ba238 entrep lavada me business plan
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8/6/2019 BA238 Entrep Lavada Me Business Plan
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Fqsbgass \hjg
HJYJMJ EA*~a \boc%q|( ~a Mahbyav
Haj` mahj Ovqt
Gbahfav} ma HakgDamvac As}jgbshjk
Jvbah Nqejfkg
Avha Hk|a
Vjo`ahha Vkgzqbhhk
Vkm Vkdjs
8/6/2019 BA238 Entrep Lavada Me Business Plan
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Gaam jgm Fqsbgass \k}ag}bjh
¿}`ava bs ekgar bg mbv}r hjqgmvr½
nvk~bgn maejgm kyav }`a |js} ia~ rajvs
Bgovajsbgn / ki |vbyj}a fqsbgassas mk gk} `jya }`abv k~g
ijobhb}r Nvk~}` ki qvfjg m~ahhavs ~`k gk hkgnav jozqbva ejbm
savyboas
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Ejdkv }jv na} ejvca} jva as}jfhbs`eag}s }`j} `jya `ajyrhjqgmvr ykhqeas Ek}ahs( @ajh}` _|js( Ejssjna |jvhkvs( Oj}avbgn savyboas
@kea Iqvgb}qvas
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Fqsbgass Gjea
HJYJMJ EA*
º _qnnas}s4
Oqs}keav _avyboa º B ~bhh mk rkqv hjqgmvr ikv rkq
Ykhqea Hjqgmvr Oj|jfbhb}r
º Ejmjebgn Hjfjmj( cjrjgn%cjrj*
Oj}o`r
º Ev Ohajg Okeeavobjh ki }`a 2<s Hjfjmjeb* Hjfjgnk*"
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Kqv Ebssbkg
¿Kqv oke|jgr bs mamboj}am }k ivaa kqv ohbag}s ivke }`a `jssha ki majhbgn
~b}` mbv}r hjqgmvr' ^a jva okeeb}}am }k }`a q}eks} ojva jgm ohajghbgass
ki }`abv ijfvbos jgm q|`khs}avbas' ^a mk kqv fas} }k |boc%q| jgm mahbyav
kqv ohbag}s¹ hjqgmvr kvmavs kg%so`amqha( jhh }`a }bea' Jgm ~a mk }`bs ikv }`ae bg }`a eks} aiibobag} jgm jiikvmjfha ~jr }`j} ~a ojg'½
Kqv Ybsbkg
¿Vajhbtbgn }`a gaam ki yjvbkqs bgs}b}q}bkgs ikv ijs}( ohajg jgm aokgkebojh
hjqgmvr savyboas( ~a saa kqvsahyas js kga ki }`a hjvnas} hjqgmvr savyboas
bg Ea}vk Ejgbhj oj}avbgn }k ejdkvb}r ki }`a vas}jqvjg}s( `k}ahs( ek}ahs(
`ks|b}jhs jgm k}`av as}jfhbs`eag}s'½
¿Fr nbybgn zqjhb}r savyboa( ~a ~kqhm jhsk fa }`a }vqs}am }aje ikv `kea%
savyboa ohajgbgn jgm |boc%q|%mahbyav hjqgmvr savyboa ikv eks} ob}r
m~ahhavs'½
HJYJMJ EA* EB__BKG % YB_BKG
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Ejgjnaeag} jgm K~gavs`b|_}vqo}qva
]`bs |vkdao} ~bhh fa k~gam jgm ejgjnam fr
}`a |jv}gavs`b| ki Ev' Jvbah Y' Nqejfkg jgmMv' Gbahfav} Dk`g \' ma Hakg jgm ~bhh fa
hbs}am js j |jv}gavs`b|
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Hkoj}bkg ]`a bgb}bjh as}jfhbs`eag} ~bhh fa hkoj}am j} }`a }`a k~gav¹s vasbmagoa bg
