entrep sr product design improvement
DESCRIPTION
Product Design Improvement Special ReportTRANSCRIPT
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S
Product Design Improvement
Maria Conchitina T. Bandong, M.D.
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Product Design
Process of creating a new product to be sold by a business to its customers
Efficient and effective generation & development of ideas through a process that leads to new products
Combination of art, science & technology
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Product Design Process
1. Analysis- Team starts committing to the
project- “everyone in the team begins
research”- Gathering of materials: statistics,
questionnaires, articles
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2. Concept- key issues are defined- Creation of objectives- New design
Product Design Process
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3. Synthesis- ideate: brainstorming of different ideas- select: narrowing of ideas to select a few;
begins to outline plan- Implement: prototypes are built; products
become actual object- Evaluate: product is tested & improvements
are made
Product Design Process
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“Things should be made as simple as possible, but no simpler”……Albert Einstein
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Steve Jobs & John Ive
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Principles of Product Design
1. Do Something Well, not Different
“If you are trying to do something better, then you are not focused on the customer & you’ll miss the possibility of making your business great”
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2. Focus on the Idea- Ideas are the basis of products and services
Principles of Product Design
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3. Remember the What If
“What if we do this, combine it with that, would that be useful?
Do not respond only to individual problems
Always look at the possibilities
Principles of Product Design
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4. Put in the TIME
Months & months & months
PERSEVERANCE
Principles of Product Design
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Pillars of Design Philosophy
1. CRAFT, Above All
Level of detail is important
Impression
Quality has to be carried all the way through
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2. Empathy
Intimate connection with feelings of the customers… (Markulla)
Pillars of Design Philosophy
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3. Focus
- “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities”…Markulla
Pillars of Design Philosophy
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4. Impute
People form an opinion about a company or product based on the signals that it conveys
“People DO judge a book by its cover”
Pillars of Design Philosophy
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5. Friendliness
Make the design friendly especially for novice consumers
Pillars of Design Philosophy
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6. Finding Simplicity for the Future in Metaphors from the Past
Pillars of Design Philosophy
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Apple’s Design Leadership Principles
1. Love Beauty & Be Passionately Committed to it.
2. Create Products that Look, Act, & Feel Like No One Else.
3. Be Relentless in Perfecting the Ideal.
4. Analyze What’s Possible in the world of Technology & Design.
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5. Consider the Trends of Framing what’s Emerging - & be there in Front.
6. Simple can look simple, but be Complex to get there.
7. To Lead, it’s a matter of being in Front. To be there, you’ll be risking everything that you stand for.
8. Design Strategy is how it Works.
Apple’s Design Leadership Principles
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9. Design Strategy is how it Works.
10. Know Who you are designing for.
11. Only the Best. All Ways.
12. Failure is the Best way to Learn.
Apple’s Design Leadership Principles
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References:
1. Wikipedia
2. Inc. Techtown/Eric Sherman
3. www.nbcnews.com