dallas bar association digital boot camp
DESCRIPTION
Slide show created for the Digital Boot Camp sponsored by the Dallas Bar Association Sports and Entertainment SectionTRANSCRIPT
DIGITAL BOOT CAMP Dallas Bar Association Sports &
Entertainment Section
Distribution Process
Direct Marke+ng (op+onal)
Label/Ar+st Ac+vi+es
PUBLISHER
WHO ARE YOU?
LABEL
ARTIST
COMPOSER
PUBLISHER
WHO ARE YOU?
LABEL
ARTIST
COMPOSER
PUBLISHER
WHO ARE YOU?
LABEL
ARTIST
COMPOSER
How Many Digital Stores?
iTunes
Amazon
Spo+fy
YT
Rhaps
Pandora
LastFM
Rdio
Deezer
Digital Stores
HUNDREDS MORE!
Digital Revenue Streams
! STREAMS – Previews – Full Length – Free – Ad-‐Supported – Subscrip9on – Cloud – Radio
Digital Revenue Streams
! DOWNLOADS – Permanent – Tethered – Variable Price – Premium – Upgrade – Dual – Ringtone
Digital Revenue Streams
! DOWNLOADS Type Price Range Permanent $0.50 -‐ $1.50/tk Tethered $0.001 -‐ $0.01/tk Variable Price $0.10 -‐ $0.45/tk Premium $1.25 -‐ $2.50/tk Upgrade $0.25 -‐ $0.50/tk Dual $0.79 -‐ $2.50/tk Ringtone $0.00 -‐ $3.50/tk
Digital Revenue Streams
! STREAMS Price Range:
$0.00000 -‐ $0.010000 Spo9fy (per stream):
Ad: ~$0.0010 -‐ $0.0050 Subscrip9on: ~$0.0075 Premium: ~$0.010
Youtube (per view): $0.0001 -‐ $0.01 Pandora (per stream): $0.0011
Recommended Toolkit
! Recommended Toolkit: ! MS Excel (2007 or newer) [1,048,576 rows vs. 65,356) ! Dummies Guide to MS Excel ! Good Music Business Book
! “Music Publishing – The Complete Guide” (Steve Winogradsky) ! “All You Need To Know About The Music Business” (Donald
Passman) ! File Transfer Program or Service ! Youtube/Facebook/Twi[er Channel Name ! Large Email Inbox ! Billboard.biz (and print version) ! Music Blogs (e.g., Digital Music News, Hypebot, etc.) ! Paypal Account ! Constant Contact or other Newsle[er Program
A CLOSER LOOK
BFM Digital hUp://www.bfmdigital.com
BFM Jazz hUp://www.bfmjazz.com
RSS PR Feed hUp://www.prweb.com/rss2g/256934.xml
BFM Ar+st Blog hUp://www.thehookblog.com
Steven Corn’s Blog hUp://bigfishmedia.typepad.com/
Twi[er hUps://twiUer.com/bfmdigital
Facebook hUps://www.facebook.com/bfmdigital
SlideShare hUp://www.slideshare.net/scorn100
REACH US
Steven Corn C EO & CO -‐ F OUND E R [email protected]
12650 Riverside Drive #203 Valley Village, CA 91607
(818) 762-‐0191 (818) 475-‐5357 fax