OverviewBusiness By Design is a boutique management consultancy based on the mid-north coast of NSW.We have a track record exceeding two decades of advising and coaching business owners, CEO’s and executive teams in diverse industry segments and with varying mandates. We work with business owners, entrepreneurs and managers who want to get the most out of their business by designing a business that will thrive.

What We DoDesign Your Business

Design Your Team

Design Your Customers

Design Your Life

Our business coaching will get you on track to designing your ideal business.

Our leadership and development programs will transform your team.

Our marketing and sales training and coaching is designed to drive client engagement and retention to grow your business.

Our coaching will help free up your time to focus on your family, the future and achieving the things you dream about!

Our Approach – Now , Where , How

Business Audit

Values, Vision & Goals

Create a Strategic Map

Where are you now?

Where do you want to be?

How will you get there?

Your Outcomes:• More profit• Increased

business value• Greater

satisfaction• Happier and more

effective teams• Renewed

confidence• A better lifestyle

Business or Executive Coaching

Execute & Monitor Results

Our Services

Business & Executive Coaching

Virtual Executive services

Strategic and Risk Planning

Succession & Exit Planning

Business Process redesign and blueprinting

Leadership and team Development

Recruiting & Talent Management

We guide and mentor business owners and senior managers to implement a ‘new’ process that enable’s them to ‘focus’ on business improvement and development .

Our Team

Sean is a career consultant with more than 20 years’ experience advising a broad range of business owners, industries and scale of operations from start up’s to established national brand names.

Sean has coached and mentored businesses owners and senior executives in Australia and internationally, advising on strategy and business development. His expertise includes business model redesign, business planning for growth, effective marketing and sales execution, mergers and acquisitions and dealing with the very complex issues of succession planning, business sale and other exits. He is a successful entrepreneur in his own right with past and present direct ownership of retail, media and professional service businesses.

He has assisted clients transfer $150 million of business assets between generations and has also advised on the sale or acquisition of businesses assets valued in excess of $75 million.

Sean is passionate about nurturing the self confidence, leadership and business skills of the business owners and executives he advisors. He aims for a truly interdependent partnership that’s focused on the personal and professional development of his clients.

Qualifications• Bachelor of Rural Science - University of New England• Aus-Industry and Entrepreneurs infrastructure

facilitator

Sean Martyn Management Consultant & Business Coach

• Certificate IV in Workplace Assessment & Training• Diploma of Financial Services (Financial Planning)

Our Team

Nikki is passionate about helping business owners build robust systems that improve business results and leverage managements effectiveness and reach.

With more than 18 years’ experience in business administration and management. Nikki supports businesses owners and executives, advising on human resource management and recruitment, marketing strategy and execution, business process and blueprinting.

Currently Nikki supports a number of our clients with their business systems and has embraced the virtual world of Virtual Executive Assistance with both hands. We don’t know how she does it, but Nikki has proven her strengths in managing her time, balancing business needs and client demands – all from her laptop!

Qualifications• Masters of Sustainable Agriculture• Bachelor of Applied Science – Systems Agriculture • Certificate IV in Workplace Assessment & Training

Nikki TomasoniExecutive Assistant

• Certificate in Small Business Management• Negotiators Tool Kit• Pathways to Leadership

Our Principles -DEDICATION LEADERSHIP SIMPLICITY GROWTH LEARNING

INNOVATION TRUST PROFIT PRODUCTIVITY EFFECTIVENESS

FUN We go above and beyond for every client’s success

Lead by example & always 'walk the talk'

We design simple solutions to complex problems

We recognise & nurture people's talents, encouraging them to reach their full potential

Constantly feed our minds & support lifelong learning of others

We move fast with bold & brave calculated decisions that strive for excellence

Actively build and maintain relationships with all our business constituencies

Maximise the long term return to clients whilst mindful of our overall responsibilities

Be a highly effective, lean & fast moving business

Contribution is measured on output rather than input

Approach each day with enthusiasm & celebrate achievements

Our PromiseExperience

Service

Results WE HAVE THE BEST PEOPLE – 20+

years of management consulting and business development experience. We know what works.

