Major Map: Department of Marketing & International Business Course Outline for BBA Students & a Brief Outline for Major in Marketing & International Business Year 1 Year 2 Year 3 Year 4

BUS101-Introduction to Business BUS172-Introduction to Statistic BUS-173-Applied Statistics ECO101- Introduction to Microeconomics ECO104- Introduction to Macroeconomics MAT112-Elementary Mathematics MIS105- Introduction to Computers Total credits=21(7x3)

ACT201- Introduction to Financial Accounting ACT202- Introduction to Managerial Accounting BUS244- Applied Mathematics II BUS251-Business Communication FIN254- Introduction to Financial Management LAW200-Legal Environment of Business MGT210-Principles of Management MIS205-Computer Information Systems MKT202- Introduction to Marketing Total credits=27(9x3)

MGT314-Production Management MGT321-Organisational Behavior MGT351-Human Resource Management MGT368-Entrepreneurship MGT372-International Business Total Credits=15(5x3)

BUS401-BusinessEthics MGT489-Strategic Management Total credits=6(2x3) MAJOR COURSES 4 required courses & any 2 other courses Total-18credits(6x3) Internship / Research Project(3 credits) BUS498-Internship / BUS499-Research Project Total Credits after BBA completion: Single Major-127credits Double Major-130credits

MARKETING MAJOR (MKT) Course Code

Titles Credits

Students majoring in this area must take the following courses (12credits): MKT337 Promotional Management (Required) 3 MKT344 Consumer Behavior (Required) 3 MKT460 Strategic Marketing (Required) 3 MKT470 Marketing Research (Required) 3 MKT382 International Marketing 3 MKT412 Services Marketing 3 MKT417 Export-Import Management 3 MKT445 Sales Management 3 MKT450 Marketing Channels 3 MKT465 Brand Management 3 MKT 480 Direct Marketing 3

INTERNATIONAL BUSINESS MAJOR (INB) Course Code

Titles Credits

Students majoring in this area must take the following courses (12credits): ECO328 International Economics 3 FIN444 International Financial Management (Required) 3 INB350 International Business Negotiations 3 INB355 Country Risk Analysis 3 INB410 International Competitiveness 3 INB440 Foreign Trade of Bangladesh 3 INB480 Global Business Strategy (Required) 3 MKT382 International Marketing (Required) 3 MKT417 Export-Import Management 3 MKT470 Marketing Research 3

Prepared by Ms. Rashida Khatun Dept. Secretary, Marketing& INB Date: 06/11/14