Jgkgjs( Oqfjk( Zqatkg Ob}r' ]`ava bs jg bmha ijobhb}r bg }`a k~gav¹s
fjocrjvm ~`bo` HJYJMJ EA*� ~bhh qsa js fk}` }`a |vkmqo}bkg jvaj jgm
s}jv}%q| kiiboa' ]`a s|joa bs j||vkpbej}ahr 1< sze ~b}` j 6< sze
okyavam jvaj'
]`a hkoj}bkg ~kqhm agjfha qs }k fa bg ohksa |vkpbeb}r }k }`a bgb}bjh }jvna}
ohbag} ~`k `js ? ki `bs = s|j fvjgo`as bg }`a Zqatkg Ob}r jvaj'
HJYJMJ EA*� hbca~bsa okgsbmavs jozqbvbgn j ~jva`kqsa bg Vbtjh kv
k}`av gabn`fkvbgn }k~gs
º hk~av vag}jh oks} jgm j} }`a sjea }bea ap|jgm ejvca} s`jva }k okeeavobjh
oqs}keavs ~b}`bg }`a ijo}kvr
º _jg Ej}ak( Vbtjh ~js okgsbmavam faojqsa b} bs jg aeavnbgn okeeavobjh jgm
bgmqs}vbjh `qf jgm bs ap|ao}am }k ap|avbagoa jg bgovajsam ebnvj}bkg ki ob}r
m~ahhavs'
º ]`a sjea bs hbcahr }k `j||ag }k ]jr}jr( Vbtjh ~`bo` `js k|ag jooass }k fk}`
Gkv}` Ejgbhj ybj Ejvoks `b%~jr jgm _kq}`avg Ejgbhj ybj }`a o9 vkjm( ]jnqbnjhhk~bgn ikv nvaj}av ejvca} jooass'
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\vkmqo}s jgm _avyboas
HJYJMJ EA*� bs j }k}jh ijfvbo savyboa
oag}av ~`bo` s|aobjhbtas bg ~js`bgn( mvrbgn(|vassbgn( bvkgbgn( s}jbg vaekyjh jgm hbgag
vaokyavr' B}s Bgs}b}q}bkgjh _avyboas bgohqmas jhh
ijfvbo vahj}am ohajgbgn'
K}`av savyboas bgohqma `kea%savyboa
q|`khs}avr( iqvgb}qva jgm ojv|a} ohajgbgn'
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MA]JBHAM \VBOBGN4FJ_BO ^J_@% MVR%IKHM
Okeikv}av =1'<< +cn
Jsskv}am]%s`bv}s( s`kv}s( fhkqsa(skocs( a}o
61'<<+cn
FJ_BO ^J_@%MVR%\VA__
Jsskv}am]
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@JGM ^J_@
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Hkgn shaaya }vkqsav" =<'<<
Okj} =<'<<
Kyavjhh+Okj} 11'<<
MVRBGN
Jsskv}am 61'<<+cn
Fam _`aa}s( Oqv}jbgs( ]k~ahs ?<'<<+cn
_aj} Okyavs ~b}` Ikje =1'<<+cn
_aj} Okyavs ~+k ikje ?<'<<+cn
\vkmqo}s jgm _avyboas
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MA]JBHAM \VBOBGN4MVR OHAJGBGN
Ayagbgn Mvass :0<'<<
Mvass Kvmbgjvr % Hkgn :6<'<<
Hjmr _qb} 6|os" :0<'<<
Mvass \hjbg :6<'<<
Djoca}%Kvmbgjvr :<<'<<
Djoca} Hjv na :1<'<<
Djoca} Eambqe :?<'<<
Fhkqsa >1'<<
Dqe|sqb} :=<'<<
Okj} ~+k hbgbgn :6<'<<
Fjvkgn Cbm Hjv na 91'<<
Fcbm eam 11'<<
Fcbm sejhh =1'<<
Gaoc}ba ?<'<<
Oj| ?<'<<
\vkmqo}s jgm _avyboas
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MA]JBHAM \VBOBGN4
MVR OHAJGBGN
