bbmn shane carnell-xu: how to convert and retain followers of your brand
TRANSCRIPT
HOW TO CONVERT AND RETAIN FOLLOWERS OF YOUR BRANDBY SHANE CARNELL-XU
c WE ARE A MULTI-DISCIPLINED CREATIVE AGENCY. WE SPECIALISE IN SUBSCRIPTION MARKETING CAMPAIGNS ACROSS PRINT, DIGITAL AND SOCIAL MEDIA.
WHAT ISSUBSCRIPTION MARKETING?
WHAT ISMEMBERSHIP MARKETING?
TODAY’S DIVERSE SUBSCRIPTION BUSINESS MODEL
SOCIAL MEDIA ALLOWS CONSUMERS TO SUBSCRIBE TO THEIR FAVOURITE BRANDS
ACQUISITION RETENTION+
TARGET AUDIENCESMARKETING
CHANNELS & TIMING
LEAD GEN &ONBOARDING
DATA PRICING STRUCTURE
& CPA
CRM &TOUCH POINTS BRAND
LOYALTY
ADDED VALUE
RENEWAL STAGES & PRICINGWIN
BACK
IT’S ALL ABOUT A/B TESTING!
ACQUISITION RETENTION+
TARGET AUDIENCESMARKETING
CHANNELS & TIMING
LEAD GEN &ONBOARDING
DATA PRICING STRUCTURE
& CPA
CRM &TOUCH POINTS BRAND
LOYALTY
ADDED VALUE
RENEWAL STAGES & PRICINGWIN
BACK
ACQUISITION RETENTION+
TARGET AUDIENCESMARKETING
CHANNELS & TIMING
LEAD GEN &ONBOARDING
DATA PRICING STRUCTURE
& CPA
CRM &TOUCH POINTS BRAND
LOYALTY
ADDED VALUE
RENEWAL STAGES & PRICINGWIN
BACK
EMAILCAMPAIGNS
ACQUISITION RETENTION+
TARGET AUDIENCESMARKETING
CHANNELS & TIMING
LEAD GEN &ONBOARDING
DATA PRICING STRUCTURE
& CPA
CRM &TOUCH POINTS
BRAND LOYALTY -
CROSS-SELL/UP-SELL
ADDED VALUE
RENEWAL STAGES & PRICINGWIN
BACK
TARGET AUDIENCES DATA PRICING
STRUCTURE
CRM &TOUCH POINTS
BRAND LOYALTY - UP-SELL
ADDED VALUE
TARGET AUDIENCES DATA LEAD GEN
CRM &TOUCH POINTS
BRAND LOYALTY
THANKS!ANY QUESTIONS?