PHV LK IV

KE HOACH SAN XUAT KINH DOANH VA DAU TU PHAT TRIEN NAM 2016 (Ban hanh kern theo Nght dinh so 81/2015/ND-CF ngay 18 thang 9 tram 2015 czia Ch1nh phir)

CONG TY TNIHI MTV DAU TTJ CONGHOAXitHOICHUNGHIAVICINAM PHAT TRIEN BTYU LONG Dc Ip - Tty do - Hanh phtic

MST: 3602230616 Dang Nat, ngay 13 thang Ij nom 2018

ICE ROACH San xuAt kinh doanh va du fir phat trien nam 2018 C8ng ty TNHH MTV Wu fir phat trien Biru Long

(Da citrgc-rjang-c-onrty;Ctingneti*, thr:rephelmliang Nat phe dayOat tgi Quyit dinh so 98/TCTCNTP-HDTV ngay 30/3/2018)

I. TINT! DINH SAN XUAT ICINH DOANH VA DAU PHAT TRIEN NAM TRUOC:

Dan vi tinh: triOu clang

Stt Chi tieu

Nam 2017

Thyc hi4n

So vofri ICH

So Wei cling kt

1

Tang doanh thu 140.880 116.9% 166,7%

Doanh thu dr dich vii khu du lich 32.583 118.5% 255,7%

Doanh thu tir dich vii an Tong 27.950 118.9% 131,4%

Doanh thu tir dich vn du lichlit hanh 23.549 112.1% 91,5%

Doanh thu lchth doanh nong san 19.669 115.7%

Doanh thu tir hot dong tai chinh va thu nhap khk

37.129 218,2% 159,7%

2 Nelp ngan sach 2.432 114,2% 148,6%

3 Loi nhuan truck thus 24.268 220,6% 282,2%

4 V6n,chabsei.hirulfq .248.729 105,1% 124,3%

5 TS! suAt loi nhuan/von chir sel him b/q 9,7% 263,1% 226,1%

6 Thu nhap binh quan (Trdingingueri/thang)

7 122,8% 127,2%

Dia chi : Kim phi) 4, duerrig HuSrith Van Nghe, phu&ng Bev Long, Tp Bien floa, tinh Deng Nai. Dien thoei: 0251.8850917 - Fax: 0251.3952725.

A a CPA.,

II. Kt HOACH SAN XUAT KINH DOANII vA DAU TU. PHAT TRIEN NAM 2018 1. Ke hoach san xut kinh doanh

(Don vj tinh: triOu clang)

Stt Chi tieu

Mm 2018

Ke hoach So viol TH ding kt.

1

T6ng doanh thu 145.000 102,9%

Doanh thu tir clich vu khu du lich 35.500 108,95%

Doanh thu tirclich-nran ti6ng .30:500 109,1%

Doanh thu tir dich vu du lich lir hanh

25.000 106,16%

Doanh thu kinh doanh Ming san 20.000 101,68%

Doanh thu tir hoar &Ong tai chinh va thu nhap lchac

34.000 91,59%

2 NOp ngan sach 10.073 414,1%

3 Lai nhuan tru6c thus 28.630 117,9%

4 V6n dal so him b/q 322.420 129:6%

5 TY suat 19i nhuan/v6n 8,5 % 87,6%

6 Thu nhap blnh quan (Trdang/nguOi/thang)

7,3 104%

2. Ke hoach dAu fir phat trien: a. Ke ho4ch dAu tus cac dig in cã nam

i lChu du lich vui chai giai tri Biru Long voi gia tri cha dao la danh than& quoc gia, the mph ye canirquanthienthienthung.thuatotrroc-dau-tuphattrien ye ca sa- vat chat, san pham, dich vu tucmg ximg. Teen ca sO danh gia có he thong nhimg tiem nang cilia ban than Biru Long va thi truemg toan khu vuc dé tien hanh cac ke hoach du tu vira dap ung duce thu cau du lich va vui choi giai tri ngay cang cao cüa khach du lich, vira phat huy va gOp phan bao ton cac gia tri van Me lich sir dm khu danh

. Thang,,nang tao itieu.,qui'kirrh-tett •clich-vu khuiluijch,taov*1ãm va nang cao mire song cira cOng Tong.