_qb} 6|os' %Okj} jgm |jg}s" 66<'<<
Hkgn Okj} 66<'<<
Okj}%Hjv na :=<'<<
Okj}% Eambqe :6<'<<
Okj}%_ejhh ::<'<<
Okj}%cbm :<<'<<
Fjvkgn \bgrj :<<'<<
Fjvkgn%Kvmbgjvr 2<'<<
\khk Fjvkgn 0<'<<
^ammbgn Nk~g =1<'<<
\jg}s >1'<<
_cbv}%Hkgn >1'<<
_cbv}%sejhh 11'<<
_cbv}%\haj}am 2<'<<
Hjmr Okj} ::<'<<
_qb} 6|os' %Okj} jgm |jg}s 66<'<<
\vkmqo}s jgm _avyboas
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]`a fqsbgass ekmah bs fjsbojhhr
sqfokg}vjo}bgn'
^a ~bhh ag}boa |k}ag}bjh ohbag}s }k sjya s|joa jgmaiikv} }`j} ejr s}aav }`ae j~jr ivke }`abv okvaoke|a}agoa jgm bg }`a |vkoass kqv oke|jgrfagaib}s ivke j manvaa ki ¿aokgkebas ki sojha½ }k
ejca ikv j ~bg%~bg |jv}gavs`b|'
Fqsbgass Ekmah
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]`a |vbejvr savyboa }`j} ~bhh fa kiiavam bs }`a ejo`bga%
~js`am hjqgmvr ~b}` bvkgbgn']`bs bs ikv j s|aobibo oqs}keav
bgb}bjhhr fq} ~bhh hj}av fa ap}agmam }k k}`av bgs}b}q}bkgs'
º |vbejvr }jvna} ejvca}s jva }`a okeeavobjh qsavs ~b}` `bn`
ykhqea ki hjqgmvr vazqbvaeag}s sqo` js `k}ahs( vas}jqvjg}s(nres jgm s|js'
_aokgmjvr ejvca} ~bhh bgohqma qvfjg m~ahhavs bg mkveb}kvbas
jgm okgmkebgbqes']`a saokgmjvr ejvca} ~bhh jhsk fa
oj}avam ikv s|aobjh `kea%savyboa ohajgbgn sqo` jsq|`khs}avr jgm iqvgb}qva ohajgbgn( ojv|a} s}jbg vaekyjh jgm
k}`av sbebhjv kiiavbgns'
]jv na} Ejvca}
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Cars }k _qooass
E jvca} Oj|}qva
]k iqah }`a k|avj}bkgs( ~a eqs} ibvs} saoqva kqv ibvs} ohbag}~`bo` jhsk `j||ags }k fa }`a vajskg }`j} ~a jva s}jv}bgnq|'
V bn ̀ } } kkhs i kv } ̀ a D kf
^a eqs} |qvo`jsa }`a vbn`} azqb|eag} jgm ej}avbjhsagsqvbgn }`j} ~a `jya agkqn` oj|job}r }k savya k}`av ~kqhm%fa ohbag}s' Ayag}qjhhr( }̀ a sajvo` ikv ekva mqvjfha(ekva aiibobag} jgm ekva agavnr%sjybgn azqb|eag}s ~bhh famkga }k njbg ekva hkgn%}ave |vkib}jfbhb}r'
Fv kjmav ̀ kvbt kgs
]k fa jfha }k ap|jgm( aiibobagor bs }`a car' ^a eqs} fajfha }k |vkmqoa ohajg jgm ivas`hr%seahhbgn hjqgmvr j} }`ahk~as} |kssbfha |vboa }k fa oke|a}b}bya agkqn` }k kiiav kqv savyboas }k k}`av sbebhjv bgs}b}q}bkgs'
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Qgbzqa _ahhbgn \vk|ksb}bkg4]k}jh Ijfvbo _avyboa
Ikv bgmqs}vbjh hjqgmvr savyboa4 ^a ~jg} kqv |jv}gav oke|jgbas }k ikoqs kg }`abv okva oke|a}agobas jgm gk}}`vk~ j~jr }`abv hbeb}am scbhham ejg|k~av( fqmna} jgmokeeavobjh s|joa dqs} ikv hjqgmvr' ^a fahbaya }`j} }`ar ojgfagaib} ivke fa}}av zqjhb}r hjqgmvr ~`bha s|agmbgn hass bi gk}
