1

CanCourier

Ball’s Beverage Can Customer magazine

2/2014

mobility Keeping Society

Mobile While protecting the

cliMate

2

04 Update on eUropean MarKet The beverage can makes furTher gains in The packaging mix

06 highlight ball aT braubeviale 08 a great WeeK for

World chaMpionS Two million specially DesigneD cans

10 cUt / 4 carbon a big sTep To a small

fooTprinT 14 perManent MaterialS a new proDucT caTegory 16 pUre canSpiration five minuTes wiTh

Johanna mercier 18 Social tradeMarK

The person as a branD 20 coVer Story

SUStainable Mobility innovaTive approaches

26 the efficency pUzzle on Tour wiTh ball’s cusTomer

Technical service 31 neWS

from The green number 3 32 the Spirit of the foUnding

fatherS enacTus make The worlD a beTTer place

34 in the third diMenSion how a 3-D prinTer pushes

innovaTion

imprinT

can courier Published by Ball Packaging europe, public relations georg-von-boeselager-strasse 25 / 53117 bonn, germany. phone +49 228 50 216-0, fax +49 228 50 216-900

executive editor anneliese bertelsmeier realization dn,media, Düsseldorf; Q-haus31 creative direction langenberg, germany

Printing heider Druck gmbh, bergisch gladbach, germany Photos andré walther, christian müller, coca-cola, Dis, ems&p, enactus, fotolia, frank reinhold, getty images

illustration karl addison

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/10-15

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Dear Reader,Today’s marketplace is an ever changing environment, filled with new challenges and opportunities that require a quick and adept response if a business intends to remain competitive. new technologies, globalization, economic fluctuations and regulatory issues are but a few of the considerations that companies contend with as they move forward into 2015 and beyond. here at ball, we understand that the ability to adapt requires not only a high level of flexibility but also a heavy dose of creativity. by ensuring we are and continue to be at the forefront of innovative thinking, we have positioned ourselves to be a leader in the packaging marketplace. in this issue of the can courier, we are excited to provide readers with a glimpse into what makes ball a different kind of company and how our unique point of difference sets us apart from the competition. Take for example our 3-D prototype printer. This cutting-edge device creates new machine tooling parts and products out of plastic that replicate the functionality of their expensive metal counterparts. saving both time and money, we feel continue to invest in such revolutionary technologies to further challenge the way we do business. such investment goes beyond the world of machines and also comes by way of our people, and there is no better representative of this than our customer Technical service team. based on the cTs team’s many years of specialized experience, these experts continue to develop new ways of optimizing line efficiency and reducing the overall operating costs of our customers. keen professionalism, first-hand knowledge and a customized user experience demonstrates the true value our cTs team brings to ball’s service portfolio. although our business is firmly planted in the b2b world, we have been known to take a step out of our comfort zone and ask ourselves…is there an opportunity here with the end consumer? Through the development of dosionair.com and canspiration.com, we are pleased to have developed such consumer-facing platforms as a creative hub for the beverage can enthusiasts of the world. This edition of our can courier will introduce you to our new media expert Johanna mercier, the person we rely on to bring these stories to life. engaging, forward-thinking and inspiring, we celebrate the opportunity to engage these supporters of the can in a such unique way.a strong connection to our customers, the marketplace and ultimately the end-consumer – here at ball, we not only respond to the needs of these dynamic groups, but we anticipate them. This is what we stand for. who we are is in all we do.

Thomas haensChvice presiDenT sales, markeTing & innovaTion,ball europe gmbh

sTaying agile anD responsive in ToDay’s Dynamic business climaTe

eDiTorial

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Solid UptUrn, bUoyant conSUMer SentiMentDuring the first half of 2014, europe experienced an upturn in terms of both gross domestic product (gDp) and disposable household income. consumer confidence reached its highest levels since 2007. The upward trend also revived the labor market, with experts predicting a slight decrease in unemployment, further boosting consumer sentiment. The expectations of the european beverage industry reflect the slight improvement in the business climate, albeit one accompanied by numerous political and economic uncertainties. The ukraine crisis and the fierce conflicts raging in the middle east increased uncertainty going into the second half of the year. all the data on this page should therefore be regarded as snapshots of the current situation.

expectationS in the beVerage indUStryuK, Poland (optimistic, “outperforming”)

germany (unchanged, “in line with the market”)

France (sceptical, “underperforming”) ➜➜

➜

alSo in 2014 the beVerage can

StrengthenS itS MarKet poSitionup

daTe on

european markeT

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carbonated Soft drinKS (cSd): WeStern eUrope StableThe european market for carbonated soft drinks has stabilized at a high level. while the uk held onto its high mark, france showed an increase of 2.4 percent.

the ForeCast For 2014:western europe -0.3 percenteastern europe -1 percent

total -0.5 percent

energy drinKS: booM of the booSter beVerageSeuropean energy Drink sales rose by 6.5 percent overall, following a plus of 7.4 percent in the prior period. They outperformed all other beverage categories by some considerable distance.

the ForeCast For 2014:western europe 5.7 percenteastern europe 9 percent

total 6.5 percent

beer: big boyS loSe VolUMe, craft beerS gain groUndoverall, the volume losses – as compared to the immediate prior periods – were incurred primarily in the beer market. The main contributors were western european countries such as the uk (-0.2 percent), france (0.8 percent) and germany (-1.7 percent)

the ForeCast For 2014:

western europe +0.5 percenteastern europe -2.8 percent

total -1.6 percent

the beVerage can MaKeS fUrther gainS in the pacKaging MixThe beverage can has performed very robustly compared to other forms of packaging. The can share of total consumption in the segments beer (about 25 percent) and energy Drinks (around 66 percent) remains strong – and with a slight upward tendency.

