"barely manage to lead" for dsmagile - by geoff wilson of 352 inc
TRANSCRIPT
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Barely Manage to Lead
Geoff Wilson President & Founder Email: [email protected] Twitter: @geoff352 Web: www.352inc.com
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The year was 2007.
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It took a year and a half to get to market.
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User feedback came too late and we had no budget left to iterate.
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Less than two years after launch, we shut down.
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Fast forward to 2011.
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New thinking:
Build a Minimum Viable Product (MVP) Use an iterative, agile development process
Let user feedback guide the product roadmap
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SocialNewsDesk
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85% of all U.S. local TV newsrooms use SND.
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Cornerstones of success:
Build a Minimum Viable Product (MVP) Use an iterative, agile development process
Let user feedback guide the product roadmap
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352 is a digital product development agency.
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90Employees
18Years in business
1000+Websites DevelopedThree Five Two
13Teams
3Offices
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We build websites and software for:
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How we think.
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Get a minimum viable productto market quickly, and then
learn and pivot.
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Your second launch is more important than your first.
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Innovation is 99% iteration.
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How we work.
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As we grew, we felt the pain..
No feeling of ownership of end product.
Low product quality.
Many delivery delays.
Slow to market.
Low employee morale.
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“Barely Manage to Lead”
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Dedicated Cross-Functional Teams
Back-End Developer
Front-End Developer
Quality Assurance Specialist
Scrum Master
Interactive Designer
Back-End Developer
You
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Client at Center of Team
Back-End Developer
Front-End Developer
Quality Assurance Specialist
Scrum Master
Interactive Designer
Back-End Developer
You
CLIENT
Dedicated Cross-Functional Teams
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Singular Team Focus
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Empower them.
And get the heck out of their way.
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Sprint 1
Sprint 2
Launch
Develop in Sprints, Launch Often
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Sprint 1
Sprint 2
Review User Feedback, Innovate
& Iterate
Innovate & Iterate Based on User Feedback Develop in Sprints, Launch Often
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Develop in Sprints, Launch Often
Innovate & Iterate Based on User Feedback
Dedicated Cross-Functional Teams
Singular Focus
Client at Center
Empower them and get out of their way.
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How we changed.
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200%Revenue Increase
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85%Faster Project Completion
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75%Drop in Employee Turnover
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80%New Work from Existing Clients
(> double previous)
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Develop in Sprints, Launch Often
Innovate & Iterate Based on User Feedback
Dedicated Cross-Functional Teams
Singular Focus
Client at Center
Empower them and get out of their way.
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Passion for Work
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Geoff Wilson President & Founder Email: [email protected] Twitter: @geoff352 Web: www.352inc.com