basics_one_on_one 1.0 (pptminimizer)
DESCRIPTION
Bose L1® COMPACT introduction. 12-02-2009 BOSE ® L1 ® PORTABLE LINE ARRAY SYSTEM MUSICIANS PLAYING TO AN AUDIENCE UP TO 500 PEOPLE REPRESENT 80% MARKET THE LIVE MUSIC AMPLIFICATION MARKET LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX MISMATCH OF WHAT YOU SEE AND HEAR IRREGULAR DISPERSION TO MUCH EQUIPMENT LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX MISMATCH OF WHAT YOU SEE AND HEAR IRREGULAR DISPERSION TO MUCH EQUIPMENTTRANSCRIPT
Bose L1® COMPACT introduction. 12-02-2009
MUSICIANS PLAYING TO AN AUDIENCE UP TO 500 PEOPLE REPRESENT 80% MARKET
BOSE® L1® PORTABLE LINE ARRAY SYSTEM
THE LIVE MUSIC AMPLIFICATION MARKET
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS.
TO MUCH EQUIPMENT
EXCESSIVE REVERBERATION
LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX
IRREGULAR DISPERSION
MISMATCH OF WHAT YOU SEE AND HEAR
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS.
TO MUCH EQUIPMENT
EXCESSIVE REVERBERATION
LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX
IRREGULAR DISPERSION
MISMATCH OF WHAT YOU SEE AND HEAR
TO MUCH EQUIPMENT
EXCESSIVE REVERBERATION
LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX
IRREGULAR DISPERSION
MISMATCH OF WHAT YOU SEE AND HEAR
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS.
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS.
TO MUCH EQUIPMENT
EXCESSIVE REVERBERATION
LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX
IRREGULAR DISPERSION
MISMATCH OF WHAT YOU SEE AND HEAR
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS.
TO MUCH EQUIPMENT
EXCESSIVE REVERBERATION
LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX
IRREGULAR DISPERSION
MISMATCH OF WHAT YOU SEE AND HEAR
THESE CHALLENGES WERE MET WITH THE INVENTION OF THE L1®
Cylindrical radiator loudspeaker technology
Concentrated sound waves maintain level over much longer distance then traditional PA.
More consistent sound field by spreading the sound 180º
THE L1 SYSTEMS ARE PLACED BEHIND THE MUSICIANS. THE MUSICIANS AND AUDIENCE SHARE THE SAME SOUND FIELD.
Bose L1® COMPACT introduction.
L1® SYSTEMS AN INNOVATIVE SOLUTION
MINIMAL CARGO SPACE
MINIMAL SET-UP TIMES
INSTRUMENT PRESETS BY STUDIO ENGINEERS
TONEMATCH® RECALLS YOUR SETTING INSTANTLY
L1® SYSTEMS AN INNOVATIVE SOLUTION
BY A DISTANCE OF 16 METERS L1® SOUND LEVEL IS -12dB
BY THE SAME DISTANCE CONVENTIONAL SYSTEMIS -24 dB
A DIFFERENCE OF 12 dB
LOOK AND LISTEN…
L1® SYSTEMS AN INNOVATIVE SOLUTION
THE L1® CREATES ‘MULTI- MONO’ SOUND, MEANING:
MUSICIANS AND AUDIENCE SHARE THE SAME SOUND FIELD.
AUDIENCE REGAINS THE EYE-EAR CONNECTION WITH THE BAND.
RECREATING A LOST QUALITY IN AUDIO AMPLIFYING. THE NATURAL MIX.
A DIFFERENTIATED QUALITY PRODUCT DESERVES A DIFFERENTIATED
BUSINESS MODEL WITH A FOCUS ON QUALITY AND SERVICE
THE L1® SYSTEM, AN INNOVATIVE SOLUTION
Bose L1® COMPACT introduction. 12-02-2009
IN STORE MATERIALS AND DISPLAYS
Bose L1® COMPACT introduction. 12-02-2009
IN STORE MATERIALS AND DISPLAYS
Bose L1® COMPACT introduction. 12-02-2009
IN STORE MATERIALS AND DISPLAYS
Bose L1® COMPACT introduction. 12-02-2009
ON SCREEN PRESENTATION
CONTINUOUSLY LOOPEDINTRODUCING THE L1
FAMILY BENEFITS
IN STORE MATERIALS AND DISPLAYS
12-02-2009
EVENTS
THE 5.L1VE SHOW
A NEW WAY TO PRESENT THE BOSE PRODUCT LINE.
45 MINUTES OF INFOTAINMENTFEATURING RAPPERS, DJ’S, BASS SOLO, ACOUSTIC GUITAR SOLO, ETC.GRAPHICS EXPLAINING THE L1® CONCEPT.
5 SYSTEMS1 LIVE MUSICIAN ONE
VIRTUAL BAND
QUALITY IN BUSINESS
WORKING TOGETHER WITH YOUR BOSE BUSINESS CONSULTANT, YOU CREATE A TAILOR MADE SALES AND MARKETING PACKAGE.
EVENTS
AD’S
IN-SHOP POS
WORD OF MOUTH
ONLINE YOURSHOP
Bose L1® COMPACT introduction. 12-02-2009
Bose L1® COMPACT introduction. 12-02-2009
SELECTIVE DISTRIBUTION EXCLUDES COMPETITION
CHALLENGING THE CONVENTIONAL
Bose L1® COMPACT introduction. 12-02-2009
Expanding the product line.
A NEW OPPORTUNITY…
A NEW L1® SYSTEM THAT …
Bose L1® COMPACT introduction. 12-02-2009
INTRODUCING THE…
HOLD ON JUST 1 MINUTE…
I/O of the L1® COMPACT
L1 Model II systemsOur most advanced system for musicians€2999,- incl. B1 & T1
L1 Compact systemsOur most portable system€999,-
L1 Model I systemsOur most versatile system€1999,- incl. B1
T1 ToneMatch audio engineA multichannel audio device designed for use with all L1® systems, offering Advanced tone control technology.€499,-
Bose L1® COMPACT introduction. 12-02-2009
BOSE’S MARKETING TOOLKIT STRATEGY
DRIVE THE VALUE PERCEPTION:
BY CREATING “THE BOSE EXPERIENCE” AT THE POINT OF SALE, APPLY SELLING UP BY SELLING
DOWN
Bose L1® COMPACT introduction. 12-02-2009
THE L1 COMPACT DISPLAY:
INCREASE VISIBILITY OF THE ELEGANT L1® COMPACT
FREESTANDING DESIGN
AUDIO DEMONSTRATION
VIDEO IMPRESSION
BOSE’S MARKETING TOOLKIT STRATEGY
Bose L1® COMPACT introduction. 12-02-2009
IN STORE