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WelCome To The World of Cans: ball packaging europe presenTs iTs breaDTh of beverage packaging opTions anD available services aT braubeviale

at this year’s BrauBeviale, the 150 sqm Booth oF Ball PaCKaging euroPe is the ultimate Can universe. visitors to stand 111 in hall 4 will have the oPPortunity to exPlore Ball’s vast variety oF Cans, disCuss their merits with the exPerts FaCe to FaCe, and Find out more aBout Ball’s ComPrehensive serviCes that ensure eaCh Can’s Best PerFormanCe in the marKet.

aluminum or steel, small or extra-large, slim or sleek format, standard or reduced weight: The wide range of choices for filling products in cans may sometimes feel overwhelming. ball however has made it easy to locate the right expert to provide the right options for a brand’s needs. an eye-catching sales wall with video snippets from ball’s sales team will help brau visitors to find the right contact at a glance.

among the broad variety of cans on display, the fluorescent plus can with its robust yellow design is sure to be a stand out, as special ink pigments create its striking fluorescent effect. whether in a bar or night club, under uv or in disco lighting, cans with colorful fluorescent finish enhance brand visibility and attract attention. packed with energy itself, this finish is a fitting design feature for on-trade editions.

visitors seeking specialized service can pick up ball’s new customer Technical service (cTs) booklet. This take-away is a handy overview of the key services provided by the cTs team and the point of contact, long after the doors of braubeviale have closed.

11Th–13Th november 2014 nürnberg / germanyhall 4 / sTanD 111

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innovaTion

hiGhliGhTnew cans wiTh colorful fluorescenT finish aTTracT aTTenTion

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a greaT week for world ChamPions

on 9th July, with four days to go to the 2014 fifa world cup final in brazil, Daniel etchemendy’s phone rings. etchemendy is sales manager, germany west at ball packaging europe. on the other end of the line, a staff member at central purchasing, coca-cola. “would you be able – if needed – to produce a world cup winners can on short notice?” possible, yes! and then it happens – germany wins the match of matches and coca-cola orders two million 0.33 litre cans with the inscription “fifa weltmeister 2014 Das sinD wir alle!” [fifa world cup winners 2014 – ThaT’s us!] and an image of the trophy. within

tWo Million Specially deSigned canS in SeVen dayS – WaS it poSSible?

a MonUMental feat WaS reqUired jUSt one WeeK after the gerMan national

teaM’S 2014 World cUp triUMph. if they coUld do it, So coUld We!

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a record time of 24 hours, ball manufactures the cans at its fac-tory in weissenthurm, a region located in germany’s rhineland-palatinate, and ships them out. at its filling plant in Dorsten 180 kilometres away, coca-cola then fills these collector items within just 36 hours. kick-off for the retail launch had been set for 21st July – just one week after the final.

how it all haPPened To deliver this mastercoup, Daniel etchemendy had put together his own, hand-selected world cup team. christina häring and her graphic designer colleagues set about creating a world cup can with a compelling appeal. werner rehfisch from the weis-senthurm can plant played a pivotal role in ensuring that the production side was kept as smooth as possible, while holger bless, gudrun raab and Thomas equit of “supply and Demand” secured shipment to the customer. on the friday before the final match, ball’s production scheduler achim ihrlich gives the thumbs-up… if germany pulls off a win, we are ready to make these cans a reality too! sunday, 13th July, 2014, the day of the final. in the 113th minute, mario götze chests a cross from andré schürrle and volleys the ball left-footed inside the far post – goooal! germany celebrates the title, the cup, the fourth victory star on the team shirt – and in weissenthurm, the production go-ahead is given for project coca-cola and the world cup winners can. monday, 14th July: needless to say, everyone had been celebrating this amazing win by germany! coca-colas’s world cup can comes right on time. as soon as the first pallet of cans is ready in weissenthurm, it is loaded up and taken to Dorsten. production and dispatch mesh like clockwork.thursday, 17th July: The filling lines in Dorsten are set in motion, with the operatives working three shifts around the clock to meet their deadline. no need for any special pep talk – the product alone is motivation enough. Friday, 18th July: start of delivery to retail outlets, with super-markets, drinks cash-and-carries and garage shops all starting sales that very weekend. although there may be no official title given to those from coca-cola and ball who made this feat happen, their performance was definitely one of world-championship-teamwork!

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/4CuT

a BiG sTep To a small fooTprinT by 2020, ball aiMS to redUce the carbon footprint of itS beVerage canS by 25 percent. ball WaS the firSt canMaKer Who haS coMMited to SUch a Specific target.

susTainabiliTy

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Carbon/4

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The initiative goes under the name of “cut/4 carbon”. it requires efforts along the entire value chain, from raw material extraction to can production, use and end-of-life. ball’s cut/4 carbon initiative will reduce our product-related greenhouse gas emissions which also feeds straight into our customer’s own climate protection targets. by publically committing ourselves to a 25 percent-reduction target and proactively seeking an external validation of our scope 1 and scope 2 emissions, we ensure accountability and transpar-ency of our cut/4 carbon related activities. product innova-tions, more efficient operations and collaboration with our industry partners, lies at the heart of ball’s initiative.

“we are the first can maker that developed and pub-lished a product carbon footprint reduction target. once again, we position ball as a sustainability leader in the packaging industry. it demonstrates our commitment to sustainable development and aligns us very well with our customers’ own ambitious carbon footprint reduction tar-gets,” says björn kulmann, Director sustainability, ball corporation.

one proGram, TWo TraCksthe Cut/4 Carbon initiative has been geared

to a twin-track approach:

– Firstly, Ball itself has undertaken to reduce the environ-mental footprint of the most common beverage can sizes by 10 percent per region. this is to be achieved in a time-frame from 2010 to 2020. Kulmann explains: “the actions contributing here fall under Ball’s direct sphere of influence and decision-making.”reduced weight, namely the continual reduction in material input required for can production, is one example. or applying strict control on, and further optimising, the consumption of gas and electricity in all Ball plants. here there is a

T

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What iS a carbon footprint?

