baby boomers in cyberspace liz ward may 2009 v3
DESCRIPTION
Baby Boomers in CyberspaceTRANSCRIPT
boomers in cyberspace
Slide 2Intelligent tourism distribution
www.atdw.com.au
Slide 3Intelligent tourism distribution
Web 3.0
Slide 4Intelligent tourism distribution
Slide 5Intelligent tourism distribution
www.atdw.com.au
Slide 6Intelligent tourism distribution
www.atdw.com.au
Slide 7Intelligent tourism distribution
www.atdw.com.au
Source: http://www.pewinternet.org
Slide 8Intelligent tourism distribution
www.atdw.com.au
Source: http://www.pewinternet.org
Percentage of Americans Online by Age – 2005 to 2008
Slide 9Intelligent tourism distribution
www.atdw.com.au
74% of boomers online
52% online every day
35% online several times per day
74% of boomers online
52% online every day
35% online several times per day
online boomers
90% use email
90% use search engines
70% purchase online
90% use email
90% use search engines
70% purchase online
Slide 10
Intelligent tourism distribution
www.atdw.com.au
49% watch videos online eg. YouTube
20% use social networks eg. facebook, linked-in
49% watch videos online eg. YouTube
20% use social networks eg. facebook, linked-in
online boomers
27% read blogs
30% rate a product
69% make travel reservations
27% read blogs
30% rate a product
69% make travel reservations
Slide 11
Intelligent tourism distribution
www.atdw.com.au
Search engine optimisation
Participate in social networks
Have a linking strategy
Have an online distribution strategy including
Participate in ATDW and Tourism Exchange Australia
help boomers find your product
Slide 12
Intelligent tourism distribution
www.atdw.com.au
Search engine optimisation
Participate in social networks
Have a linking strategy
Have an online distribution strategy including
Participate in ATDW and Tourism Exchange Australia
help boomers find your product
Slide 13
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 14
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 15
Intelligent tourism distribution
www.atdw.com.au
Search engine optimisation
Participate in social networks
Have a linking strategy
Have an online distribution strategy including
Participate in ATDW and Tourism Exchange Australia
help boomers find your product
Slide 16
Intelligent tourism distribution
www.atdw.com.au
Search engine optimisation
Participate in social networks
Have a linking strategy
Have an online distribution strategy including
Participate in ATDW and Tourism Exchange Australia
help boomers find your product
Slide 17
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 18
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 19
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
Slide 20
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 21
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
Slide 22
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 23
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
Slide 24
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 25
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
Slide 26
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 27
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 28
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
Slide 29
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 30
Intelligent tourism distribution
www.atdw.com.au
Web site:
Models in images
Factual information
Current information
High quality images
help boomers identify with your product
Video
Reviews
Slide 31
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 32
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
Slide 33
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 34
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
Slide 35
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 36
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
Slide 37
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 38
Intelligent tourism distribution
www.atdw.com.au
Insert Video Here – Video on tutorial for Web 2.0
Slide 39
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
Slide 40
Intelligent tourism distribution
www.atdw.com.au
Slide 41
Intelligent tourism distribution
www.atdw.com.au
web 2.0 e-kit tutorial
Slide 42
Intelligent tourism distribution
www.atdw.com.au
Pricing information
Contact information
Availability
Online booking
Online distribution
Excellent service
help boomers book your product
Slide 43
Intelligent tourism distribution
www.atdw.com.au
web 2.0 e-kit tutorial
Web 2.0 video
9 minutes 50 seconds
get e-kitted up
Slide 44
Intelligent tourism distribution
Very easy to understand tutorials for industry on web strategy and online marketing
Extremely popular already (80,000+ downloads) Topics include
Planning for a new website Finding a good web professional Target market 101 Blogging Google tools The internet, web 2.0 and the tourism industry
www.atdw.com.au/tourism_e_kit.asp
www.atdw.com.au
Slide 45
Intelligent tourism distribution
www.atdw.com.au
Finding your product
think strategically
Slide 46
Intelligent tourism distribution
www.atdw.com.au
Finding your product
Connecting with your product
think strategically
Slide 47
Intelligent tourism distribution
www.atdw.com.au
Finding your product
Connecting with your product
Purchasing your product
think strategically
Slide 48
Intelligent tourism distribution
www.atdw.com.au
Finding your product
Connecting with your product
Purchasing your product
Get e-educated
think strategically
Slide 49
Intelligent tourism distribution
www.atdw.com.au
Finding your product
Connecting with your product
Purchasing your product
Get e-educated
Get online
think strategically
more information
Slide 50
Intelligent tourism distribution
Liz Ward, CEO, ATDW
+61 7 3112 1761
www.atdw.com.au
www.atdw.com.au