Chinh vi vay vic tien hanh dAu tu ca ser vat chat, cac san pham, dich vg tai Kim du lich Bau Long la rat quan trong vá cap thi6t, tao ca set cho viec quan 1Y, thu hat du tu, lchai thac có hieu qua nhimg tiem nang cira Biru Long trong moi quan h gan ket veri vimg phu can, vim dap img thu cau vui chai giai tri, than quan du lich, cüa

:On TN

TB; Ti! Pt

2

Cac hang num du tu mei, &au tu nang cap ca sac vat chat, m& rOng din tich khai the.c, kinh doanh phoc v1 nhu cau vui chai, giai tri cfra du Ichach, gom:

Cong vien nuot - Xay med Ichach sari

Cat fro choi ngoai trod Tre chai trong nha kat hop khu nOng trai vui ye Den bir, giai t6a cac ho clan yen he Long Van tren (tubing Nguyen Dinh Chi'eu Xay 'dung tan duarng-'di; rao

b. Ket qua du tir cã dam (dv kin):

Stt Hang moc dau tu IC& qua

1 C8ng vien nuerc Dang thiet ke

2 Xay mei lchach san Dang thuc hien

3 Cac tro chai ngoai trai Dang thgc hi'en

4 Tre chai trong nha ket hop Idiu nong trai vui ye Dang thiet ice

5 Den bit, giai tea cac 110 clan ,ven he Long Van teen &Meng Nguyen But Chit

Dang thot hien

6 Xay dung; cE tao dui:mg di, tong it Dangthgc hien

TM CAC GIAI PFIAP THIX HItN 5.1. Giai phi") nfing cao nang ltrc quan tri doaph nghib

- Roan thien quy trinh quan tri doanh nghiep:

Xay clung va timg buoy kin toan cac van ban quy dinh quan tri nOi SO doanh nghiep nhu m8 ta ding vi'ec timg vj tri, cac quy the dia. Cong ty...

Tay the° ,tinh hinh thoe te trong quan 1, dieu hanh hoat &Ong, san xuat kinh doanh së co ,so dieu chinh, bô. sung them cac b0 phan chirc nang, sap xep than so cho phil hop, nham phoc vi tot that cho viec than muu Gong tac lanh dao, dieu hanh va sari xuat kinh doanh cüa Cong ty.

+ Xay dung b0 quy chuan Van hoa doanh nghiep cua Cong ty.

Ngutm nha'n loc: thiremg xtryen nang cao chat lugog d6i nU cpcNv thong qua. viec cir than gia cac khod boi duO'ng chuyen mon nghiep \nib tiep thu kik that meri; manh dan giao viec cho lao dong tre de pith huy nang loc, se( tnrong...

- Cac giai phap ve tar chmh: xay dung va thueng xuyen danh gia, ra soot ke,hoach tài chinh de dam bao Ca cau six dong von, ca cau chi phi t8i trong san xuat,ldnh cleanb-eira Cong4y.,Dbi-v6i “nhu eitunphoc Aro cac,du an {tau tu, ben oarth nguon von do Tong cong ty cap SO sung, Cong ty së tim lciem cac doi tac c6 thatmanh ve tai chinh, CO nang lye va kinh nghiem kinh doanh de keu g9i lien doanh, lien ket nham dau tu va ichai tithe ca hieu qua cac du an.

5.2. Giai phip phat trien va ding cao nang rtrc kinh doanh cac ngenh nghe dm Cling ty

Dal voi kinh doanh dich vy vui chai giai tri va an Wing:

CheArcing cal tap cAnh quan trong khu du lich, day la hog d'Ung phi trg quan trgng thac day chat lining cac dich vu tai Khu du lich &Yu Long. Khai thac in the canh quan thien nhien van c6 ding vei vi'ac ton tao lai canh quan da tao nen net d0c dao rieng va tang lgi the canh tranh so Yeti cac khu du lich khac trong khu we.

+ Tap trung nang cao chat lugng phuc vy, doanh thu tha Nha hang C9 Dau; khai thac kinh doanh da clang, có hiau qua cac loai hinh dich vy. An uong cña It hang Du Long song song-de tap truntoac-gilitphap vi tinhehuyfrn tighiaR trong phong each phtic vu, chat lugng m6n An. Trien khai chuoi cac dim phuc vu thu thu giai tri, An u8ng, nghi chan oda du khach trong toan khu du lich.