The carbon footprint describes the total amount of all indirect and direct greenhouse gas emissions (primarily co2) caused during the life cycle of a product – a measure of the impact on the climate arising from its raw material extraction, to production, usage and end-of-life. The term “life cycle” refers to all the stages along a product’s value chain, from cradle to grave.

permanent regime of review, promoting the application of the latest state of the art so as to cut usage and thus reduce emissions. experienced engineers are slipping into the role of energy detectives with the remit to delve deep into the various facilities and seek out any inefficient pumps, heating systems, air compressors or cooling facilities for replacement with modern equipment or a means to improve existing processes. step by step, the energy consumption of these plants is declining, and with this also the emission of greenhouse gases.

– secondly, we will also be doing everything we can together with our industry partners – the suppliers of our input materials – and also with our customers in the beverage industry, in order to bring about further improvements. together, we are working towards lowering the energy required in the manufacture of aluminum. and again as part of a multi-member network, Ball supports initiatives aligned to increase the recycling rate of all beverage cans put on the market. For example, the “every Can Counts” campaign has been launched in seven european countries so far, helping to boost the european rigid metal consumer packaging recycling rate to a respectable 73 out of every 100. engaging consumers is essential because the aluminum and steel from which beverage cans are made can be recycled an infinite number of times without degradation in quality.

The aim is to pursue both tracks in unison in order to deliver the primary cut/4 carbon target: To reduce by 2020 the carbon footprint of our beverage cans by 25 percent versus the 2010 level.

if everyone continues to pull in the same direction – björn kulmann is sure – ball will reach its 2020 product carbon footprint reduction target. cut/4 carbon does indeed repre-sent a huge step towards a smaller carbon footprint.

linKwww.ball.com/cut-4-carbon

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alMoSt all prodUctS are regarded

aS haVing a certain deterMinate

SerVice lifetiMe. hoWeVer, if they are

Made of Metal, thiS May not apply.

becaUSe MetalS are “Permanent materials.”

This new category of material is much more than mere name-finding, explains sustainability manager Johanna kle-witz from ball packaging europe: “at the core of this is the recognition that metals can only ever be used rather than used uP.” at some time or other, products manufactured from aluminum or steel do indeed reach the end of their life cycle (in product application terms), and are then taken out of circulation. however, the metal from which they are made does not vanish.

That is why the category of “permanent material” needs to be introduced as a class located between “renewables” and “non-renewables.” Taking the example of aluminium, the rea-sons for this are especially clear: The bauxite ore from which aluminium is produced is extracted from mines specifically dug for this purpose. it is a finite resource, and one day its reserves will be exhausted. but does that mean that we will also lose the materials or products manufactured from this raw material? The latest thinking on this matter has resulted in a resounding no! in contrast to other “non-renewables,” metal remains available as a starting material for all kinds of new products. The aluminium extracted from metal waste can be returned time and time again to the manufacturing process, enabling it to be reused for new output without any loss of quality.

The energy balance provides compelling proof of the validity of this claim: the recycling of beverage cans saves up to 95 percent of the energy that would otherwise be required to produce new metal from ore, with a decrease in co2 emis-

sions. engineers are keen to underline the importance of these often ignored interrelationships. This new approach to ecological material assessment was also recognised by the european parliament back in 2012. now it is proposing to introduce the new category of “permanent material.” given that industry also has a big stake in this issue, “permanent material” was a major theme at the “interpack” trade fair in Düsseldorf (germany) this year. scientists presented detailed life cycle analyses, while renowned representatives of trade and industry spoke in favor of this step towards acceptance of the “permanent material” as well. because, aside from the known advantages of metal packaging – providing the best possible protection against oxygen and light, for example – beverage cans made from aluminum or steel are indestruc-tible, stackable, fast-cooling, and can be infinitely and com-pletely recycled loss-free. not only the quantity but also the quality of the benefits available are converting more and more people to this way of thinking.

This is not mere theory. it has already been translated into proven practice throughout europe, with ball packaging itself promoting a range of recycling initiatives. The aggregate of all the outstanding properties available with permanent materials creates compelling arguments – especially for the use of beverage cans.

a new produCT CaTeGory

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susTainabiliTy

95 percent of the energy

reqUired to prodUce alUMinUM froM ore

iS SaVed by recycling alUMinUM prodUctS. the ValUe for iron iS

Slightly loWer.

(SoUrce: eMpac)

beVerage canS per hoUr recycled

globally.

9 million

of all beVerage canS Sold in eUrope Were recycled in 2011. that iS the

lateSt figUre aVailable.

73 percent

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pure CanspiraTion

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an office in bonn. the WorKplace of ball pacKaging eUrope’S Manager neW Media, johanna Mercier.

What doeS She do there? We’ll find oUt in the next fiVe MinUteS.

.So what you do all day is surf the net ...That is precisely some of the thinking that i battle with constantly – that i just spend my days surfing around on facebook and that my job is a cakewalk. This is simply wrong. a lot of strategic work goes into what ultimately appears on the screen. who is my audience? what is my message? which channel is best suited to accessing that target group and disseminating that concept and what is my timing? a lot of flexibility is needed in my role, as the new media world changes from minute to minute and there’s a constant flow of new developments and innovations that i have to keep tabs on. plus, users expect an immediate response to their suggestions, posts and comments. it’s a 24/7 job. Let’s pretend for a moment that I can’t be bothered with the internet or the social media channels. How would you persuade me that I need these things in my life?That’s not something ball or our customers encounter very often. but it does happen, of course. i like to show such detractors our photo pages on pinterest. within seconds, the many shots on view provide a unique montage of the many possibilities that a can offers. and of the myriad creative things that consumers find to do with the metal package. so far, that has always been enough to convince any internet sceptic.