}`a sjea js ~`ag }`ar ~kqhm `jgmha }`asa jo}byb}bas}`aesahyas'
Ikv kqv okeeavobjh hjqgmvr savyboa4 ^a ~jg} kqv ohbag}s ~`kjva eks}hr }`a ~kvcbgn ohjss ob}r m~ahhavs }k fa ivaa ivkehjqgmvr ~kvc ~`bo` ~a }`bgc }`ar ojg jiikvm }k |jr ikv'Caa|bgn bg ebgm }`abv fqsr so`amqhas( }`ar mkg¹} ayag `jya}k sagm qs }`abv hjqgmvr3 ~a¹hh |boc b} q| kqvsahyas' Jsbma ivke}`j}( ~a jhsk kiiav }k ohajg }`abv mbv}r ojv|a}s( ej}s( skijs jgmej}}vassas ~`bha |bocbgn%q| }`abv hjqgmvr' J oke|ha}a ijfvboohajgbgn savyboa'
\vkmqo} jgm Ejvca}bgn \hjg
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Ejvca}bgn \hjg jgm \vkek}bkgs
\vbg} jmyav}bsaeag}s s|aobibojhhr ihravs ~bhh fa qsa }k |vkek}a
}`a fqsbgass' ]`asa ~bhh fa nbyag kq} mkkv~jr }k mkkv~jr }k
}jvna} ejvca} s|aobibojhhr hkojh vaskv}s( ek}ahs jgm k}`av
|vbyj}a fqsbgassas'
Kg }`a ibvs} ia~ ekg}`s ki k|avj}bkg( }`a OKE\JGR jhsk
bg}agms }k `jya |vkek}bkgjh mbsokqg}s }k agokqvjna }vbjh ki
}`a savyboa'
]`a OKE\JGR hbca~bsa |hjgs }k sa}%q| j ~afsb}a jgm jhsk
|vkek}a kg kghbga ivaa jmyav}bsbgn sb}as sqo` js a%
|jhagnca'oke }k ap|jgm ejvca} vajo`'
\vkmqo} jgm Ejvca}bgn \hjg
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HJYJMJ EA*�~js fkvg kq} ki }`a k||kv}qgb}r kiiavam }k Ev'
Nqejfkg }k nbya j savyboa }`j} ~js bgb}bjhhr nbyag fr skeafkmrahsa' J nvaj} majh ki ga}~kvcbgn `js `ah|am `be j}}jbg }`bs ¿oj|}qvamejvca}½' ]`a nvkq| }`kqn`} }`j} sbgoa }`a k||kv}qgb}r }k s}jv} bsjhvajmr }`ava( ~a ebn`} js ~ahh ejpbebta }`a k||kv}qgb}r'
]`a Car \ak|ha ikv }`bs Fqsbgass ~bhh }`a4
º O`bai ohbag} º Jsbma ivke fabgn }`a |vbejvr jgm apohqsbya ohbag} j} s}jv}%q|( `a ejr fa bgihqag}bjh bg na}}bgn ekva ohbag}s ikv }`a oke|jgr'
º K|avj}bkgs ejgjnav º _bgoa }`a oks}s gaam }k fa ebgbebtam }`aejgjnav¹s caag j}}ag}bkg }k ma}jbh ~bhh `ah| k|}bebta aiibobagor' Jhsk(zqjhb}r ki kq}|q} ~bhh fa nvaj}hr sovq}bgbtam mqvbgn }`a ibvs} ia~ vqgs(as|aobjhhr bg ga~av ohbag}s' ]`a ejgjnav eqs} fa jfha }k jo`baya }`asavazqbvaeag}s'
º Ejvca}bgn |avskggah º @a eqs} fa jfha }k ohqs}av ohbag}s bg sqo` j ~jr}`j} ap|jgsbkg ki ohbag} fjsa bs srs}aej}bo' Bi naknvj|`bojh mbs}jgoafa}~aag ohbag}s( as|aobjhhr ikv okeeavobjh hjqgmvr( bs }kk ijv( }`bs ejrjo}qjhhr hajm }k hkssas' ]`a hjqgmvr ykhqea ejr fa }kk sejhh }k okyav jhhhknbs}bos ap|agsas'
