babel talk facebook myths
TRANSCRIPT
Facebook MythsPeter Podolinský, ROI Hunter
Myth 1Facebook is not a performance channel
Conversion Attribution – Prospecting
Source: ROI Hunter internal data
Conversion Attribution – Transactions
Source: ROI Hunter internal data
Conversion Attribution - Revenues
Source: ROI Hunter internal data
Myth 2Facebook advertising is for free
Source: http://investor.fb.com/
Myth 3Facebook fans influencebusiness results
Source: ROI Hunter internal data
Myth 4Tab apps influence business results
Myth 5Mobile ads don’t influence performance
Source: ROI Hunter internal data
Myth 6Young people are leaving Facebook
Summary – 6 Facebook myths busted today•Myth 1: Facebook is not a performance channel•Myth 2: Facebook advertising is for free•Myth 3: Facebook fans influence business results•Myth 4: Tab apps influence business results•Myth 5: Mobile ads don’t influence performance•Myth 6: Young people are leaving Facebook