BARCLAYS

Presented By:Parth Vora : 240Parvinder Virdi : 241 Prachi Warkade : 242Pragya Mishra : 243Prashant Mishra : 244Rahul : 245

July 2, 2014Symbiosis Institute of Telecom Management

BARCLAYSThis is how we shall proceed

Symbiosis Institute of Telecom ManagementJuly 2, 2014BACKGROUNDBritishmultinationalbanking andfinancial services companyFounded in 1690Lombard Street, London by JohnFeame & Thomas Gould10th largest financialservices & banking group in the worldsince 2010

Symbiosis Institute of Telecom ManagementJuly 2, 2014BUSINESS CLUSTERS

Symbiosis Institute of Telecom ManagementJuly 2, 2014SEGMENTATION

Symbiosis Institute of Telecom ManagementJuly 2, 2014Executional SegmentationTriggersEventsPropensity ModellingSymbiosis Institute of Telecom Management

July 2, 2014POSITIONING Team of highly qualified experts for clients banking operations & to advice them. New products like Pingit app : for customers, allowing them to transfer money to their contacts with a text message. Life Rewards : membership program. Premier Credit Card. USP: Premium Corners, Global Access to Flagship Premier centres.

Symbiosis Institute of Telecom ManagementJuly 2, 2014

Discussion of related questionsPremier customers treated seperately , why ?---> Not about being discriminatory to regular clients. ---> Its for the people, who are too busy in their work looking for a comfortable and friendly environment---> who consider luxury at work an entertainment and a way of relaxing their minds

July 2, 2014Symbiosis Institute of Telecom Management

CONCLUSIONMost efficient banking service one can ever experienceBarclays Premier is taking banking services to a new level and setting new standardsProducts and services are perfectly in line with the Global Culture and evolving with it

Symbiosis Institute of Telecom ManagementJuly 2, 2014QUESTIONS

Symbiosis Institute of Telecom ManagementJuly 2, 2014

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