bananas barbershop

Bananas Barbershop South Gate, CAThe standards in this guide for were developed by Luis Soto for David Cervantes Banana’s Barbershop to his specific specifications Questions can be directed to: Luis Soto 323.979.8241Banana’s Barbershop to [email protected]

BRANDING STRADEGY

ASSESMENT

With a cliental ranging from any age, gender, andethnicity, David Banana’s Barbershop wants to provide customers with top dollar hair cuts at affordable prices. They are not only committed in providing quality hair cut services, but also providing customers with top shelf hair products for home use.

UNIVERSAL MESSAGE

Banana’s Barbershop has a personal mission to provide customers with high-quality hair products and hair services to accommodate anyones need.Those who experience Banana’s Barbershops hairwill be staisfied beyond thier expectations.

GOAL

Following its brand identity as follows, Banana’s Barbershop can and will become a well establishedlocale recognized not only in the town of South Gatebut through out the whole city of Los Angeles.

BRAND STRAGEDY AND EXPRESSION

Banana’s Barbershop shows confidence, self importance, fun,v and a warm welcome community.Exposing a Barbershop to new customers consist of visual marketing such as television commercials, At all times, Banana’s Barbershop must display businesscards as well as haircut look books.

LETTERFORM & DESCRIPTOR

. . .

. . .

. . .

. . .

LOGO. . . . . . . . . . . .

The Bananas Barbershop logo is the primary visual source of identification for the barbershop. In order to convey a consistent message and raise a strong brand awareness for our customers, the logo must never be recreated, manipulated, or distorted under any circumstance.

The Bananas Barbershop logo consist of three key elements; logo, letterform, and the descriptor. Bananas Barbershop is the letterform and the descriptor therefore, always appearing together.

LOGO

The Logo is created in representation of Banana’s Barbershop and the services that they provide. The logo can in fact stand alone without the letterform/descriptor.

LETTERFORM & DESCRIPTOR

The letterform was created to represent a description for the logo that describes a banana and a razor to represent a barbershop.

The letterform and the descriptor is set in Arno Pro Semibold Caption and defines Bananas Barbershop as a Barbershop. In instances where size is limited, the letterform/descriptor can stand alone.

The following pages of this Bananas Barbershop identity style guide outline the logo usage and application in order to maintain a high degree of consistency.

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ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$%&@#(!?,.;:)

Century Gothic(Italic)


Century Gothic(Bold)


Century Gothic(Bold Italic)


Century Gothic(CAPITALIZED Bold Italic)

Century Gothic(Regular)

Typography


Arno Pro(Semibold Caption)

Arno Pro(Semibold Caption Italic)

Arno Pro

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Arno Pro

Arno is a type family created by Robert Slimbach at Adobe. �e name refers to the river that runs through Florence, the centre of the Italian Renaissance. �e typeface draws its inspiration from 15th and 16th century early humanistic typefaces and is designed in the tradition of early book types such as Venetian and Aldine. �e retail Arno Pro family consists of 3 (4 for Display fonts) weights in roman and italic, 5 optical sizes. Each font supports Adobe CE, Adobe Western 2, Cyrillic, mono- and polytonic Greek, Latin Extended, Vietnamese, dingbats character sets. Supported OpenType features include titling capitals, stylistic alternates, ligatures, proportional numbers, old style �gures, small caps, subscripts and superscripts, ordinals, and swashes.

�e font family is a contemporary book type rooted in classical foundational forms. �ese forms being the calligraphically-inspired humanistic types of the Italian Renaissance. Because the traditional forms of text have had a rather conservative evolution the familiar handwritingpractices remains embedded in the reader's mind. Robert Slimbach emphasize that it is crucial that designers of text typefaces work within its bounds. �is applies equally to both classical styles and overtly modernist ones constructed entirely on a computer screen.

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9”

1. 25”

LOGO SIZE & ISOLATION AREA

For maximum impact and instant recognition, the logo, letterform/descriptor should not be crowded by other visual elements. Sufficient white space should be left on all sides so that its prominence is not compromised. This visual illustration is a guide for providing the necessary white space for our logo.

ISOLATION AREA

The area is based on the size of type of the letterform; the letter a within the circle demonstrates the isolation area. The letter a is equal to 0.75in., 19.05mm, 4.5 pica, 0.75px. Isolation area above the logo is also based on the size of the letterform type.

LOGO SIZE

The size of the logo is measured across the width of the symbol and its width is based on adding height with the letter a within the circle from letterform. The default height of the letterform is 1.25”. The width of the logo at this height is 9”. To maintain the structure of the logo, the width should always be sized in relationship to the height.