FLEXIBILITY – We have worked with all sorts of businesses so we're confident we can tailor a solution to fit your specific needs.

COMMITMENT – We embed ourselves in your business and work as part of your team.

UNRIVALED SUPPORT – Our innovative virtual support services help execute your design when you need the help the most.

LEAD ADVISOR – You'll have access to Sean Martyn or Nikki Tomasoni. Your interests won't be delegated to junior staff.

NO HIDDEN FEES – All our fees are outlined up front before the project begins. No surprises.

ALWAYS ACCESSESSIBLE – Our clients have unlimited access to us during our engagement.

CUSTOMISED GOALS – We work with all our clients to design specific, measurable goals tailored to your business. We have no use for off the shelf solutions.

HOLISTIC APPROACH – We work towards a healthy life balance that earns a profit while treating people with the respect they deserve.

SMART TOOLS & SYSTEMS – Designed and refined over 20 year of practical application.

FAST, DEPENDABLE TURN AROUND – We'll ensure your work is done on deadline so you have the information you need when you need it.

RESULTS – You set the target. We hit it.

FOCUSSED ON SUCCESS – Your success is our success. We'll give you the knowledge and support you need to design your future.

TRACK RECORD – You can speak directly to our past and present clients.

NO RESULTS, NO FEE – Guaranteed!

Creating ValueIMPROVE

STRATEGIC THINKING AND GOAL SETTING

IMPROVED TACTICAL

PROBLEM SOLVING AND ENSURE

ACTION

EXPLICIT OUTCOMEINCREASED GROWTH,

PROFIT and VALUE

IMPLICIT OUTCOME

ENHANCE, EXTEND AND EMBED

LEADERSHIP SKILLS WITHIN THE

ORGANISATION

GENERATE ACCOUNTABILITY WITH REGULAR

PROGRESS REVIEWS

Coaching and Mentoring ProgramsBiz By Design Online

Virtual Coach

Business Leaders Program

Business Leaders

Plus

Total Business Solutions

Undertake self paced online courses that

address todays specific

professional development

needs and challenges

Virtual coaching and support. Plan, capture and track

your strategies/actions and professional

development

Lets get started.Low cost coaching

package plus quarterly training

workshops to develop your skills and network with

peers.

Lets get going.Business leader

package plus regular face to face coaching

and mentoring.

Lets get serious.Comprehensive

business/personal advisory

support that is tailored

specifically to your business.

+

Advisory ProjectsOne off advisory projects Strategic

planning

Risk audit & analysis

Business process and systems reviewProfit

improvementWaste auditsExecutive/staff recruitment

Marketing audit and sales planning

Talent management and reviews

Blue Ocean strategy

Advisory Board & executive mentoring

Custom pricing of all projects

‘Lean’ projects

Sales Process Audit

Training Workshops Tailored training

workshops Time management

Communication

Process mapping and S.O.P.S

Profit improvement workshop

Waste auditingScenario planning

Sales & Marketing

Talent management and Perf reviews

‘Blue Ocean’ strategy

Improve Personal

effectiveness

Custom pricing of all workshop

‘Lean’ management

The ‘Science of Sales’

Negotiation

Some of our Clients

Outstanding ResultsCa

se

Stud

y 1

‘…we’re now green & growing . . . not ripe & rotting’Business By Design started mentoring and coaching the owners of this regional family business which led to dramatic changes within there management style, its production systems, its profitability, and relationships between members of the family.

The accompanying graphic shows the results over 4 years - we assisted our client to double their assets, quadruple profits and cash flow, and the return on assets managed went from 0% - 9%.

Services provided: • Business coaching • Strategic planning • Benchmarking • Blueprinting • Waste audits • Meeting facilitation • Business advice

Outstanding ResultsCa

se

Stud

y 2

‘…we have now diversified our business, and feel secure about the future of both generations’

Our client had two goals. First, to develop the business ensuring a higher standards of production and profitability. Second, to diversify into new sources of income as part of their succession planning. The accompany graphic shows the financial impacts. Whilst maintaining the overheads and direct costs around the same level they effectively double their gross margin rate of return, almost doubled their revenue and reduced their finance costs.In addition the business rolled out a business succession plan providing economic security for the younger generation and financial freedom for the older generation.

