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Munchen , November 2014 BARCELONA: Open to Business, Open to Innovation Anna Majó, ([email protected]) Directora de Promoción de Sectores Estratègicos e Innovación Ayuntamiento de Barcelona

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Page 1: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

Munchen , November 2014

BARCELONA: Open to Business, Open to Innovation

Anna Majó, ([email protected])

Directora de Promoción de Sectores Estratègicos e Innovación

Ayuntamiento de Barcelona

Page 2: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

RANKINGS:

4th Best European Smart city (2012)

5th Best world city in quality of life (State of the World cities UN-Habitat 2012)

6th Best European City to do business (European Cities Monitor 2011)

6th World city hosting more International meetings & congresses (MWC-until 2018)

1st World city admired for its urban development model (Cities for Citizens 2011)

A thriving city with 1,615,908 inhabitants (Metro Area of 4.7 million)

Capital of Catalonia, that generates 20% of Spain’s GDP & 25% of its exports

175,000 companies (95% of them SMEs & micro businesses)

48% of the employees work in knowledge intensive sectors

37% of the workforce holds a university degree

214,000 students at the 8 Universities of the Barcelona area

15.9 Million tourist overnight stays**

Barcelona, main business & tech hub of Southern Europe & Mediterranean

Page 3: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

3

Barcelona: Smart City – The mantra (2012)

Barcelona Urban Lab

“Productive districts at human speed inside a

hyper-connected and zero emissions city”

“Many slow cities inside a smart city”

Page 4: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

4

Barcelona: i-Capital 4 P’s (March 2014)

Barcelona: Open to Business, Open to Innovation

Page 6: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

International Regions Benchmarking Consortium

IRBC Conference Munich

5 November 2014

A new governance model

Page 7: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

1. Past & Present of LIVE

2. LIVE Platform definition, objectives and governance

3. Action Plan 2014

4. Conclusions

Platform LIVE 2014

Page 8: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

Past and present of EV & LIVE:

LIVE 2009 LIVE 2010 - 2013 LIVE 2014

LIVE study phase:

A study looking into the Logistics

for the Implementation of

Electromobility in Barcelona

concluded that there was a

need to promote EV in its early

introduction stages through

public private partnerships. That

is why Plataform LIVE 2010 -

2013 is created

1st EV EcoSystem generation:

LIVE, as a public/private

collaboration, becomes a motor to

establish the bases and first

development of EV needs:

Actions under coordination and support

from PPP + Favorable ecosystem

generation + Reference trademark for

citizens and companies..

First real market scenario:

Functions related with public

policy and citizens are derived to

public administrations.

LIVE has new objectives from

2014, focused in the economic

promotion of the sector and

expands the territorial focus to the

Metropolitan area of Barcelona and

Catalunya.

Platform LIVE 2014

Page 9: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

LIVE 2009 LIVE 2010 - 2013

More than 300 public administrations and private companies (national &

international) have been attended and assessed

Platform LIVE 2014

Page 10: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

LIVE Platform 2014

• Sector Platform centered in Barcelona and

Catalunya

• Promotion of Sustainable Mobility

• Activity and resources dedicated more to

companies and less to citizens (others do).

• PPP Open / Inclusive

• Multilateral membership contracts that can be

extended every year

• Formalisation of Collaboration Member figure.

Past and present of EV & LIVE:

Platform LIVE 2014

Page 11: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

1. Past & Present of LIVE

2. LIVE Platform definition, objectives and governance

3. Action Plan 2014

4. Conclusions

Platform LIVE 2014

Page 12: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

LIVE Platform Definition and Objectives:

Objectives:

• Sustain and increase Barcelona, its Metropolitan area and Catalunya strategic

positioning as an international excellence center for sustainable mobility.

• Become the nexus between public plans at diferent territorial levels (Barcelona,

Metropolitan Area, Catalunya), and share experiences and need between Public and Private

sector.

• Support the private sector to facilitate the generation of local and international projects in

the territory, to provide business development tools and to respond to the needs and

interests of the sector.

LIVE Platform is a public-private platform open to all the organisations related with the

electric and sustainable mobility with the shared objective of developing projects, strategic

policies, new business models and establish a knowledge network.

