The Mobile Life of a Young Adult

Survey Monkey

• 10 survey questions asking young adults about their daily mobile usage

• 8 multiple choice and 2 short answer questions

• 56 young adults completed the survey

• http://www.surveymonkey.com/s/S2GTMF8

Young adults grab for mobile

• Wake up and check (in order): iMessage, Instagram, Facebook, email, then missed calls

96.23% of the survey takers admitted to checking their mobile device first thing in the morning, before going to brush their teeth, reassuring that young adults are always “on”.

#2 In the morning what is the first app you check on your mobile device?

A text message is a personal way of communication, thus making its importance and urgency higher than Email, Facebook, and daily news

Mobile use at school

• Mobile is in constant use in the classroom, library, walking to and from places, gym, meals, EVERYWHERE

• It is a tool to make plans and connect with friends

• Influx in checking text, email, and social media apps which at school

• It can act as a device to further your education experience with the help of educational apps

Mobile use in the classroom

• Check email, text, and social media apps

• Discrete use under the desk

• Use news, internet, game apps

• High use is due to boredom in class

• Helpful calculator, voice notes, reminder apps

• Increase in tablet use in class room

#3 Where do you first look for daily news?

A computer is still the leading device for daily news, but mobile is creeping up rapidly among young adults

Common mobile news apps

FlipBoard Spun Accuweather

The Onion Cnet Pulse

#4. On average how many people do you text a day?

Depending on the person, it varies how many people they text a day, but on average is 4-7 people. Personally I think there should be more 10+ answers

Mass communicating apps used on a 24/7 basis

GroupMe

SnapChat

WhatsApp

FindMyFriends

#5. How do you connect and share on a week day?

Text messaging is the leading way in contacting a friend and I do not see that changing any time soon. Facebook and Instargram are huge hubs for sharing photos and status. In general people like using all three social networking platforms.

Facebook Mobile usage

• Connect with long distant friends or family

• Check up on photos • Chat with someone whose number you may not

have

• Share photos from my mobile device

• Quick search a person or brand

Facebook and Twitter come as second nature for young adults

They should just come with the phone upon purchase

#6. Do you like photos more on Facebook or Instagram?

People like both the photos shared on Instagram and Facebook, but it is much more common among young adults to “Like” photos on Instagram, for it is not as personal as a Facebook “Like”.

Instagram

Friendly yet extremely competitive

InstaCollage Followers Stats

Camera+

Apps that boost your photo ability and credibility

Examples of bragging and successful Instagram posts

Editing photos on Instagram with the provided filters and/or additional apps has created a network of truly spectacular photos

Common Young Adult App folders

Gym Pocket Trainer Social Center

Many young adults do not like excessive home screen pages due to their already unorganized lifestyle, so folders are a way to minimize the clutter

Common Apps on a Male Homescreen

Gaming apps as well as sport apps are much more common to find on a young male adult’s home screen

Common Apps on a Female Homescreen

Social networking and wellness apps are extremely common to find on a young female adult’s home screen

Home mobile usage

• Less usage than at school or in the city

• Acts much more like a communication device

• Increase in mobile conversations with parents • Check in with social networking apps but not as

much sharing

• Different set of contacts vary from place to place

Weekend Mobile Life

• The epidemic Fear Of Missing Out (FOMO) has plagued young adults across the country due to:

SocialCam Instagram

A form of instantly bragging about your current whereabouts, entourage, and scene through edited videos and photos

Mobile use out at dinner

• Constant use at the dinner table among young adults

• Feel a need to be contactable and connected

Venmo

Venmo app is used to even out and fairly split the bill when out with a large group of friends

#6. When sitting down at a meal with friends how frequently do you check your phone for notifications?

It is clear from this data that mobile devices are primarily incorporated into meals on a daily basis. To classify an intimate meal, is a phoneless meal for that’s when you are solely alone

Mobile use in a city

• High mobile app usage

• High texting rate

• Connecting to make plans not have conversation

• Maps for directions and finding locations

App usage in a city

• Increase in mobile use between planning the night out, sharing photos and status

Results in low/dead battery

Charging case lengthens the night

#7. Fastest way of contacting a group of friends to make weekend plans?

Plans are always changing in the young adult world. In order to stay completely in contact with everyone, mass texting/communicating is the way to successfully plan.

Most popular app among young adults

• Shattered screen, water damage, and stolen phones is highly common in the young adult world

Find My iPhone• GPS works incredibly well

• Most common app out of all the home page screen shots

• Connects with iCloud

Apendex

Take note of the diverse app folders and the amount of social planning apps

There are very similar apps across the board with young adults due to trends, but of course some people have their own personal interest and style

Notice the number of photo editing apps, as well as the mass amount of social networking apps