back to the future kopaonik, 02.05.2015 branimir brkljač
TRANSCRIPT
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- BACK TO THE FUTURE Kopaonik, 02.05.2015 Branimir Brklja
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- IVEO PRVI MAJ
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- Monday, May 11, 1925. Houston, Texas
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- CHANGE
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- MAKE PEOPLE WANT PRODUCTS
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- CONSUMER
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- Advertising is based on happiness. We make the lie, we invent want. Don Draper We make the lie, we invent want. Don Draper
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- Earnest Elmo Calkins
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- Ovde ide tekst UJETE LI?
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- Measure Measure Measure Measure Measure AMR SHR 4+ CPP TRP 18-49 PUT power ratio F/M CSOV break-drop
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- NOVA TEHNOLOGIJA
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- 1990. - 1 billion connected places 2010. - 5 billion connected people 2020. - 20 billion connected devices
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- Ne ujem dobro...
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- PERSONAL = PRIVATE
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- Ovde ide tekst Breaking News
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- PRIVATE = PUBLIC
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- Ovde ide tekst Before - After
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- REAL WORLD = VIRTUAL WORLD
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- Gledam i ne vidim
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- Screenage Generacija
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- VIRTUAL WORLD = REAL WORLD
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- MY BEST FRIEND
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- CHANGE
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- Ovde ide tekst Audience of One
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- Channel ME
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- I AM DISTRIBUTION
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- I AM CONTENT
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- PROSUMER
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- What did really CHANGE?
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- NOVO STANJE ISTO STANJE
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- MAKE PEOPLE WANT PRODUCTS
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- MAKE PRODUCTS PEOPLE WANT
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- NOVO STANJE STARO S*ANJE
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- Marije Vogelzang Eating Designer
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- Marije Vogelzang
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- EAT LOVE Budapest
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- Q & A About FUTURE
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- Ad Agencies ?
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- DISAPPEARING
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- Traditional Media ?
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- Radio & Television DEAD MEN WALKING
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- Print RE-INVENTING
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- Brands ?
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- NEW MEDIA COMPANIES
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- When you own the media instead renting it! CONTENT MARKETING
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- TURN Fans, Friends & Followers into Paying Customers
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- PRODUCT = CONTENT = PRODUCT
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- MEDIA = TRUST
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- BRAND = STORY
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- MARKETS = CONVERSATIONS
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- MARKETING = STORYTELLING
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- DATABASE = COMMUNITY
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- SEGMENTATION = BEHAVIOUR
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- SOCIAL NETWORKS = PERSONAL NETWORKS
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- BUSINESS = COMMUNICATION
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- Relevant Message establishes Relationship Right Content triggers Emotions Proper Context helps get positive Experience
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- OLD MODEL ATTENTION INTEREST PURCHASE
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- NEW MODEL ATTENTION INTEREST ENGAGEMENT
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- Buyer Personas Buyer Journeys CONTENT PLANNING
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- CXM WTF
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- CUSTOMER EXPERIENCE MANAGEMENT ATL + BTL + CRM + CS + UX In One Word
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- I NA KRAJU...
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- AUTORI
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