bbdo archives

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1960s The agency when it was on Madison Avenue

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Page 1: BBDO archives

1960s

The agency when it was on Madison Avenue

Page 2: BBDO archives

1920

The agency began as the George Batten Company; this newsletter explains “One-third of our girls are now on their honeymoons”

Page 3: BBDO archives

1922

Bruce Barton partnered with Roy Durstine and Alex Osborn and promised new ideas for advertising

Page 4: BBDO archives

1933

The 1928 merger of the two agencies helped them survive the Depression

Page 5: BBDO archives

1931

Philco ads often mentioned technological innovations

Page 6: BBDO archives

1937

Among the many radio programs overseen by BBDO was the March of Time, the radio version of the newsreel

Page 7: BBDO archives

1937

Celebrity association strategy

Page 8: BBDO archives

1939

BBDO’s campaigns for Du Pont were designed to humanize the chemical and munitions company

Page 9: BBDO archives

1939

General Electric was one of BBDO’s top clients and still is today; many GE ads promoted technological progress rather than specific products

Page 10: BBDO archives

1940s

During WWII, GE ads promised better living in the postwar era

Page 11: BBDO archives

1942

In this agency credential book, BBDO explains its work advertising for the US Navy, including the use of popular culture characters like Popeye

Page 12: BBDO archives

1942

This BBDO credential booklet points out that appealing to consumers’ self interest is more effective than appealing to duty

Page 13: BBDO archives

1943

Du Pont’s ads also promised better living after the war

Page 14: BBDO archives

In this detail from a 1943 Vimms ad,BBDO uses fear of social rejection to promote vitamins

Page 15: BBDO archives

BBDO staff oversee a billboard design for Schaefer Beer, 1950s

Page 16: BBDO archives

1954

This house ad lists all the BBDO clients sponsoring programs on radio and TV

Page 17: BBDO archives

BBDO employees earned shares in the agency and also helped raise money for charity

1955

Page 18: BBDO archives

1958

Page 19: BBDO archives

1960s

In this agency credential booklet, BBDO explains some of its innovations in measuring television audiences

Page 20: BBDO archives

1961

Alphonse Normandia was a BBDO art director whose cartooning illustrated the life of an adman

Page 21: BBDO archives

1965

By the 1960s, BBDO had become a major producer of TV commercials, overseeing hundreds a year

Page 22: BBDO archives

1970s

In this agency credential booklet, BBDO explains its approach to advertising

Page 23: BBDO archives

In 1987, BBDO moved to Avenue of the Americas and became part of Omnicom