D'au tu da clang cac loai hinh dich vu viii chai, giai tri, the fro chai tai Ithu du lich Rini Long de thu hitt va dap frng thu can clia du khach, tang tang:mg lugng khach, doanh thu dich vp nil chai giai tri.

Day manh nghien cfru thi twang, phat trian 4 clang cac san pham, dich vu vui chai giai tri va an uong theo huang pith hgp yeti timg thj truOng va dai tucmg khach hang.

+ Xay dung va trian khai cac hoat dung sr kin tai Thu du lich Biru Long.

Tip tuc phat trian mai lien kat nOi 1)0 vei cac don vi thanh vien trong toan tã hgp Citing ty va Tong C6ng ty trong viac cung ung va sir dung dlah vu.

Tang cuerng lien kat Yeti the dcrn vi Ift hanh, th chi:re su kin da thu hut khach hang sir dung dich vu diem den tai IChu Du lich Bau Long.

Nghien thu Mu tx them ctun dich vu vori day -da GAG loai hinh,vui chai, giai tri cao cap danh cho cac doanh than, chuyen gia nuec ngoai dang lam viac tai cae khu ding nghiap tren dia ban tinh.

Di voi kinh doanh du lich hanh:

Tip tuc xay dung nguan nhan hrc chat lugng cao bao gam dOi ng0 diau hanh tua, doi ngii huong dan vien chuyen nghiap dap üng thu eau tour n0i dia, tour nuerc ngoai. Thuc hian chian lugc lien kat va sir clung nguon lye ben ngoai bang each danh gia, Itra chgn, kit hap ding lien ket cac dal tac nhu: cac hang hang khong, the nha cung cap dich vi trong va ngoai nuerc, dich vu xe, cong tac hueng clan vien... dé chuan hoa the nha cung ung.diong,theigiaragiathanh.dich vu, *ow tin ten 114 tnrang.

Tap trung nang cao chat lugng phtic vu, gia cA canh trait, khai thac thi truang cac doanh nghiap tren dia ban Tinh

+ Xay dtmg va khai thac cac tour kat nai cac dim du lich trong Tinh nham quang bá cho khach tong va ngoli tinh ye yan hoa, phong tuc, tap quail, kinh ta the yang mien.

Day manh clang tac cham sec khach hang, nhat la cac khach hang chi& brae la cac don Nj thanh vien trong to h9p T8ng ding ty.

- Giai phap marketing:

Muc lieu eüa Cong ty la them man toi da thu can dm khach hang, do d6 chin lugc marketing tap tuns quang bá rOng ral chat lucmg dich vij va thucmg hiau da nhieu nguti

biet din. Xay,chmg dOi‘nga can b0, nhan vien chinh Cong ty nhan thirc dugc muc tieu phuc vu tot that nham thoa man t8i da nhu cau cüa khach hang.

Chu tong cong tac truyan thong online nhu mang xa hoi, cap that website,...

Xay dtmg va trian khu chuang trinh Nu cuti du lich nham nang cao 32 thuc cho ngued lao dOng, xay clungthinh anh "moi CBCNV Bfru Long la mOt huang dan vien" nhiet tinh, de men... de lai an tuong cho khach hang.

Giai phcip -144 cong nghe:

+ Ap dung cong nghe lien tik trong quan 132, diau hanh hoat dOng kinh doanh: dAu tu he thong kiem sok ye tu dOng, hem sok then gian hog dOng cüa cac trO chai bang he thong then tà, tat-m& cac cons trinh cong cong bang he thong hen gies tv &Ong nhu thac nuoc, dai phun ntroc, den chieu sang...

+ Nghion .ctu ip-dung c8nglaglie thong-tin-tong cfic'tinh vvc và hoat dOng ski xuat kinh doanh: Ung chmg kiem sok tai san, ding cu., &pig cu bang phan mem; kiem sok nOi b0 thong qua he thong camera an ninh...

+ Khuyan Ichich can b0, cong than vien trong Cong ty nghien dm, de xuAt sang Icien, cai tien quy trinh quan ly kinh doanh mOt each hieu qua that; ung dung khoa hoc ky thuat, ding nghe cao nham muc tieu hien dal h6a ding tac quan tri doanh nghiep. S dung chinh sach Ichen thuong phü hop trong linh vuc nay./.

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