bad algorithem - gilad sasson - affilicon fall 2008
TRANSCRIPT
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Bad AlgorithmGilad Sasson
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Who’s on the Internet
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US? Non Us?
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Search
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Who’s Important?
Via readwriteweb.com
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What are they looking for?
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How is this related to the Algorithm?
• SE Compete• Site Owners
Compete• ~45-50% of Searches are NEW• Non English – Higher Radars• Manual “Control” Over competitive
KW
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Bad Algo, Let the kids help… YES, Manually
VitalVitalUsefulUsefulRelevantRelevantNot Not Relevant Relevant Off-topicOff-topic""Google Quality Google Quality Raters Guideline”Raters Guideline”
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• Low Q Links (Yahoo, Baidu. Live)• Neighborhood links (Russia)• Density
And for the REAL SE?• On Page• Links• Technical• Latent Semantic• More “Links” (SMO, Universal, Blogs, Behavioral)
So, Can we beat it?
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Multilingual Focus
• Encoding• Translate/Localize• Duplicontent• File Names• Geo Targeting• Local Links
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Questions
?
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Thanks + Contacts + SourcesGilad Sasson, [email protected] Worldwide Search Top 10, Internet Stat, Comscore
2007 Top Searches: Google, Yahoo!, Live, AOL
http://english2american.com/
Global Report 2007