Serviced provided:• Business coaching • Succession planning • Financial management • Wealth creation • Business diversification • Strategic planning • Goal setting

Outstanding ResultsCa

se

Stud

y 3

‘… I now enjoy more control over the business, better margins and much more confidence about the future’

Our client is a business services firm, that has worked with us for 12 months to redesign their business. We have coached them to confidently; • develop a new service offering tailored to

the emerging needs of their customers• streamline existing operations with standardised

procedures • targeted their marketing directly towards their ‘A

class’ customers being more focused and responsive to this group

• manage communications and decision making internally so there is less procrastination and more action. 

Serviced provided:• Business coaching • Financial management • Strategic planning • Goal setting • Business blueprinting • Sales & marketing plan

Outstanding ResultsCa

se

Stud

y 4

‘… my business has become solid again and I have a future plan that I can work towards and achieve’Our client works in the health & fitness industry and came to us after a business partnership breakdown. The business owner sort coaching to get the business strategy back on track The Return On Investment (ROI) result of 433% was achieved by; • Getting the right people on the bus, • Improving value add sales to current customers.• Improving customer loyalty and repeat buying.• Keeping a tight rein on costs.• Working on the business, not in it. Even if initially it’s thought to be expensive!

Serviced provided:• Strategic planning • Staff performance management • Financial management • Marketing plan • Leadership development

Outstanding ResultsCa

se

Stud

y 5

‘…we have a new business mindset and now we have great results’ Operating in the professional services field our client  has been working with us since October 2014 and already they are seeing the benefits of business coaching with us with income up 12%, expenses steady and profit up 150%. Our tailored business coaching focused on the following;• Identification of the ‘zebra’ customers and implementation of a targeted marketing plan• Ceasing of business write offs• Blueprinting of business procedures• Implementation of an executive management team• Leadership development of senior staff

Serviced provided:• Business coaching • Executive professional development • Financial management • Business blueprinting • Benchmarking

TestimonialsBen Furney Flour Mills | Sarah Furney | CEO

“The ultimate measure of Sean’s impact is that within 8 weeks of employing Sean I was confronted with the challenge of needing to take maternity leave as CEO. I can now say that as result of the change’s we have instigated together in the following 6 months, I am now confident in my management  teams capacity to guide and manage the business during my absence and I will be retaining Sean to act as their executive coach whilst I am away.” Kerin Ag | Nigel and Kate Kerin | Business Owners

“Sean is a strong, systems-focussed character who is very knowledgeable on a range of subject areas that impact small business. He is an excellent communicator and a captivating educator. One of Sean’s great attributes is being able to identify the weak link in a business, and the processes needed to address this. He brought accountability and abundance-thinking to our business . . . Sean isn’t afraid to ask the hard questions and we highly value this in him.”Quality Accounting | Fiona Jeff | Director

“I would suggest engaging Sean as a coach/mentor if you are feeling like you are working too hard in your business and feeling like you need a fresh approach to the way you operate your business.  If you have concerns about productivity and whether your business is operating in the most efficient manner.  If you are prepared to invest in your future and the future of your business then I cannot recommend Sean's services highly enough.”

TestimonialsAxis Print Solutions | Peter Williams | Director

“Before engaging Sean, my business and I were stuck. I was questioning the future and the return for effort my business was providing. Sean quickly lifted the fog, he provided a clear pathway forward and I now enjoy more control over the business, better margins and much more confidence about the future. If you want to get your business working for you again (rather than the other way around) get Sean on your team ASAP.”Coddington Constructions | Sean Coddington | Managing Director

“Sean has a remarkable capacity to see what is sometimes hidden from the business owner/manager, I highly valve this trait; and we have successfully solved some difficult issues together . . . business has grown substantially, we have attracted new staff, highly desirable clients and projects, acquired new assets and our profitability has improved.” McKemey & Co | Dan McKemey | Managing Director

“One of Sean’s greatest attributes is that he is not afraid to bring out the tough questions and then bring our team together in a controlled environment to answer these questions. In a business of many and varied personalities, he has kept the family together, put succession/estate planning in place and we all still sit down and have a Christmas lunch together . . . This is where Sean’s professionalism truly paid off.”

