bab 1 intro entrepreneurship
DESCRIPTION
introduction to entrepreneurshipTRANSCRIPT
DPB2012 ENTREPRENEURSHIP
INTRODUCTION TO ENTREPRENEURSHIP
LEARNING OUTCOME :
At the end of this chapter, student will be able to
1. Explain the overview of entrepreneurship.
2. Define the terms ‘entrepreneur’ and ‘entrepreneurship’.
3. Explain the differences between an entrepreneur and a small businessman.
4. Describe the competencies of successful entrepreneurs.
5. Explain the concept of e-business.
6. Explain the overview of business plan.
OVERVIEW OF
ENTREPRENEURSHIP
ENTREPRENEUR
The word ‘entrepreneur’ is derived from the French word entreprendre which means ‘to undertake’ or ‘to try’.
A person who undertakes and operates a new enterprise or venture, and assumes accountability for the inherent risks.
An entrepreneur is an individual who organizes, manages, and assumes the risks of a business (Kuratko and Hodgetts, 2001).
Someone who establishes a new entity to offer a new or existing product or service into a new or existing market, whether it is for a profitable or non-profitable outcome.
ENTREPRENEURSHIP
The process of seeking businesses opportunities under conditions of risk.
The process of creating something new of value by devoting the necessary time and effort, assuming the accompanying financial, physical and social risks, and receiving the resulting monetary rewards, personal satisfaction and independence.
Entrepreneurship is the process, and the entrepreneur is an innovator who uses the process to challenge existing norms via combinations of new resources and methods in commerce.
DIFFERENCES BETWEEN AN ENTREPRENEUR AND A SMALL BUSINESSMAN
Characteristics
Entrepreneur Small Businessman
TIME Unlimited Limited
NATURE OF JOB Flexible Rigid in adapting to changes
DECISION MAKING Makes own decisions Follows decisions made by others
EFFORT AND COMMITMENT
Continuous Low
RISK TAKING Moderate Low
GOAL Maximizes self-potential by utilizing available opportunities
Solely for profit maximization
THEORIES OF ENTREPRENEURSHIP
Economic Perspective Psychological Perspective Sociological Perspective Management Perspective
ROLES AND SOCIAL RESPONSIBILITIES
Customers Society/community Suppliers Staff Competitors Country
COMPETENCIES OF ENTREPRENEURSHIP
POWER AND
AUTHORITYPERSUASIO
N
ASSERTION
SELF-CONFIDEN
CECREATIVE PROBLEM SOLVING
SYSTEMATIC
PLANNING
EFFICIENT
COMMITMENT TOWARDS
WORK AGREEMENT
S
HIGH WORK
QUALITYINFORMATION SEEKER
ENDURANCESEIZE
OPPORTUNITIES
PERSONAL
INITIATIVE
CHARACTERISTICS OF SUCCESSFUL ENTREPRENEURS Able to identify opportunities
Action-oriented
Always seeking to improve
Orient themselves to customers needs
Value their employees
Able to face reality
Able to tolerate tedium
Able to rebound from disappointments
Risk takers
Locus of control
Independent and in control
E-BUSINESS
E-BUSINESS (electronic business)
Buying and selling of goods and services, serving customers, collaborating with business partners, conducting e-learning, and processing electronic transactions within an organization.
Comprises of : e-marketing, e-commerce, e-operation.
E-BUSINESS
Customers Managemen
tOn-line
Store Set-up
Marketing
Payments Option
Shipping
Invoicing and
Packaging
Pricing Manipulatio
ns
Order Managemen
t
Global Trading
Digitised Product
THE IMPORTANCE E-BUSINESS TO ENTREPRENEURS
Allows companies to reach more consumers in a much broader economic market.
Companies can use e-business to lower some business costs.
Easily do marketing and advertising
ADVANTAGES AND DISADVANTAGES OF E-BUSINESS
BUSINESS PLAN
BUSINESS PLAN
A business plan is known as a venture plan, entrepreneur’s plan, working paper, project paper, or prospectus.
Between 25 to 40 pages describing the overall plans of a business in detail, that is what the entrepreneur plans to do and how he plans to do it.
INDIVIDUALS WHO NEED A BUSINESS
PLAN
Entrepreneurs
Stakeholders
Bankers
Investors
Management / employees
Customers
Suppliers
IMPORTANCE OF A BUSINESS PLAN
Determines the right way of managing a business Increases the stakeholders confidence Determines barriers to the venture Determines the company’s performance Determines the company’s main competitors Sets the business mission Creates the opportunity for success
CHARACTERISTICS OF A GOOD BUSINESS PLAN
Simple/Specific
Measurable
Attainable/Achievable
Realistic/Relevant
Time-bound
FORMAT OF BUSINESS PLAN
Table of content
Execute summary/business plan synopsis
Introduction
Purpose of preparing a business plan
Business/company background
Background of owner/partners/directors
Organization/management/administration plan
Marketing plan
Operational plan
Financial plan
Project implementation schedule
Conclusion