To ensure the best definition of the identity in reproduction, it should not be reproduced smaller than the minimum size height which is 0.25.” Original Artwork should always be used.

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0. 25”

2. 25”

Smallest Size

Default Size

COLORS

The color palette above demonstrates the colors used for logo and the different products that Banana Barbershops offers to its costumers. The four color process known as CMYK must be used for all product priniting.

COLOR PALETTE

91% 53%13%1%

0110165

CMYK

RGB

::::

:::

# 006EA5

1

3

2

5% 0%49%0%

246241155

CMYK

RGB

::::

:::

# F6F19B

1

3

2

21% 14%16%0%

200204203

CMYK

RGB

::::

:::

# C8CCCB

1

3

2

67% 61%59%46%

656565

CMYK

RGB

::::

:::

# 414141

1

3

2

75% 68%67%90%

000

CMYK

RGB

::::

:::

# 006EA5

1

3

2

10%

25%

50%

75%

10%

25%

50%

75%

10%

25%

50%

75%

10%

25%

50%

75%

10%

25%

50%

75%

BLACK & WHITE LOGO

In addition to the multi-color logo, a black version, and a white (reverse) version are available. These versions can be used in various degrees of tints in 10% increments (from 10% down to 100%). When using these versions always maintain the transparency at 100%.

The following are unacceptable applications of the Banana Barbershop logo:

a.

b.

c.

d.

e.

f.

UNACCEPTABLE EXAMPLES:

a.) The logo should not be disproportionately sized e.) Descriptor must be black or white

b.) The logo should never be tilted in any given direction f.) The logo should not have outlines

c.) The logo should never vvvsingle colored or tinted g.) Not to be used for official logo

d.) Descriptor should always be below the logo h.) Logo should never be extended

g. h.

BANANAS BARBERSHOP LOGOThe original logo is placed on the product logofor instant recognition and product connection.

. . .

. . .

. . .

. . .

LETTER B’SThe letterform “B” which is seen twice on the product logo, represents the two capital B’s in Bananas Barbershop.

. . . . . . . . . . . .

. . . . . . . . . . . .

SCISSORSThe scissors are placed into the product logo toprovide a visual representation of cutting hair.

X DIVIDERThe shape that represent in similarity to an

X, is used to divide the product logo intofour different sections.

. . . . . . . . . . . .

PRODUCT LOGO

The logo to the left was created specifcally for all of the productsthat Bananas Barbershop has to offer. This product logo can be jointly used with Bananas Barbershops original letterform/descriptor. Product logo must never be used with original logo since it is already integrated into product logo below.

For maximum impact and instant recognition, the product logo, should not be crowded by other visual elements. Sufficient white space should be left on all sides so that its prominence is not compromised.

David Cervantes

p: 323.567.1987e: [email protected]: 8113 California Avenue South Gate, CA 90280

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8113 California Avenue South Gate, CA 90280

DAVID CERVANTES8113 CALIFORNIA AVENUE SOUTH GATE, CA 90280

STATIONARY

All text is set in the corporate font Century Gothic Reg. Contact details can be modified from the template.Please do not alter the positioning, the type sizes or the type faces. The design should remain as they are shown in the template. The body copy should always be left justified unless otherwise stated as seen on the business cards.

LETTERHEAD Ultra Bright White8.5”x11” / 216x279mmFinish: Smooth / 24lb. / 95 Brightness

ENVELOPE Flat Black

No. 10 Commercial FlapFinish: Smooth / 24lb. / 95 Brightness

BUSINESS CARDS Flat Black2”x3.5” / 50x89mmFinish: Smooth / 80lb. / 15 Dark

WEBSITE

In order to maintain the highest marketing and usability standards, Banana Barbershops web site guidelines go beyond appearance and function to operational matters:

• Bananas Barbershops Web site must be hosted off-site through a third party hosting service company.

• Bananas Barbershop staff must have direct control over the content of its official Web site.

• The content of the site must be appropriate to Bananas Barbershop.

• Bananas Barbershop cannot contain links to any sites that contain material that is not related to Bananas Barbershop.

• Bananas Barbershop site cannot contain any advertisements or sponsors.

These guidelines regulate advertising, e-commerce, personal information, out-linking; Bananas Barbershop also pays close attention to how Web publications use personal information that may affect the privacy of members and employees.

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How does men’s skin di�er from that of women?