Platform LIVE 2014

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Platform structure:

Participation of all entities

(Directors and Collaborators)

ANUALLY

Partifipation of Director members

+ collaborators representative

MONTHLY

Barcelona Activa

Technical Secretary

Comunication Team

All members (Directors and

Colaborators) can

participate depending on

the iniciative

CONTINUOUSLY.

Platform LIVE 2014

Page 14: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

1. Past & Present of LIVE

2. LIVE Platform definition, objectives and LIVE Platform governance

3. Action Plan 2014

4. Conclusions

Platform LIVE 2014

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LIVE 2014 Action Plan:

LIVE working

lines Workshop:

Platform LIVE 2014

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LIVE 2014 action plan:

0 -

Governance

1 -

Communication

2 – Public

Policies

3 –

Infrastructure

4 –

Vehicles-

Fleets

5 –

Industrial

Transf.

Feb.14 Apr.14 May.14 Mar.14 Jul.14 Sep.14 Jun.14 Nov.14 Dec.14 Oct.14

TC 0.3 Dinam. LIVE members

WG 2.2 Public Paperwork simplif.

WG 3.2 Rapid Charge Points impact study

WG 3.3 Park Oper. Dinam.

WG 4.2

Workshop WG 4.2

WG 5.2 PPP Relationships

WG 5.4 Sector capacity guide/ LIVE report

TC 0.1 Steering Committee LIVE

TC 0.2 Estrategic indicators & state of the art

TC 0.3 Dinam. LIVE members

TC 1.1 Communication Committee LIVE

TC 1.2 Channels update

TC 2.1 Public Commission LIVE

WG 3.1 Feasibily & bussiness models INFRAST.

GT 3.3 Parking Lots Operators Dinamisation

WG 4.1 Feasibiliy & bussiness models FLEETS

WG 4.2 Fleets support

WG 5.1 I/V monitorisation

WG 5.3 Sector cap. building

Platform LIVE 2014

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Activities & Working Groups of Platform LIVE 2014

1 - Communication

TC 1.1 Communication Committee LIVE

WG 1.2 Canals update

TC 1.1 Comunicació Committee LIVE + WG1.2 Channels update:

NEW WEB LIVE Portal LIVE (Groupiest)

Newsletter

Twitter LIVE (@LIVEprojectBCN )

Page 18: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

CT 2.1 Public Commission LIVE:

Punctual participants from other

public administrations or

departmetns (ATM, TMB, etc)

1. Plans and policies coordination between LIVE public members:

• Support in the definition and excution of sustainble mobility plans

• Public policies estandarisation

• Cordination and sinergies between administrations (procurement,

incentives, …)

2. Influence in other administrations public policies

3. Represent common goals and interests in front of Estatal and European

administration.

4. Incorporate private sector needs to politicies and generate a continuus

dialogue.

Objectives

2 – Public

Policies WG 2.2 Public Paperwork simplif.

TC 2.1 Public Commission LIVE

Activities & Working Groups of Platform LIVE 2014

Existing policies and incentives for EV:

• Tax benefit : 75% reduction in annual road tax

• Regulated Tarif to park in blue and green areas of 0€ for Barcelona residents.

• New public parking lots constructed have a 2% of spaces with CP required

• Reduction in highway tolls

• Permission to circulate in High Occupancy Lanes

• Grants for efficent vehicles purchase and EV: Pla PIVE and Programa MOVELE

Some other coming soon ( Grants to purchase , Subsidies for Charging points, ...)

TC 2.1 coordination and dissemination of public policies

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CT 2.1 Public Commission LIVE:

2 – Public

Policies GT 2.2 Public Paperwork simplif.

CT 2.1 Public Commission LIVE

Activities & Working Groups of Platform LIVE 2014

• Public CPs network + 13 Fast Charge Point (Trio)

• 8 semi rapid charge points for freight vehicles

• Incorporate electric needs in taxi regulations

• Pilot test e-moto for Police Body fleet

• Procurement of 18 eBuses (TMB)

• Dissemination: ExpoElectric, Smart Moto,

FormulaS,Urban Mobility Plan, European Projects (FP7

i H2020)

• Installation of 250 CPs in BSM parking lots

through 2014-2015 (990.000 € investment)

• Possibility to rent parking spaces with access to

electric charge (no extra cost for the installation

of the CP)

• Inclusion of 10 electric scooters and 5 electric

vehicles in BSM internal fleet

• Installation of 10 fast Charging point in

agreement with OEMs

• Grant for public flleet EV procurement

• Procurement of 100 electric bikes for city workers

• Grant for electric bikes purchase

• Ellaboration of a guide with municipality directives

for the promotions and use of electromobility.

