue Mountain, OK Falls
Paul Rickett, February 2013
In the span of 10 years, Canada's wine consumption will have grown 6 times faster than the world average
Canada now ranks as the world's 5th biggest wine importing country
Between 2010 and 2014, wine sales volumes are expected to grow by a further 19% domestic wines will see a 26% increase, meaning that Canadians will consume 14.6 million cases of locally-produced wine
Wine #1Backyard Sparkling Pinot Noir
Langley, BC (FV DVA)4 years old100% Fraser Valley Pinot NoirMethode Champenoise
First Glimmerings...
First grapes in BC c. 1860s near KelownaFirst winery (fruit) 1918First hybrid wine grapes 1950sFirst plantings of vitis vinifera grapes 1970s
Nichol Vineyards, OK
The Fulcrum1988 FTA
BC Govt. subsidizes change over to Vitis Vinifera
Impacts c. 1,600 acres of grape planting (out of 2,400)
Forty Knots, Comox
25 Years of Progress
1988• 1,000 acres• 14 varietals• c. 10 wineries• Infinitessimal sales
201310,000 acres/750+ growers65+ varietals230 wineries (triple in last 10 years)BC wine is 19% of total wine sales in BC (steady since 2003). #2 wine category$200M in sales (up from $58M in 2002)3500+ people
Burrowing Owl
Wine Areas of BC
Port Alberni
Lillooet
Creston
...but we’re still small
23K tonnes
300K tonnes
160K tonnes
33K tonnes
Wine #2DeVine Vineyards Pinot Blanc
Vancouver Island2nd VintageWinery working towards certified Organic
... But grapes from Similkameem
FoodLight fish, seafood especially
Sub-Appellations
A BC Hot Topic
Climate and TerroirVary considerably over length of the OK Valley
Bi-Fold Market Concentration
Winery3 large wineries > 70K cases p.a.20 medium size wineries at > 10K cases
p.a.200 small with <10K cases p.a.
Grape Growing>90% grapes grown in Okanagan50% in Oliver area
Wine Econ 101
1 acre =
=
2-10 Tons Grapes
1ton makes 60 cases or 720 bottlles
BC average is c.2 tons acre
BC Wine – Value for Money?
Low Yield, boutique, high qualityInput Costs are High
Land cost pre-1990 - $2K/acrePeak OK prime land in 2008 - $120K/acreDeclined by 30-40% sinceLabour
TaxationSmall Govt. preference for BC
Sandhill Estate, Oliver
Labelling – More stringent than CA
Single Varietal – 85%Dual Varietal – 90% (15%)Triple varietal – 95% (10%)
Vintage – 85%Estate – 100% grownDVA – 95%VQA – 100% + taste testSulfites – “contains” from 2012
Single Varietal – 75%Multi-Varietal – no rulesVintage – 95%Estate – 100%AVA – 75%-85%Sulfites - > 10ppm
Not all 100% BC wines subscribe to VQA, not a legal requirement
Baillie Grohman, Creston
Check the Fine Print...
Not all wine marketed as BC is 100% BC contentA matter of much controversy in industry
X
The Winds of Legislative Change..
Most Canadians still buy under rules designed for Prohibition daysBill C311Provincial legislative change neededYou can add your voice to #FreeMyGrapes and #ModernizeWine
Wine #3Tinhorn Creek Cabernet Franc
Medium size producerAll Estate grownOliver Cab Franc
A star in the making?
Virtual Wineries
Okanagan Crush Pad Concrete Eggs
Next 25 years
BC consumption stableGrowth through exports beyond BC
Maintaining Reputation & QualityAvailable land and intensityFocus
The `Grape` DebateWine Tourism
Generation hand-overMission Hill, OK
“The majority of my favourite wines ....had come all the way from British Columbia in western Canada”
Jancis Robinson, January 2013
Last Words...