Not only is men’s skin thicker, but it also tends to be oilier. �is extra lubrication is essential for beard growth and helps to counterbalance the ravages of time, protecting the skin and actingas a natural wrinkle-reducer. Despite the bene�ts, having excess skin oil does have a downside: When the oil combines with dirt and deadcells, it can clog the pores and cause skin breakouts.

What happens to the skin as men age?

Skin changes dramatically as you age. During puberty, when a male’s hormones are kicking into high gear, the body produces more sebum (oil). However, as men get older, oil production in the skin reduces and moisturizers withage-defying ingredients are needed to nourish, hydrate, and help combat the skin’s aging process.

T-SHIRTS

The use of t-shirts by Bananas Barbershop will create an effort in branding and developing a standard image. The following t-shirts were designed for your barbers to have a unique connection to Bananas Barbershop. The letterform/descriptor stands alone on the chest area of the shirt meanwhile the logo is separated onto theback of the t-shirt.

APPLICATIONS FOR LOGO, DESCRIPTOR, & PRODUCT LOGO

The following pages demostrate examples of how the Bananas Barbershop brand could be used on different materials and products.

FRONT - BARBERSHOP T-SHIRT BlackLetterform/DescriptorHeat Pressed

BACK - BARBERSHOP T-SHIRTBananas Barbershop Logo

Heat Pressed

BARBERSHOP CAPE

The use of of a barber cape creates an effort in branding and developing a standard image. The following cape was designed for your customers to have a unique connection to Bananas Barbershop. The product logo stands alone on the chest area of the cape.

BARBERSHOP CHAIR - DECALS

A barbershop chair is the most important object in a barbershop. The use of the logo provides the brand with the freedom of customizing any product internally, as well as externally.

STRAIGHT RAZOR BlackLetterform/Descriptor

NECK BRUSH DUSTERBlack

Letterform/Descriptor

GROOMING KIT WhiteAfter Shave, Face Wash, Shampoo & Conditioner,Face Toner, and Pomade

HAIR PRODUCTS AND ESSENTIALS

Grooming kits are excellent for barbershops to brand themselveswith hair products. By adding a product logo to their product they gain a wider range of customers.

The grooming kit below will cleanse, tone and hydrate your skin on a daily basis with a trio of products designed to balance and control excess oil production without drying facial skin. The kit includes anafter shave, face wash, shampoo & conditioner, face toner, and a pomade.

SHAMPOO&CONDITIONER

essentials IIII of IIIII

with

ALOE, BAMBOO,BANANA, & LEMON

16 FL. OZ. 236 mL

Nutrient enriched shampoo for menShampooing enrichi aux nutriments pour homme

Mit Nährstoffen angereichertes Shampoo für MännerShampoo enriquecido con nutrientes para hombres

Shampoo nutriente per uomo

All Hair Types Mild Mint Scent

USAGE:Apply throughout hair, massaging into

the scalp. Rinse thoroughly; repeat if necessary.

essentials II of IIIII

with


8 FL. OZ. 236 mL

Astringent for menAstringent pour homme

Gesichtswasser für MännerAstringente per uomo

Astringente para hombres

Normal to Oily Alcohol Free

USAGE:Apply toner to cotton ball or cosmetic pad swab face and neck. Pay special attention

to forehead, chin, and sides of nose. Avoid eye areas.

FACE TONER

essentials III of IIIII

with

CEDAR, BANANA,SPEARMINT & LIME

8 FL. OZ. 236 mL

Mild facial cleaner for menNettoyant visage pour homme

Milder Gesichtsreiniger für MännerDetergente viso delicato per uomo

Limpiador facial suave para hombres

All Skin Types. Fragrance Free

USAGE:Gently massage on to wet skin to create

mild foam. Rinse thoroughly.

FACE WASH

essentials I of IIIII

with

ALEO, BANANA,O�NGE, & LEMON

2 FL. OZ. 60 mL

Post shave moisturizer for menBaume hydratant après-rasage pour homme

Aftershave-Feuchtigkeitscreme für MännerDopobarba idratante per uomo

Humectante para después de la afeitada

USAGE:After shaving, apply a small amount to the face and neck area, massaging in until completely absorbed.

Use daily. For optimum results, use with Super Shape SPF 15.

AFTER SHAVE essentials IIII of IIIII

with


8 FL. OZ. 236 mL

Styling pomade for men’s hair - Cire de coiffage pour hommeStyling Gel für den Mann - Gelatina modellante capelli per uomo

Pomada estilizante de cabello para hombres - Light Hold / Enhanced Shine

USAGE:Rub a small amount of pomade into the palm of your hand and apply to

damp or dry hair. Use more product for increased hold and style.

POMADE

I

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