TestimonialsBeachbodies Health Club | Renee Atkins| Director

“I have been in my current business for five years, it was a very strong business but I went through a business partnership break down and that placed extra stress on myself and the business and it showed . . . Since working with Sean, my business has become solid again and I have a future plan that I can work towards and achieve. I now have more structure in the every day running of the business, my staff have a clearer direction which is leading to increased productivity and I have clearer structure and expectations that I can personally work towards for improving my business and also my personal goals.”

Dowd Group | Andrew Dowd | CEO

“All decisions facilitated by Sean are aligned with goals and vision of the family unit . . . accountability is critical to success in a family business. Sean can quite often see risks that the family and management have not foreseen and help to manage those risks.”

Parkes Garden Estate | Darrell Hodges| CEO

“Sean has been a valuable advisor and sounding board for a major real estate development project in aged care and retirement living we have undertaken, he has given us great confidence in our strategic planning, risk management and in the high level negotiations with partners, financiers and other key advisors. The addition of Sean to our family business team has dramatically improved our decision making, problem solving and the speed with which we achieve results, saving us time, money and distress.”

TestimonialsGalambila Aboriginal Health Services Inc. | Peter McFadyen | Corporate Services Manager

“Galambila AHS Inc. engaged Sean and Nikki to assist us in developing a Business Continuity Plan. They were able to work with us under very tight time frames to develop a document which both suited our current needs and is able to be built upon as our business complexity grows.  Throughout the engagement Sean & Nikki met or exceeded our expectations, were prompt, dependable and professional.  I would have no hesitation in recommending them.”

Coffs Harbour Chamber of Commerce & Industry| Garth Shipperlee | Executive Officer

“In April 2013 the management team of the Coffs Harbour Chamber of Commerce asked Sean Martyn to speak at our monthly chamber gathering. We found Sean’s presentation enlightening and entertaining. It created a positive disturbance among the participants at the event, which I am aware lead to immediate actions by some of these attendees. If you are looking for a professional presenter that is engaging and able to challenge business owners to bring about positive business outcomes, then I recommend Sean Martyn.”

Ruby Maine | Marnie Tuck | Managing Director

“We could never have imagined the difference a business coach could make until Sean showed us that, if you put a few simple processes into place your business can work for you - not you work for your business! . . . We have certainly seen the benefits of having Sean as our business coach and part of our team and it didn’t take years or months. We saw the changes immediately”

TestimonialsKelly Grains | Bill O’Connell | Operations Manager

"Sean was engaged as our "business coach" to formalize the structure within the existing business at Kelly Grains with directors & senior staff. His brief was to implement regular reporting by Executive & Departmental mangers with action based meeting outcomes. As a result we now have an improved professional approach to all aspects of the business operating functions. In addition, Sean was also tasked with the development of a succession plan within the family directors.Sean's expertise & open approach allowed him to understand & successfully managed the many business & interpersonal issues within this family business. Sean has a welcoming, helpful open approach & showed a professional & respectful attitude at all times in his work with the family & staff. I would recommend Sean for any business or individual, who is looking to improve the functions & outcomes of their business."Resource Design & Management | Michael Lamont | Director

“Sean has been instrumental in assisting the partners at RDM understand the difference between running a ‘practice’ and a ‘Business’. By holding us accountable and guiding steady improvements in core profit drivers like marketing, sales,  staff productivity  and internal systems  we have seen a significant turnaround in morale and profitability over the last 12 months. We understood and accepted the importance that design plays in performance. It took a routine of monthly support and advice from Business By Design to see us implement positive change. If you are ready to listen to some sage advice, built on years of practical small business experience, you would do well to engage Sean and the Business By Design team sooner, rather than later.”

Contact UsSean Martyn & Nikki Tomasoni

PO Box 6352 Coffs Harbour NSW 245002 6658 0775 02 6658 0776connect@bizbydesign.com.auwww.bizbydesign.com.au