Ok then. I’ll leave you to rock on. Good luck with it all, Johanna.

contact johanna.mercier@ball.com

linKSwww.dosionair.de

www.canspiration.com

“come in!”

Hi Johanna. If I’m not mistaken, that’s heavy rock coming out of your computer.

You taking a break?(Johanna laughs.) no, i am currently working on “Dirty like eddie or proper like bob,” a blog with our customer rockstar energy. The key message reads:

anyone can be a rock star – you included ...

Oh no, not me. When I play electric guitar, the cats high-tail it outta here. But I still don’t get it ...

This particular blog is all about the biggest rock concert in germany – “rock am ring” at the nürburgring

racing circuit. it goes on for four days and features a hundred bands playing on eight stages with over 80,000

people who’ve come to enjoy a long weekend of pure rock ’n’ roll. our goal with “Dirty like eddie or proper like bob”

is to encourage the can community to take on the role of a rock star and share the experience with us.

It’s all there on “canspiration.com” ...correct. i am currently working on this platform on the

web. i tend to do something on it every day. we use it to inspire customers and consumers alike:

what do consumers think of the can? how does the can complement certain environments, such as music or

sporting event? what advantages does the can offer my company, how can i use the can to optimal effect?

There is an ever-growing community developing around www.canspiration.com (and the german version:

www.dosionair.de); it’s very creative and a regular source for new ideas.

For example?recently, a group of students recommended we use our

impact bottle for wine because it looks cool and because it’s seen by younger people as “new” and “different” –

among other things. several major wine producers and bottlers found this concept very interesting. using

facebook, Twitter, youTube and pinterest, i make sure that such ideas become more widely known day by day.

five minuTes wiTh ... JOHanna MeRcIeR

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a Social tradeMarK tUrnS people into brandS and expertS into high hitterS on the internet – With benefitS accrUing to both the indiVidUalS concerned and their eMployerS. a claSSic Win-Win SitUation.

The person as a Brand

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innovaTion

The person as a Brand

authentic, objective and with a point of view – that’s how communication has to be if it is to con-vince a community. and perhaps to even become a cohesive force. most followers of social net-works appear to place their trust in people rather than institutions, therefore companies should give serious thought to supporting the trans-formation of their in-house experts into “social trademarks!”

but what is a social trademark and what does becoming one entail? The term comes from ibo evsan, son of cologne and serial founder of dot.com companies populating the digital world. his theory goes something like this: anyone who is an expert in a particular field needs to pay greater attention to his or her digital presence on social media platforms. influence and in turn success within communities increases signifi-cantly when such individuals apply a deliberate strategy to communicating their expertise on social networks and controlling the way in which they are perceived. it is precisely here on-line that the concept of evolving oneself from person to brand or “social trademark,” is realised.

it’s true that never before has it been so simple to establish and/or elevate one’s pro-file via platforms such as facebook, Twitter or google+, to write a blog – in short, to establish a significant presence on the internet. This is spe-cifically why, according to ibo evsan, much care should be taken in building your “selfie brand”: “it’s not enough to focus on just one social media platform. at the moment, no-one can say which will survive as the market develops.” he there-fore advises, at a bare minimum, the authoring of a regular blog, and a presence on facebook, Twitter and google plus.

digital preSence on Many platforMSThere is another very important reason as

well: one must satiate the algorithms of the search engines with consistent, relevant and compelling information if you want to reliably appear as a hit on the first few pages generated by someone researching your field of expertise. This requires a significant digital presence on as many platforms and in as many noteworthy com-

munities as possible. only then does a “social trademark” begin to make the desired impact.

it’s always a good start to attract as many fans and followers as possible, as critical mass is crucial within social networks. The quality of your virtual audience however is also an important factor. The key question reads: are they really important opinion leaders in your field gather-ing around and taking notice? To answer this, you first need to understand who these individuals are and then attract their attention via efforts that include online conferences or webinars, and/or with video, audio or text blogs.

benefit froM the online expoSUregiven the time expenditure required to effec-

tively implement this, companies would be well advised to allocate in-house resources to support their in-house experts in executing, as they too can positively benefit from the online exposure. ibo evsan estimates that the time commitment for a permanent, credible social media presence lies between two and four hours – per day.

This therefore leads to a new area of activity opening up for the communication departments of modern-thinking enterprises. such depart-ments should identify experts in their operating divisions, whether that be finance, hr and/or iT, who would be engaged in the program of devel-oping themselves as social trademarks, and then in turn assist them in that endeavor. with both sides pulling together, bit by bit an authentic online presence can be created.

should the program require outside assis-tance, service-providers exist today, that are keen on helping your efforts to build an online reputation as well as a community to go with it. indeed, ibo evsan himself – pioneer of the “social trademark” concept – has already founded his next company. with its launch, evsan is now offering everyone from executives, academics and scientists the complete, all-round pack-age. with a dashboard for controlling your social media activities and a flesh-and-blood computer concierge at your fingertips, you need not be an online expert to begin the process of creating your social trademark.

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cove

r sT

ory

a BriGhTeninG

fuTure formoBiliTy

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moBiliTy When engaged StaKeholderS coMe together, MoUntainS MoVe. taKe the ozone layer for exaMple. folloWing the concerted effortS of enterpriSeS, priVate initiatiVeS and goVernMentS aroUnd the World, it noW appearS that the long-feared ozone hole iS cloSing and it iS predicted to diSappear coMpletely in the coMing yearS. a hUge, global SUcceSS. noW the focUS iS tUrning toWard the SUbject of “SUStainable Mobility.” in eSSence, Society needS to Stay Mobile While caUSing the leaSt aMoUnt of daMage to the cliMate. SMart SolUtionS are therefore needed.

