ballymena high street 2020 vitality and viability simon quin institute of place management
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Ballymena
High Street 2020Vitality and Viability
Simon QuinInstitute of Place Management
High Street UK 2020
Simon Quin Institute of Place Management
High Street planning and regeneration
@Placemanagement
#hsuk2020
Vitality& viability
2000 2006 2011 2014
49.4%45.7%
42.2% 39.8%
town centre retail spend falling
UKUS
Germany Sweden Canada
NetherlandsFranceSpain
PolandItaly
0.00% 5.00% 10.00% 15.00%
Share of retail spend that is
online 2014
70% of retail sales generated by…..
29000 retailers
1971
100 retailers
2004
AlsagerAltrinchamBallymenaBarnsleyCongletonHolmfirthMarket RasenMorleySt George, BristolWrexham
High Street UK 2020 towns
Literature reviewfinding the evidence
156 factors influence
vitality and viability
50 additional factors identified by town partners!
22 experts ranked 201 factors
1.How much influence each factor has on the vitality and viability of the High Street
2.How much control a location has over the factor
Forget itLive
with it
Not worth it
Get on with it!
How much each factor influences vitality and viability
How
much
contr
ol
over
a f
act
or
HSUK 2020 model
3.300 3.500 3.700 3.900 4.100 4.300 4.500 4.7002.700
2.900
3.100
3.300
3.500
3.700
3.900
ACTIVITY HOURS
APPEARANCE
RETAILERSVISION&STRATEGY
EXPERIENCE
MANAGEMENTMERCHANDISE
NECESSITIES
Anchors
NETWORKS & PARTNERSHIPS
DIVERSITYWALKING
ENTERTAINMENT AND LEISURE
PLACE ASSURANCE
ATTRACTIVENESS
ACCESSIBLE
PLACE MARKETING
Comparison/con-venience
RECREATIONAL SPACE
Barriers to Entry
Chain vs independent
Safety/crime
LIVEABLE
ADAPTABILITY
How much factor influences vitality and viability
How
mu
ch
tow
n c
an
in
flu
en
ce f
acto
r
Cleanlin
ess
Visual
appeara
nce
Networki
ng
Opening hours
Attractions
Centre m
arketing
Amenities
Car-park
ing
Entertainment
Lead
ership
Averag
e0.000.501.001.502.002.503.003.504.004.50
DelphiAverage
How much control do locations have?
Footfall dataindicator of vitalitySupplied by Springboard62 UK towns and cities30 months of footfall (2012-2014)563,828,709 people counted!
Spatial
Macro
Meso
Micro
FOOTFALL
Potential footfall
Spatial
Resident populationand
employment
LocationCatchment explains more
about footfall in smaller towns
Tourism and urbanisation increase footfall
Footfall varies by region
Maximum footfall
Meso
Competition VacancyOOT, EOT and stronger
centres take up to 30% of a town’s footfall
Town’s attractiveness is weakened by vacancy
Actual footfall
Micro
Organisation Offer
13% of footfall lost through lack of local control of micro
factors
Are towns providing an appropriate offer?
(Comparison, Convenience or Speciality?)
Mansfield, Gravesend, Grimsby
-10%
MacroAverage monthly footfall in 2020Economy Internet
shopping
What does footfall tell
us?
What type of town are you?
1. Comparison Shopping Town
.
Comparison Shopping towns Wide range of retail choice Strong retail anchor(s) Large catchment area Accessible by choice of means of
transport Organise themselves to compete
with other comparison towns and channels
What type of town are you?
2. Speciality town
Speciality towns Offer something unique and
special Anchor(s) not retail Attract visitors but serve local
population Have longer dwell time Organise themselves to protect
and promote identity and positioning
What type of town are you?
3. Convenience/Community town
Convenience/community town Focused on local community (offer,
opening times, events etc) Convenience anchor – work, public
transport, food shopping, markets Offers convenient mix of goods
and services Accessible and locally connected
Convenience/community town Organise themselves to manage
accessibility, concentration, reliability, and customer service……and identify additions to augment offer (click & collect etc)
Facilitating/strengthening networks and connections, active on social media, inclusive, passionate and active.
What type of town are you?
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
4. Market town
Functioning market town
Ex-market town
Repositioninginventingbrandingstructuring
Reconnecting communities to centres
“..lively, diverse, intense cities contain the seeds of their own regeneration…”
www.placemanagement.org
“.. they just need a bit of help, a critical but caring friend, some
appreciation and respect…”
@placemanagement