Fqsbgass jgm Ejgjnaeag} ]aje
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Ibgjgobjh _}vj}anrBGB]BJH BGYA_]EAG] MA]JBH_4 IKV 1 ]KG_ KI HJQGMVR
:' Bgyas}eag}
Bgyas}eag} }`vkqn` ojs` \ =<<(<<<'<<
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6' Jozqbsb}bkg ki Ejo`bgavbas
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m' ̂ j}av @ksa 1< i}" >?<'<<
a' Ojhoqhj}kv 6<<'<<i' = |k~av vanqhj}kvs :(?22'<<
]k}jh4 \ :<(=10'>1
=' Jozqbsb}bkg ki ^j}av ]jgc
^j}av ]jgc \ 2(222'21
Ivaa Bgs}jhhj}bkg <'<<
]k}jh4 \ 2(222'21
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Ibgjgobjh _}vj}anrBGB]BJH BGYA_]EAG] MA]JBH_4 okg}bgqam"
1' Oks} ki Vagkyj}bkg
j' Hjfkv oks} ikv 9 ~kvcbgn mjrs \ 0(=<<'<<
\ ?1< p = ^kvcavs p 9 Mjrs"
f' ]k}jh oks} ki ej}avbjhs 6:(9<<'<<
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9' Jozqbsb}bkg ki Ibva Ap}bgnqbs`avs Nkkm ikv kga rajv
j' 6 p :<hfs' Ibva Ap}bgnqbs`avs ikv \ 6(<<<'<< + ajo` \ =(<<<'<<
>' Jozqbsb}bkg ki Iqvgb}qva jgm Ibp}qvas
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Ibgjgobjh _}vj}anrBGB]BJH BGYA_]EAG] MA]JBH_4 okg}bgqam"
0' Jozqbsb}bkg ki _q||hbas Nkkm ikv Kga Rajv
\jbv ki Nhkyas \ 22'1< + 6 |jbvs
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]K]JH \ ::(=:>'<<
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Ibgjgobjh _}vj}anrBGB]BJH BGYA_]EAG] MA]JBH_4 okg}bgqam"
2'Oks} ki Mbvao} _q||hbas
Oks} ikv ̂ js` Mvr Ikhm |av ~aac \ :==2'<>
Oks} ikv ^js` Mvr \vass |av ~aac 9=':2
Oks} ikv @jgm~js`bgn |av ~aac ==':<
Oks} ki Mvr Ohajgbgn |av ~aac 60?':1
:(0=<'1: }k}jh oks} |av ~aac
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P 16 ~aacs 21(><9'16
\hqs _q||hbas Oks} |av rajv X ::(=:>'<<
:<>(:6?'<<
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\VKIB]JFBHB]R
]`a bgb}bjh savyboa oj|job}r ~bhh fa 1 }kgs ki hjqgmvr
~b}` bgb}bjh oj|b}jhbtj}bkg ki =<<(<<<\`|'
Nvkss sjhas ~bhh fa :6<(<<<\`| ikv = }kgs kg hjqgmvrj} ?<\`| |av cbhk
fjsam kg ohbag}s jo}qjh hjqgmvr ap|agsa |av fvjgo` |av ekg}`"
]jv na} |vkib}jfbhb}r ~bhh fa jvkqgm > }k 0\`| |av cbhk kv
60(<<<%?6(<<<\`| 6?%6>!"
fjsam kg skea bg}avyba~s ~b}` hjqgmvkej} k|avj}kvs"
]`a }jv na} bs }k sqf%okg}vjo} ? ki }`abv = fvjgo`as
~b}`bg }`a ibvs} rajv ki k|avj}bkgs'