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it’s a fact – cities are growing. more and more people are moving there by choice to live and work and in turn, require efficient means of mobility in order to make the most of their urban environment. These individuals also need to be kept supplied with sufficient quantities of food and other material goods. The ensuing call for “sustain-able mobility” has therefore given rise to an alliance of multiple disciplines, with city planners, traffic scientists, engineers and climate researchers all working in unison.

The challenge facing them: motor vehicle transport, in its current form, is one of the main causes of climate change. while carbon dioxide emis-sions from other segments have declined since 1990, the co² from traf-fic is still on the rise – with the emerg-ing and the industrial nations alike sharing much of the responsibility. one fifth of the carbon dioxide emitted in germany, for example, is down to road traffic. This has to change. people need to remain mobile, but with a sub-stantially smaller carbon footprint. scientists in turn, have already found some smart solutions to facilitate this.

how can traffic flows in the mega-cities be made manageable? one answer comes from the automobile industry itself. it is working flat-out on the development of vehicles that will produce zero emissions on the road. opinions still differ as to whether it will be electricity stored in rechargeable batteries or hydrogen – produced by environmentally neutral means – that will eventually win the day in driving the zero-emission vehicle. however, the end of the age of the internal com-bustion engine is soon upon us.

in an interview with the uk’s guard-ian newspaper, barb samardzich, vice president of product Development at ford europe, added a further insight to the discussion on future mobility. according to her vision, the cars of the future are likely to be much more than a set of wheels capable of getting their human cargos from point a to point b; they will themselves be intel-ligent creations able to communicate with one another on a hugely sophis-ticated level. linked together, they will – according to samardzich – be able to exchange information regarding where traffic is or is not flowing and even where the nearest parking space is located. half jokingly, samardzich adds: “once we get to the stage where our own car advises us to get out and take the subway, we will know that we have reached networking perfection with our vehicle computer and mobile communications technology.”

forecasting experts from outside the automobile industry are also keen to have their say. if the smart car, i.e. the completely networked automobile is to become our traffic advisor, three alternatives to the personally owned vehicle would, in particular, need to be developed:

> Car-sharing,> loCal PuBliC transPort, > and the CyCleway

networK.

neTworkeD cars as Traffic aDvisors

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The idea of not owning a car but rather sharing mobility resources with others, i.e. only using them as and when needed, has been implemented in various guises around the world. The most advanced scheme is ‘auto- lib’’ in paris. There, several tens of thousands of people share 2,000 elec-tric cars. These are parked in dedicated recharging bays located all around the metropolis on the seine. because scheme members only pay for the kilometres they actually drive, they are spared the expense of having to pur-chase their own electric car. however, shared between many, this technology can be effectively utilised – with the city benefiting immediately from the reduc-tion in both congestion and pollution. These 2,000 vehicles offer the further advantages of being virtually silent and not emitting exhaust gases as they drive through the parisian streets.

london is regarded as the para-digm in local public transport provision. each day, the dense network of under-ground railway lines and buses conveys millions of commuters into a city in which private individuals may only use their cars if they pay the relatively high “congestion charge.” although this has only partially reduced the incidence of traffic jams in the british capital, the amount of car queuing encountered

car-sharing: fewer cars useD by more people

lonDon TransporT: minD The gap

3.5 billion people live in cities, almost half of the world’s population

more than

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throughout the year around the more popular tourist attractions has sig-nificantly decreased. because there is such a dense network of regular buses and underground trains, they are regarded by londoners as real, viable alternatives. missing a connection is never a problem because another one will always come along a few minutes later.

ho chi minh city is currently making full use of the experience and knowledge gained by the british metropolis. The biggest city in boom-ing vietnam is driving forward the expansion of its local public trans-port systems at a rapid pace. why? because vietnam’s middle class is so keen to switch from two to four wheels. The proportion of inhabitants of ho chi minh city using motorcycles currently stands at between 60 and 65 percent. so before too many move on to the more comfortable car and com-plete the city’s gridlock, the munici-pal authorities want to make the local public transport option more attrac-tive to them. whether in shanghai or Tokyo, further megacities in the far east are copying the trend towards a denser system of local public transport as a valid alternative to auto-mobility.

an amazing pedal-powered eco-logical future as part of normal city life can be witnessed in copenhagen. indeed, the Danish capital is regarded

bike access To The cenTre of copenhagen

25

by many experts as leading the world in two-wheeled mobility. between 1996 and 2004, the number of car drivers there has fallen from 42 to an aston-ishing 26 percent. meanwhile, the number of cyclists in copenhagen has risen to 36 percent, now outstripping the figure for car users.

The city planners have achieved this through a courageous vision enabling them to effectively anticipate copenhagen’s growth and to forge their traffic planning concept accord-ingly. Traffic planners did a great job in arranging all the needed roads, bicycle paths and railways. like the five fingers of a hand, the major traf-fic flows are led out of the city centre. The system ensures that congestion is effectively avoided, while the city con-tinues to grow in line with a structured plan. a study carried out by the world bank has highlighted how the copen-hagen model is now being imitated, e.g. in singapore, a city state in which problems related to a lack of space are a fact of everyday life.

