SUMMER TRAINNING REPORT ONAWARENESS SCHEME AND SALES PROMOTATION

SUMMER TRAINNING REPORT ON‘’AWARENESS SCHEME AND SALES PROMOTATION’’

SUBMITTED BY GUIDED BY KAUSHAL V. HIRPARA MR.ASHISH KANJARIAMBA 3rd SEM Assistant professor

  

ACADEMIC YEAR

2010-2012 

SUBMITTED TOK.N.V. INSTITUTE OF BUSINESS MANAGEMENT

RAJKOT 

AFFILIATED TOGUJARAT TECHNOLOGICAL UNIVERSITY

AHMEDABAD

HISTORY OF THE COMPANY

In 1976 Bhikhubhai, chandubhai, and kanubhai virani supplying wafers and namkeen of local brands to the patrons of Astron cinema, Rajkot. Due to short supply of the product they decided to make their own product line.

In 1982 company establish semi-automatic plan near vad-vajdi, kalwad road, Rajkot .

Capacity of production at beginning 200kg per hour and current capacity is 1000-1200kg per hour.

Plant cover 85000sq.m. area in the outskirts of the Rajkot city.

VISION OF COMPANY

The vision of the company is that they make at least one product for every occasion is a clear – cut vision of Balaji Group. This vision meets the buying capacity of an average Indian and it also reflects the motto to the provide best Quality product line.

PRODUCT LIST1. POTATO SALTED WAFERS

2. MASALA POTATO WAFERS

3. TOMATO MASTI

4. CHAT CHASKA

5. CREM ONION

6. MASALA DHOOM

7. BANANA MARI WAFERS

8. BANANA MASALA WAFERS

9. FARALI CHEVDO

10. RAJVADI CHEVDO

11. RATLAMI SEV

12. SING BHUJIYA

13. SING BHUJIYA NIMBU

14. MUNG DAL

15. CHANA DAL

16. MASALA SING

17. THIKA MITHA MIX

18. KHATTA MITHA MIX

19. GATHIYA

20. CHATAKA PATAKA CHINSE

21. MASALA MASTI

22. TANGI TOMATO

23. WHEELOS

24. MASALA KHAKHARA

25. METHI KHAKHARA

26. PLAIN KHAKHARA

27. JEERA KHAKHARA

28. ALU SEV

29. VATANA

THE COMPETITORS OF BALAJI KurkureLaysLeharUncle chipsAtopOrevaShrijiSuraj Krutika Jalaram

DEPARTMENT OF COMPANY

PRODUCTION DEPARTMENT

MARKETING DEPARTMEN

HUMANRESOURCE DEPARTMENT

Production Department

Production planning & control

Production capacity

Packing department

Marketing Department

Channel of distribution

Manufacture>Distributor>Dealer>Retailer>consumer

Marketing mix

Product Price Place Promotion

Human Resource Department

Recruitment and selection

Human resource information system

Wage and salary administration

Training and development

Employee benefits and services

SWOT ANALYSIS

S – Strength

W- Weakness

O- Opportunity

T- Threats

STATEMENT OF THE PROBLEM

To find out consumer and shopkeeper awareness and sales promotion of balaji’s khakhara and product development and to know about share of balaji’s khakhra.

OBJECTIVES OF RESEARCH

 To extend knowledge

To know market share of product

To know consumer and storekeeper aware or about balaji’s khakhra.

Conclusion is derived by oneself (Decision Maker)Sample size is only 60 stores and 100 consumer, which may not represent the overall population.Sampling technique used is Random stratified convenient sampling; it may result in personal bias.

Lacks of advanced scientific techniques for analysis and interpretation.Even the respondents may give biased answers.

Results derived for Rajkot city only.Resource and cost constraints

Others

Conclusion is derived by oneself (Decision Maker)Sample size is only 60 stores and 100 consumer, which may not represent the overall population.Sampling technique used is Random stratified convenient sampling; it may result in personal bias.

Lacks of advanced scientific techniques for analysis and interpretation.Even the respondents may give biased answers.

Results derived for Rajkot city only.Resource and cost constraints

Others

LIMITATION OF THE STUDY

Conclusion is derived by oneself (Decision Maker)

Sample size is only 60 stores and 100 consumer, which may not represent the overall population.

Time limit

Result derived for Rajkot city only.

  

SCOPE OF THE STUDY

Awareness of product consumer as well as storekeeper

Brand preference of Balaji Wafers Pvt Ltd

Consumer Buying behavior

Product development

To launch more healthy product 

REVIEW OF LITERATURE

•A title “Business Research Methodology” written by J.K. Sachdeva, published by Himalaya publishing house in the year 2008, 1st edition.

•A title “Business Research methods” written by ALAN BRYMAN AND EMMA BELL. Published by Oxford University in the year 2003 1st edition.

•A title “Research methodology, methods and techniques,” written by C. R Kothari published by new age international publisher in the year 2007 2nd edition.

•A title “Marketing Management” written by ARUN KUMAR and N.MEENAKSHI published by vikash publishing house private limited in the year 2010 5th edition.

Sample design

Sample size of consumer:- 100 [Racecos ground]

Sample size of storekeeper:- 60 [15 Different area of Rajkot city]

SOURCE OF DATA

Primary DataSurvey of 2010-11Observation

  Secondary DataPrevious survey of 2009-10Websites

ANALYSIS

ANDINTERPRETATION

COMPARISION BETWEEN ORDERS OF 2009-10 TO 2010-11

2009-2010 2010-2011

Orders 100 169

1030507090

110130150170

100

169

Orders

Storekeeper Awareness Ratio

Awareness

70

30

2010-2011

awareNot aware

MARKET SHARE OF BALAJI’S KHAKHARA WITH OTHER COMPETITIORS IN 2010-11

40%

30%

20%

10%

market share

shreejisurajbalajiother

FINDINGS

65% consumer aware and 35% not aware of balaji’s khakhra.

70% storekeeper aware and remaining are not aware about balaji’s khakhra.

69% sales increase in the 2010 compare to 2009.

Market share of the Balaji’s khakhra is 20%, 30% share is suraj khakhra and share of sheerji is 40% and remaining part is other

Suggestion

Company should provide better service to the storekeeper for more sales

Balaji wafers should produce health related food products because of future demand and people becoming more health conscious.

Company should gives replacement guarantee for sales increase.

Market share of the product is not good so gives more advertisement.

RESEARCH CONCLUSION

Conclusion of the research is that awareness of product , sales and market share of the product compare to previous year. But compare to competitors market share is not good.

BIBLIOGRAPHY

BOOKSAshwathappa, “Personnel Management”, 3rd edition. Philip Kotler, “Marketing Management”, 11 th edition, Pearson education Asia Publication.Walker, Boyed, Mullins, Larrenche, “Marketing Strategy”, 4 th edition, Tata McGraw hill publications.Thompson and Stickland, “Strategic Management” 13 th edition, Tata McGraw-Hill publications.

 DOCUMENTS, RECORDS & STATEMENT OF BALAJI WAFERwww.balajiwafers.comwww.indianfoodindustry.netwww.solidindian.com

 

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