b2b vs b2c online marketing | jeff clark, anz | istrategy sydney 2010
DESCRIPTION
Find out why B2B online marketing is not so different to B2C online marketing. Presented by Jeff Clark, MD of ANZ during iStrategy Sydney 2010.TRANSCRIPT
B2B online marketing not so different to B2C online marketing
Together we can grow
Introductions
• Jeff Clark – Managing Director ANZ @engagemarketing
• Kerry Bridge – Head of Digital Media Communications, EMEA & Global Public Sector @kerryatdell
• Robyn Lewis – CEO and Founder, Visitvineyards.com @visitvineyards
• Thomas Marzano – Creative Director Online Communications, Phillips Design @thomasmarzano
Exploration
• Consumer and a B2B buyer
• Differences & similarities of B2B & B2B marketing
• What platforms and channels
• What’s the sales funnel look like and why
• Nurturing
Take away’s
1. Why genuine conversations are important
2. Small or large you can make it work
3. Be and stay relevant
...... + some examples
WHO AM I?
Who am I?
Who am I?
Who am I?
Who am I?
Who am I?
What type of marketer are you
Or both?
B2C Marketers
B2B Marketers
Platforms/Channels
Channels and Challenges
Sales Funnel
Sales Funnel
Plugging the Leaky Funnel
Nurture not Nature
Nurture not Nature
Discussion
• Questions
• Thoughts
• Business challenges
Thank You & Take aways
1. Why genuine conversations are important
2. Small or large you can make it work
3. Be and stay relevant