Despite all these good and encour-aging examples, we cannot rely exclu-sively on public authorities, politicians and governments to solve the climate problems caused by mobility. con-sumers and companies also have to get involved in ensuring that the target improvements in climate protection are achieved. ball too is doing its bit with a significant contribution. in our Dutch factory at oss, particularly large trucks known as gigaliners have taken the place of the standard transporta-tion vehicles previously used to ship out our cans. They are able to carry 56 percent more cans than conventional

trucks. each year the deployment of gigaliners means a saving of around 30 percent in diesel fuel consumption.

last but not least there is the small business owner who has put into practice plenty of his own for-ward-thinking ideas. such initiatives come into being every day, in every city and in every country around the world – often with little to no cost to implement but with large gains in the end. what is needed? sometimes it’s simply the will and willingness to change one’s habits… just a little. The american dry-cleaning company my fresh shirt is a particularly clever, everyday example. They pick up the dirty laundry from their client’s homes and deliver them back when cleaned. others do this as well. at my fresh shirt however, clients who choose delivery slots that coincide with those of their neighbors receive eco-points as a reward which can be used towards special discounts and promo-tions. The company, in turn, minimizes their carbon footprint by reducing the amount of time their trucks spend on the road. it’s a win-win situation for everyone. The clients receive their shirts in good time and the city is spared the additional traffic. everyone is happy, and it has all been achieved without any intervention by the author-ities or the government.

> Cities Cover only 3 PerCent oF our earth, But use 80 PerCent oF all the resourCes worldwide

> Cities aCCount For 55 to 73 PerCent oF the gross domestiC ProduCt oF a Country

> there are almost 30 megaCities with more than 10 million inhaBitants and 50 with more than 5 million inhaBitants

ball’s gigaliner saves 30 percenT in Diesel fuel

26

three engineerS, t

hree dayS,

one filling plant:

We tagged along W

ith

cUStoMer technical SerVice –

ctS – on an oee aUdit

27

can-worlD

three engineerS, t

hree dayS,

one filling plant:

We tagged along W

ith

cUStoMer technical SerVice –

ctS – on an oee aUdit

The

efficiency

Puzzle

28

It all begins with a visitor’s pass form. It’s 6.30 a.m.

at the reception desk of the contract packager’s prem-ises in the netherlands, helmut Doetsch, maril kamp and wim sedee find that they were expected. while their names are being registered, the three members from ball’s customer Technical service (cTs) contemplate the task ahead of them during the next three days. They will be sub-jecting an advanced filling plant in europe to a meticulous oee audit. oee stands for “overall equipment effectiveness”. at the end, there will be a highly detailed report containing many quite extensive recommendations for improvement and a re-audit scheduled within the following six months. but one thing at a time ...

with a mixture of professional respect and a touch of scepticism, the three are welcomed to the facility. after all, everyone here knows exactly what their job is – without out-siders coming in and telling them what to do. “we make it clear right from the start that we are not there as time and motion guys, and that we don’t automatically have all the answers. our aim, we explain, is to help operatives working within the plant and thereby assist the packaging company to operate a specific line more effectively,” says maril kamp. each member of the ball cTs team has at least ten years of professional experience to go with their eminently sound engineering qualifications.

during the initial offer process leading up to this audit, the client’s financial controller was happy to acknowledge the exceptional competencies of such a team, but still felt com-pelled to ask that “million dollar question”: “what good will an oee audit do us? why should we pay good money for your people to come here? no matter how able they are ...“

But helmut doetsch was ready with his response: “we’re pretty sure that we’ll be able to increase your plant efficiency and reduce your operating costs.” To back up his words, Doetsch pinned a chart to the wall illustrating a model calculation. assuming running a filling line costs € 1,400 per hour. it operates 6,000 hours per year, making € 8.4 million in operating costs. “if we increase your efficiency by one per-cent, that will save you an additional € 84,000 – each and every year and don’t forget the possibility of one percent addi-tional filled cans!”

an oee audit by Ball Cts typically finds the areas for a filling line’s improvement by 5 to 10 percent. That’s an empiri-cal value from the last two decades, with variations depend-ing on type, application and the age of the packaging plant, together with a range of other external factors. The cost of having the three experts of the audit team on site for three days, a comprehensive final report, and a re-audit within three and six months, is pretty low by comparison. Doetsch explains: “The below-the-line benefits we provide are usu-ally enough to persuade even the keenest number-cruncher.

nevertheless, we have to fight for every order.” ball regards these oee audits as a special kind of service – one that no other company offers in this form.

But back to the dutch assignment we are following today. by now, Doetsch, sedee and kamp have spread out around the plant to inspect each process in the greatest of detail. a special computer program for oee audits, developed in-house by ball, helps to precisely determine the plant’s per-formance. wim sedee is a cTs engineer with over 30 years of experience: “unlike others, we look at even the smallest interruption in the filling process. even these supposedly short standstills add up over the course of the day, reducing the efficiency of the line.”

one particularly important aspect of the approach adopted by the cTs specialists is their insistence on speak-ing to everyone employed in the plant being visited. Time and time again they have operatives explain all the processes, particularly those that they don’t understand. it’s a real puz-zle-solving undertaking, with the cTs team having to grad-ually assemble the bigger picture only then can they offer improvement recommendations specifically aligned to this company and this filling line.

it is also important to strike the right tone when compil-ing the final reports, says helmut Doetsch. “The last thing we want to do is show the site team in a bad light. our input is exclusively designed to accurately show the team where and how they can become even better.”

over the last twelve months, the cTs team has visited around 400 different sites operated by ball customers, and has written over 1,200 reports – the oee audits were one major part of that. expressed in euro, the annual savings made by ball customers as a result of these activities have been in the millions.

