b2b presentation 12/1/14
DESCRIPTION
BADM class presentationTRANSCRIPT
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Sara Schultz
Roosevelt UniversityBADM 104 Social Media and Business
11/17/14
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One of the world’s largest shipping companies
Operates in 130 countries
Employees around 88,000 people
Established around the 1900s
One of their vessels hit a whale in June 2012
http://www.maersk.com/en/the-maersk-group/about-us
Brief Background
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Situation
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Low brand awareness
“Underdogs”
Customers had limited knowledge of company
Limited presence on social media websites
Very few YouTube videos
Company had limited knowledge of their customers
http://barnraisersllc.com/2014/05/b2b-case-studies-prove-social-media-roi/
Situation
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Action
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Beefed up YouTube channel
Created “We are Maersk” video
Uploaded videos more frequently
every few hours to every few days
Their videos focus on the in’s and out’s of the company
Employees are interviewed frequently on their channel to create a personal aspect
http://www.youtube.com/user/Maerskcom
Action
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Uploaded after
whale incident (2012)
Gives inside look into what Maersk shipping does
Lengthy video
52,103 views
https://www.youtube.com/watch?v=hp8G_pL9mlI
“We Are Maersk” Video
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Discovery
channel special
Most Viewed Video on their Channel
1,328,504 views
Video is based on the Triple-E
https://www.youtube.com/watch?v=RUfGCngF9DI
“Discovery: World’s Biggest Ship” Video
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Shows a day in
the life of Maersk employees
“Edith Maersk” is a ship
This video has over 1 million views
https://www.youtube.com/watch?v=PHTgkVM0o0k
“On Board Edith Maersk” Video
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Result
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52,103 views on the “We are Maersk” video
13,305 subscribers on YouTube
Their most popular video has 1,293,751 views
Their entire channel has 6,090,164 views
Revenue in 2011: $322 Billion
Revenue in 2013: $366 Billion
http://www.youtube.com/user/Maerskcom
http://en.wikipedia.org/wiki/Maersk
Result
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Learning
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Made themselves one of the most well known
international shipping companies
Social media can increase your following immensely
Creating personable YouTube videos can help customers build trust into your brand
Keeping up and staying current with your Social Media profiles helps build communication with your customers
Learning