barry horne - "making sport and physical activity inclusive for disabled people"
TRANSCRIPT
Engaging Disabled PeopleA New Strategy for Sport: A Change of ApproachWednesday 4 May 2016
Barry Horne English Federation of Disability Sport
The facts
Our research so far
Barriers-
what prevents participation?
Lifestyles-
where does sport and physical activity fits?
Motivations- what motivates disabled people in daily life?
Opportunities and communications-what makes up a good offer and where should they be promoted?
Participation- More disabled people active for life
Transition
Understanding the drop off from school to adulthood
Supporters
How do supporters encourage participation
Media
Views and opinions of current media coverage of disabled people in sport
What we know: 3 main barriers types to participation
Physical Logistical Psychological
Geography
Expense
Support of others
Communication
Facility
Equipment
Health and Safety
Suitability
Personal perceptions
Attitudes of others
My channels
Use communication channels that I already trust e.g. social media, local media.
My locality
Travelling to get to activities can be a significant barrier for disabled people. I would much prefer opportunities to be closer to home.
Me, not my impairment
Many people do not identify with being disabled and are put off by advertising that focuses on disability.
My values
Everyone has values. Understanding what my values are and linking an activity to these can make taking part more appealing.
My life story
As people grow older our values change. Keep me interested over time through new ideas.
1
2
3
4
5
The 10 principles to support providers to deliver more appealing opportunities for disabled people. Disabled people told us:
Reassure me
Some disabled people fear standing out and need to be reassured that any activity we attend will be welcoming and suitable for our needs.
Include me
Some disabled people need to know we are good enough to take part. Providers should make sure that people with varying ability levels feel included in sessions.
Listen to me
Disabled people can be limited by our impairment and should be able to discuss our needs in a safe and private environment before starting an activity.
Welcome me
An unpleasant first experience can prevent anyone from taking part again. Ensure that my first experience is enjoyable so I’m likely to return.
Show me
Engage disabled people who are already involved in your activity to promote it to others.
Talk to me report available to download on www.efds.co.uk
6
7
8
9
10
Social and Community Development
Better Engagement
Improvement, Leadership and Organisational
Development
Fulfilled, Happy,
Sense of self-worth
Family and support systems
Friendship and
connections
My health
Progressing in life
Having fun and feeling free
Mental strength and wellbeing
Organisational Outcomes
Fundamental (Societal) Outcomes
Individual Outcomes
Physical Activity:(Expenditure of Calories, Raised Heart Rate)
Everyday Activity:• Active travel
(cycling/walking)• Heavy housework• Gardening• DIY• Occupational Activity
(active/manual work)
Active Recreation:• Recreational walking• Recreational cycling• Active play• Dance
Sport:• Sport walking• Regular cycling (30+
mins/week)• Swimming• Exercise and fitness
training• Structured
competitive activity• Informal sport• Individual pursuits
PE and School Sport
Language Matters
Adapted from CMO definition
What does ‘sport’ mean to you?
What does ‘exercise’ mean to you?
What does ‘physical activity’ mean to you?
What does ‘fitness’ mean to you?
What does ‘recreation’ mean to you?
Charter for Change
The Charter sets out what disabled people say they need to make this possible and outlines three asks:
Everyone involved in providing sport or physical activity will support disabled people to participate.
Disabled people will have the same opportunity as non-disabled people to be active throughout their lives.
All communications about sport and physical activity will promote positive public attitudes towards disabled people’s participation.
1
2
3
https://www.youtube.com/watch?v=VCR-NTW-Wz8&index=1&list=PLA7MMK5VqkdqmEbme64J9GZM3CKYyg5xl
Thank You!
Email: [email protected] 01509 227750@Eng_Dis_Sportwww.efds.co.uk