MaRcO VOSSen, DIS

“the oee aUdit by ball’S ctS teaM haS exceeded My expectationS and helped US a lot in terMS of iMproVing the lineS and

to increaSe oUr efficiency”

29

liSt of SerViceS in final SerVice portfolio: CommuniCation FoCus

serviCe serviCe serviCe Class Code name

general support g1 regular visit training t1 seaming specialist t2 Can school line equipment service e1 seam control and adjustment e2 seamer start up assistance audit a1 Complete filling line a2 oee based audit a3 Filled goods supply chain Project services P1 Filling line Performance improvement laboratory analysis l1 quick test l2 test packs l3 rP evaluation l4 water quality l5 Filling of cans l6 detailed root cause analysis

We are SUre that We Will be able to increaSe yoUr plant efficiency and redUce yoUr operating coStS

our serviCe

30

in simple terms, if you would: what below-the-line benefit does an oee audit bring to a beverage producer or a contract packager?That always depends on a great many factors: are we dealing with a branded goods manufacturer that rarely has to convert its filling line? or with a contact filler at which such things may occur several times a day. and, of course, what is being packaged will also make a difference. if, for example, a product has to be pasteurised in the can, there are naturally additional production processes that enter the equation. our analyses reveal that an oee audit will usually find the areas of improvement by 5 to 10 percent. sometimes even more.

What kind of expertise does Ball cTS have that makes such improvements possible?our people are well trained and offer at least ten years of practical experience. with our “champion” system, we ensure that we have in our midst specialists for every individual process stage encountered in a filling plant. each champion is required to ensure that he or she is consistently aware of what is happening in his or her particular field. That then guarantees that we always have a real expert at hand for each segment. additionally, each year we see a great many different filling systems operated by our customers, so we tend to be able to quickly identify the potential for improvement.

Model calculations are usually enough to persuade accoun-tants as to the need for an Oee audit. But how do you win over the plant operatives?we never talk down to people. our approach is that of specialists among equals. local personnel realise very quickly that ball cTs is a pretty competent outfit. if we can then make a credible case for collaboration in the search for improvement, we usually get the support of just about everyone working in the filling plant.

championing a TacTful sTyle

Three quesTions for helMUt doetSch

of ctS – ball’S cUStoMer

technical SerVice

oVer

all

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ipM

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effe

ctiV

eneS

S (o

ee) –

Wh

at d

oeS

it M

ean

?

The efficiency of a machine pool depends on the operating time, the speed and the production quality of the facilities concerned. all three parameters are thoroughly investigated as part of an oee audit. oee stands for “overall equipment effectiveness”. ball’s customer Technical service (cTs) sends out teams of three to four engineers who will then, as a rule, spend three days performing an oee audit. unlike other service-providers, ball’s cTs specialists scrutinize even the supposedly shortest of downtimes. included in the service are a detailed final report and a re-audit after three to six months.

cTs central and eastern europevladimir ZugiccTs managerball packaging europe belgrade ltd.+381 11 3770 635vladimir.Zugic@ball.com

ContaCt cTs western europe

stephen clarkecTs manager

ball Trading uk ltd.+44 1244 68 4552

stephen.clarke@ball.com

31

ball corporaTion: the green numBer 3newsweek, in partnership with corporate knights capital and leading sustainability experts, ranked ball corporation (nyse: bll) third among the 500 largest u.s. com-panies on overall environmental performance. one of the world’s most recognised assessments of corporate environmental impact, the newsweek green rankings evaluate the 500 largest publicly-traded companies in the united states by market capitalisation and score them based on performance on eight key performance indicators, including: energy productivity, greenhouse gas emissions, water and waste; reputation; sustainability pay link and board committee; and third party verification of environmental metrics. ball recently released its 2014 sustainability report, which details its 2012–2013 envi-ronmental performance, as well as its sustainability goals for 2014, 2015 and beyond. for more information, visit www.ball.com/sustainability

Ball announced the expansion of its beverage can manufacturing plant in oss, netherlands. The company will build an additional production line for 50-centiliter aluminum cans at the existing plant location. it will start in may 2015. “in the benelux countries, more and more breweries are choos-ing cans for their beer packaging,” said colin gillis, president, ball packag-ing europe. “The oss plant is the only beverage can manufacturing facility in the netherlands, and this expansion will strengthen its position as a logisti-cal hub for our business in the benelux area and throughout europe, the middle east and north africa.” ball, already a major employer in oss, will bring additional jobs to the region as a result of the expansion. The company also will continue to invest in training and educa-tion for its employees and in support of community projects.

oss Can ProduCtion

1953 foundation of steel can factory by Thomassen & Drijver

1971 implementation of first two-piece beverage can line in europe

1997 installation of first aluminum line

2005 switch to aluminum only production

2008 production of the 25th billion can2012 first run of 20-centiliter and

33-centiliter aluminum sleek cans2013 60th anniversary of only Dutch

beverage can plant2014 start of expansion project to build

third production line and new warehouse

neWcan proDucTion line in oss

news

german Beverage manuFaCturing Plants earn iso 50001 CertiFiCationBall’s german beverage manufac-turing plants achieved a major mile-stone in 2014, thanks to a new inte-grated management system (ims). certifications received for quality management (iso 9001); environmen-tal management (iso 14001); health and safety (ohsas 18001); and food safety (fssc 22000) added up to a new standard: iso certification 50001.“since our german sites obtained iso 50001, we know the introduction of ims was successful,” says siva lakshmanan, energy manager at ball packaging europe. “This, in turn, facilitates communication about the management of our energy resourc-es and elevates its transparency. The other european plants are in the preparation process for the iso 50001 certification.”energy management relies on measuring the energy flows

in a company, such as energy sources, energy use, energy consumers, and assessments of energy efficiency and energy consumption in all european facilities and processes. The data recorded provides a founda-tion for ball’s energy managers like siv-asubramanian lakshmanan and Jens gerbert to implement technical mea-sures for improving energy efficiency. They also look for strategic and organ-isational approaches to help improve energy-related performance.in cooperation with the plant managers, the teams agreed on tangible targets and introduced action plans to further reduce our carbon footprint. according to official estimates, a stan-dard such as iso 50001 could influence up to 60 percent of the world’s energy demand and help introduce new ener-gy-efficient technologies.