• Subprogram for the promotion of EV (included in

sust. Mobility program) for 2014-15 :

• Air Quality Improvement Plan (DGQA):

• Environmental Quality Guarantee Badge

• Green purchase guides (public procurement

and citizens) , etc.

• Estrategic plan for Sustainable Mobility (RIS3CAT

Acció/DG Industria) (in process)

• Energy and Climate Change Plan for Catalunya

2012-2020 Catalunya 2012-2020 + indicators + map

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WG 3.1 and WG 4.1 Feasibilty & bussiness models in Infrastructures and Fleets + WG 4.2 Fleet support

WG leaded by SEAT and Gas Natural Fenosa (executes CREAFUTUR)

Activities & Working Groups of Platform LIVE 2014

WG 3.2 Impact study of Fast Charge Stations Network:

WG 3.3 Parking lot Operators dinamisation (B:SM) + GT 3.x Vinculated charge deployment (ACS)

WG’s in definition process and formalisation (2nd half of 2014)

WG leaded by ICAEN and executed by

IREC

Page 21: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

WG 5.1 Infrastructure / Vehicles monitorisation (ICAEN - IMI)

• OPEN MAPS: EV Charging points + CNG + LNG + and

PLG stations as webservice and Opendata

• Indicators (Carging points, N of Vehicles, ...)

GT 5.3 Sectorial capacity building (Barcelona Activa)

Monitoring and difussion of EV trainings (SECARTYS –

AEDIVE + ASCAMM/CREVE + UPC + MERIN’S)

+

Barcelona Activa specialised in Electro-Mobility training

for unemployed.

5 –

Industrial

Transf.

WG 5.2 PPP Relationships

WG 5.4 Sector capacity guide

WG 5.1 I/V monitorisation

WG 5.3 Sector cap. building

Activities & Working Groups of Platform LIVE 2014

Page 22: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

WG 5.2 PPP Relationship

• Continuus working groups assistance in diferent platforms and clusters (ACCIO / Industria)

• Ajuntament de Barcelona and Generalitat are proposed as BOARD MEMBERS of HyER through LIVE

...

5 –

Industrial

Transf.

WG 5.2 PPP Relationships

WG 5.4 Sector capacity guide

WG 5.1 I/V monitorisation

WG 5.3 Sector cap. building

Activities & Working Groups of Platform LIVE 2014

Page 23: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

1. Past & Present of LIVE

2. LIVE Platform definition, objectives and governance

3. Action Plan 2014

4. Conclusions

Platform LIVE 2014

Page 24: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

Conclusions:

EFFICIENT ICE HYDROGEN ELECTRIC BIOFUELS

We are not talking about a technologies competition...

Platform LIVE 2014

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Conclusions:

International scenario 2012-2020

Platform LIVE 2014

Page 26: BARCELONA: Open to Business, Open to Innovation2e1af053-f9f1-4c95-bf5f-… · LIVE 2014 action plan: 0 - Governance TC 0.2 1 - Communication 2 – Public Policies 3 – Infrastructure

Conclusions:

Why to join LIVE?

Continous relationship between members and capcity to influence in Public plans and private projects.

LIVE a showcase and provides visibility (local and internationally) LIVE also acts as an observatoire

and loudspeaker for members iniciatives.

LIVE generates projects and focus group to advance sustainable mobility.

LIVE provides access to one-stop-shop services for sustainable mobility services: financial access,

location, partners, training,

Demand incentivation throught iniciatives addressed to final consumers and bussiness opportunities

detection.

Participation and contacts with other networks + Lobby (European cooperation projects, representation

of interest in front of Spanish Government and European Commission)

Monitorisation of Sustainable Mobility progress in Catalunya + Scector information and vigilance

(State of the Art)

PPP Collaboration

Visibility

Development

Support

Oportunity

Networking

Knowledge

Platform LIVE 2014