barbershop research gp-4

8/3/2019 Barbershop Research Gp-4

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A presentation by Group - 4

BRM ASSIGNMENT


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The services of an in-campus barber shop/

salon is an essential grooming/ hygiene/feel good factor for the inhabitants

of IIM-A

HYPOTHESIS


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Independent Variable :

Location of barber shop

Dependent Variable :

- Convenience

- Economy of time

- Economy of cost

RESEARCH DESIGN


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The Group utilized library and internetto determine if any previous study was

carried out on the subject

The Group could not locate any

previous study or research on the

subject of having a barber shop in an

educational institute

The search results on the internetrevealed the existence of facility at

only few educational institutes

MEASUREMENT


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Existing Barber Shop facilities

in Educational Institutes taken

from Internet


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Campus Unisex Hair Salon

The Campus Unisex offers mens and

womens hairstyles to students, faculty

and staff


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Wollongong Campus Hair Salon

(Campus Hairdresser)


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DETAILS OF RESPONDENTS


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For analyzing the data, the frequencydistribution for each question/ answer

was done

Percentage of each individual answer

in relation to questions was calculated

Subsequently the same was convertedto bar-chart/ pie-chart

DATA ANALYSIS


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2%

34 59%

20 34%

3 5%

0 0%

0 0%

How often do you take a hair cut ?


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5 9

12 21

8 14

34 59

15 26

In addition to haircut, do you also make use of the

following services when you visit a salon :-


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5 9

8 14

9 16

4 7

32 55

If the answer to above question (Q.2) is YES, at what

frequency do you repeat these services ?


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22 38

20 34

11 19

5 9

0 0

Visit to a salon is essential to look and feel good before an

important event, eg, attending an interview or an important

social function. Do you


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47 81

9 16

2 3

Would you prefer to have a salon/

barber shop within the premises of

IIM A?


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4 7

23 40

22 38

9 16

If there was a salon/ barber shop

within the IIM A premises, you would

prefer it to be


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16 28

4 7

38 66

Availability of such facility within the IIM

premises would affect the frequency of your

visit in the following manner. It would


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24 41

17 29

14 24

3 5

0 0

Such a facility within the campus would save

considerable quality time to be utilized elsewhere.

Do you


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30 52

19 33

7 12

2 3

0 0

Services charges being equal to an average service provider outside, the

facility within the campus would be a great saver in terms of time,

convenience and transport expenses. Do you


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11 19

28 48

9 16

9 16

1 2

In addition to being a useful facility for the -A

community, it would also help generate some

employment opportunities -


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Everyone (100%) within the IIM-A campus utilizes

the services of a barber/ salon

Such a facility within the campus is consideredconvenient, money and time saver by majority (77.5%)

Visit to a salon is considered essential to look andfeel good by the majority (72%)

Majority also opines that creation of such a facilitywould create some employment opportunity (67%)

It also emerged that the IIM community aspires tohave a barber shop/ saloon for both sexes (93%) withall modern facilities(56%)

GENERALIZATION


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The hypothesis that services of an

in-campus barber shop/ salon is an

essential grooming/ hygiene/ feel good

factor for the inhabitants of IIM-A is

supported

GENERALIZATION


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?

barbershop research gp-4

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