32

their aiM: to MaKe the World a better place With local actionS that are SMall bUt effectiVe. inVolVed in the MoVeMent are More

than 62,000 StUdentS at 1,600 UniVerSitieS and More than 440 coMpanieS WorldWide. one of theSe iS ball pacKaging eUrope.

anyone wishing to decipher the “enactus” code – the secret of its suc-cess – merely has to be present at one of its annual competitions, where dozens of high-calibre company rep-resentatives have a meeting of the minds with several hundred students. nowhere else is the spirit of enactus so apparent, nor its components so immediate: en (entrepreneurship), acT (action) and us – we the people, committed to the movement’s ideals.

This unique and steadily growing network of students, alumni, universi-ties and companies was established in 1975 under the name “sife” – “stu-dents in free enterprises” – in the usa. The idea was as simple as it was conta-gious: to get young undergraduates to apply their freshly acquired skills and knowledge by starting up something small but effective while still pursuing their studies – for example, a social ini-tiative or a solution to a local problem.

in the ensuing years, this notion of taking teachings from the auditorium out into the world in order to acquire practical experience crossed frontiers into new countries and even new con-tinents. it was taken up by students, professors and corporate executives in poland in 1996, thereafter reaching the uk in 2001, france in 2002 and ger-many in 2003. The number of national organisations established around the world now stands at 37.

the pitch chorUSwith the initiative having been

renamed “enactus” in 2005, the simple idea of “doing good” was given a neces-sary shot in the arm with the addition of a competitive edge. each year, teams of students are required to present their projects in the best possible light to a jury of experienced executives. The winners from each region then qualify for a national competition. and then the best in each country goes on to the world final, which this year is taking place in beijing. by striving to prop-erly present themselves and pitch their projects, the students also get some-thing back: They learn how to convey their ideas and their commitment so as to convince and even excite adept assessors – in this case, an experi-enced and critical jury.

The formats adopted by the teams range across the full spectrum of pos-sibilities. some opt for a fully choreo-graphed approach while others go down the full-on multi-media route. some teams have even sung their way through their pitch. however, if the project itself fails to persuade, such endeavors will invariably be in vain.

ball packaging supports enactus both as an ideal and as a cause worthy of financial backing. The money we give as a sponsor is, of course, important. at the same time, however, we also assign ball employees to give their

the sPirit of The founDing faThers

services as business advisers to the student teams – in germany, for exam-ple, for the enactus members at the university of wuppertal. both the stu-dents and ball benefit from this con-tact, as many a high potential students from the enactus network choose ball for their first step on the career ladder once their studies have been success-fully completed.

www.enactus.com

33

... anD presenTeD Their proJecTs wiTh

a loT of fun anD creaTiviTy.

german compeTiTion

2014: 20 Teams meT aT The

universiTy of mannheim.

winning spiriT unTil The lasT minuTe.

They useD The opporTuniTy To

neTwork ...

34

noW prototypeS of canS and Special Machine partS can be

Made in alMoSt no tiMe at all. ball haS a 3-d printer.

innovaTion

it buzzes and whirrs. a nozzle draws an even, thick white line on the tablet – rather like an artist painting in oils. During the next cycle the first operation is precisely copied. and then another repeat. gradually, in steps of a quarter of a millimetre, the printer head makes its way, layer by layer, through the material. anyone watch-ing for the first time could easily find the minutes flying by. “This part lasts about an hour,” says markus Dettlaff, which gives plenty of time to join the product Development engineer in his office.

from there, Dettlaff controls the 3-D printer with a few clicks of his mouse. for almost four years now, the device in the form of an oversized microwave has been supporting the efforts of the engineers working in the innovation Department. During this time Dettlaff and his colleague udo Joebges have developed a special appreciation for the printer by making “him” a team member with the name “hans-peter” – inspired by the hp logo on the printer’s surface front.

encounTer in The third

dimension

“have you fed hans-peter?” This has become a popular question ban-tered around by Dettlaff and Joebges. and so has the 3-D printer itself, as it helps the engineers save both time and money. “Take this gripper arm for example: before hans-peter entered the team, we would have had to send out this gripper arm as a design draw-ing to a specialist firm.” from this, they would have made a metal proto-type for about €150, for delivery within

35

three weeks. The part would then have been fitted to the filling machine on a “trial and error” basis. if it didn’t work the first time, then it would have to be sent back to the same firm for modi-fication – another three weeks and more on the bill.

“with hans-peter’s help, we are able to greatly shorten our develop-ment loops,” Dettlaff says. within the 3-D printer, the requisite machine parts are molded from hard white plastic at temperatures around 100 degrees celsius. Then it’s just a matter of trying them out, improvements where it is required and then reprinting. each part costs €5 instead of €150 and is ready within a couple of hours.

no wonder that more and more tasks at ball have been entrusted to the cheaper and faster 3-D printing option in recent years. whether it be prototypes of completely new can for-mats, components for the next ball innovation, a gear for the conveyor section of a certain machine, or tools enabling special parts for production

to perfectly stack one on top of the other: the printer has so far done each job to perfection. only once in four years has a technician been called to repair the machine.

it beeps. The gripper arm is fin-ished. while Dettlaff removes his assembly part from the printer, hans-peter is already receiving the next set of caD data from the network. “with this, we are able to modify parts directly from the customer’s plant, and even have the re-modeled parts sent to us there if it’s urgent,” says Dettlaff. in the meantime, his colleague has loaded the stock material for the next print: a drum which is wound with a thin strip of plastic.

and off hans-peter goes again. first, the printing head is aligned with laser-controlled accuracy. Then more buzzing and whirring. a thick white line appears on the tablet. This time, hans-peter is going to work the night shift. The remaining time on the dis-play screen shows eight hours and 25 minutes.

The 3-D prinTer looks like a

big microwave. ball’s engineer

uDo Joebges Designs via

compuTer anD The machine prinTs ouT

whaT’s neeDeD.

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