3 biggest myths about facebook contests
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presented by Chris Bird of BulbstormTRANSCRIPT
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Biggest Myths About
Facebook Contests3Facebook Contest 101
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Who is Chris Bird and why is he talking to us?
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Chris Bird
VP of Client Solutions
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why run a contest?
3 myths
i get it – now what?
O V E R V I E W
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increase fan count
increase engagement
data capture
crowdsource ideas
W H Y C O N T E S T S ?
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W H Y C O N T E S T S ?
your customers are already there!
leverage native functions
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“Like”
Share
Buy
Ambassador
a “Like” is the first step to a fan!
I N C R E A S E F A N C O U N T
difficult to market to people unless they’ve already “Liked” your page
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Getting a “Like” is not enough“the higher the engagement with you…the more likely it is that your page will be picked up by the Facebook algorithm and make it into the news feed.”
SocialMediaExaminer.com on August 2, 2010
Engagement directly linked to financial success (ENGAGEMENTdb.com)+18% vs. -6% growth
I N C R E A S E E N G A G E M E N T
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D A T A C A P T U R E
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Your fans have ideas – listen to them!
C R O W D S O U R C I N G
Intel gathered more than 5,000 unique ideas for “the phone of tomorrow”
VitaminWater gathered “thousands” of new flavor ideas and took the flavor Connect to market
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myths3
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YOU NEED A HUGE GRAND PRIZE1
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make it relevant: if you’re holding a recipe contest, make the grand prize relative to cooking!
YOU NEED A HUGE GRAND PRIZE1
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make it worth their while: the more hoops they have to jump through, the bigger the prize should be.
YOU NEED A HUGE GRAND PRIZE1
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remember your audience: think about what THEY want
YOU NEED A HUGE GRAND PRIZE1
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everyone wins: avoid the “lottery syndrome”
YOU NEED A HUGE GRAND PRIZE1
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YOUR CONTEST WILL GO “VIRAL”
ON ITS OWN2
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tell your existing fans: status updates and the little used “send an update to fans” feature are two no-brainers
YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2
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use other marketing channels: think both ON and OFF line like e-newsletters, the brand’s website, POP, print, TV, radio.
YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2
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Facebook ads: usually the #1 traffic driver for contests. make sure you send them to your contest landing page tab.
YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2
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post-contest promotion: this UGC is GOLD! Use it.
YOUR CONTEST WILL GO “VIRAL” ON ITS OWN2
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FANS CAN ENTER A CONTEST BY
“LIKING” YOUR PAGE3
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3cannot only use native Facebook functions. Liking, Sharing, Suggesting, Posting to a Wall, or checking in using Places
FANS CAN ENTER A CONTEST BY
“LIKING” YOUR PAGE
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asking Fans to “Suggest to Friends” and “Post”
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FACEBOOK MAKES CONTESTS A PAIN4
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4 FACEBOOK MAKES CONTESTS A PAIN
no longer have to spend $10,000 in Facebook ads and get preapproval of rules
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4 FACEBOOK MAKES CONTESTS A PAIN
you still need rules!
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define goals
budget accordingly
get creative
I G E T I T . . . N O W W H A T ?
find a partner
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three options
1. widget
2. custom built app
3. customizable ‘white label’ app
F I N D A P A R T N E R
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simple & quick to setup
price range: $50 - $3,000
North Social, Wildfire, Fan Appz
W I D G E T
provide a very brief interaction
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built to spec
price range: $100,000 +
launch time can be months
C U S T O M B U I L T A P P
unproven
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customizable yet turnkey
price range: $10,000 +
Bulbstorm, Wildfire, Votigo
C U S T O M I Z A B L E A P P
wide variations of features
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bulbstorm.com/blog
facebook.com/promotions_guidelines.php
Basics of Social Media ROIby Olivier Blanchard of Brand
Builder
R E S O U R C E S
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Want to learn more?
Chris BirdVP of Client Solutions
[email protected] office
@Chris_BirdLinkedIn.com/in/ChrisABird
www.bulbstorm.com