Paperback Writer 2012 How and Why to Self-Publish

MOBI

Hi. I’m Vicki. I wrangle data. I eat Nutella. And I’m an author. You can be one, too.

@vboykis

Before, publishing looked like this

Since e-books, publishing is more like this

“Ebook sales surpass hardcovers in 2012”

-Mashable

• “$300 million In sales in ONE QUARTER of 2012”

Want to be an author?

"Everybody is talented,

original, and has something

important to say." -Brenda Ueland (If You Want to

Write)

Self-publishing is like a startup: You do everything. !

Author Editor

Book jacket

designer Accountant

Marketer

Analytics

Web developer

Project manager

My own book process: OMGGGGGG SCOOOOOTLANDDDDDDD!

4 months, 20k words

*

50 copies sold (Thanks, Mom!)

* Technology Stack

Editing

Book Cover

Writing

Website

Publishing and Testing

Formatting DRM: The black hole of death

DAT PROFIT ~35 CENTS

Paypal: 2.9%

OF EACH SALE

Pulley: $6/month

Amazon Takes

65 cents

DAT PROFIT ~80 CENTS

Covers and titles matter

Mistakes I made

• Hrie a editar • Not enough marketing

• No bibliography • Testing on multiple devices

Final Thoughts: Just write it.

Resources Writing/Editing • Bird by Bird by Anne Lamott • Strunk and White • On Writing by Stephen King • If You Want to Write by Brenda Ueland

Epublishing • http://www.thebookdesigner.com/!• http://www.jakonrath.com/!• http://causticcovercritic.blogspot.com.au/!• Read Literary Journals: Paris Review, Morning News,!HTMLGiant!