b2b marke ng chief congress jan. 24&25, 2013 renaissance ... · jan. 24&25, 2013...

Jan. 24&25, 2013Renaissance Shanghai Putuo Hotel

120+ B2B Marketers & Marke ng Experts 4 Concurrent Streams8+ Prominent Keynotes30+ Case Studies Night Gathering & Cocktail PartySolu on demo & Exhibi ng

About Chief Congress

Chief Congress (C-Congress) designs much focused topics for specific func onal head for management issues. It is to be designed for the total review of new solu ons of vendors. With a rac ng more experts to get more insights on how the problems troubles and how the solu ons channels can open for you to choose. The C-Congress is the event program and with the partnership with B2B professional Media EleKungfu Under the system of MATCHINE.

www.ccongress.com/b2bmarketing

Chief Congress - B2B Marketers’ Series

B2B Marke ng ChiefCongress

Organized by

Supported by Follow us at

ConsignIndex BU

Our Endorsers and Partners

Jan. 24&25, 2013 . Renaissance Shanghai Putuo Hotel

Featured Speakers

B2B Marke ng Chief CongressBusiness Unit

Chief Congressbusiness solutions trade

B2B Marketers Series Events:3rd: CMO 2012 – Neo B2B Marketers Asia Summit 2012 Sept 20&21, 20124th :B2B Marke ng Chief Congress Jan 24&25, 2013 5th: B2B Content Marke ng Asia Roundtable April, 20136th: B2B Sales 2.0 Asia Roundtable June, 20137th: B2B Technology Marketer Asia Roundtable July, 20138th: B2B Social Media Asia Roundtable Sept, 20139th: CMO 2013 – B2B Real Time & Right Time Marketers 2013 Dec, 2013

Featured Parts

- Interna onal & na onal keynotes and case studies

- Interac ve debates: leads quality or quan ty; budget on brand or demand

- B2B community: expanding your community channels through event lifecycle

- Using “My Schedule” to personalize your par cipa ng - Join B2B marketer club & community

- Exclusive networking & cocktail

Featured Speakers

Limited great speaking opportuni es (Keynote, Chairman, Panelist, Moderator and Workshop Leader) are offered to B2B marketers, B2B marke ng experts or others as follows.

For more speaking informa on please contactMac SU at 0086.21. 5631 3008 or [email protected]

- B2B marketer- B2B marke ng service provider - Associa on & Ins tu on- Book writer- Media & Publica on- Academy

DirectorEnterprise Marke ngMicroso

Mr. Clement Tsang General ManagerPerformics(Saatchi&Saatchi)Ms. Alphae Chen Execu ve Director and Head of ChinaCi gate Dewe Rogerson

Mr. Francis Kwok CEORadicasys

Ms. JO JO SO CEO DMI China

Mr. Sam Flemming Founder and PresidentCIC-Kantar Media

Mr. Jonathan Hughes President Interna onalGolinHarris

Mr. Eddy FongRegional Sales Manager, Greater Chinahybris

Mr. Achim KuehnHead of Global Marke ngHerrenknecht AG

Mr. Frederic Moraillon VP Marke ng APJAkamai Asia

Mr. Michael Tam General Manager, ChinaEuro RSCG Field Force

Mr. Allen Qu CEONetconcepts

Mr. Ma hew Lackie Senior Vice President, Asia PacificWaggener Edstrom

Mr. Wang Xin Director Wunderman Network

Mr. James Szyszko Principal RunB2B

Mr. Ma hew HarrisonCEOB2B Interna onal

Mr. Brandon Smith President Global Sources

Mr. John YuanHead of Communica onsCECCG

Ms. Rachel Tan Senior Consultant Rouse Co Interna onal

Mr. Eden Lau Chief Opera on Officer Brandtology

Mr. Ohad HechtManaging Director–APACEmarsys

Ms. Carrie Wang Digital Director Cohn&Wolfe-ImpactAsia

Ms. TT Yang Managing DirectorText 100

Mr. George LeeHead of Communica ons ConsignIndex

Ms. Pilar M Dieter Principal Solidiance

Dr. Waldemar PförtschProfessor for Interna onalBusiness at the Pforzheim University, Germany

Ms. Carrie TanAsia PacificIndirect Sales LeaderMercer

Mr. Ken Chew TanDirector of Field Marke ngAsia PacificDassault Systemes

Mr. Rudy MazzaStrategic Marke ng DirectorAlcatel Lucent Asia Pacific

Mr. Francis PunDirector of Global eBusinessTE Connec vity

Mr. Gordon TsuVice PresidentGlobal ConsignIndex

Mr. Leon LiaoMarke ng HeadInfosys

Mr. Adam CharlesSVP, Managing DirectorJack Morton Worldwide

Silver Sponsor

For Cocktail, Dinner, Luncheon, and other sponsorshipopportuni es, please contact usat 0086.21. 5631 3008 [email protected]

For marke ng coopera on, please contact usat 0086.21. 5631 3008 or [email protected]

1) Call 0086.21. 5631 30082) Email [email protected]) Apply for an invita on online

For B2B Professionals Online Interac on:

Follow us at www.ccongress.com/b2bmarketing

Endorsers

Morning Registra on

Welcome Address

Session 1 (Keynote) Modernize your B2B Marke ng Strategy

Speaker: Director, Enterprise Marke ng, Microso

Session 2 (Keynote) Demand Genera on with Digital Media in B2B

Speaker: Mr. Francis Pun, Director of Global eBusiness, TE Connec vity

Session 3 (Keynote) Convert Your Organiza on into a Content Machine

Speaker: Marke ng Director Asia, PricewaterhouseCoopers

Session 4 (Keynote) Build your Mul Brand Marke ng Strategy in B2B Speaker: Dr. Waldemar Pförtsch, Professor for Interna onal Business, Pforzheim University, Germany

Session 5 (Keynote) B2B Brand Management at Herrenknecht

Speaker: Mr. Achim Kuhn, Head of Global Marke ng, Herrenknecht AG

Session 6 (Keynote) Grow your B2B commerce by implemen ng mul channel pla orm

Speaker: Mr. Eddy Fong, Regional Sales Manager, Greater China, hybris

0730

0830

0840

0920

1000

1040

1125

B2B Marke ng Chief Congress

DAY 1 Morning Sessions (Plenary Sessions)

Business UnitChief Congressbusiness solutions trade


Part Featured Opinion Leaders






Who should a end?

B2B Marketers fromfollowing categories:

- B2B Industrial Product & Material

- B2B Technology & Equipment

- B2B Professional Service & Advisory

B2B Marketers that are in charge of:

- Leads genera on - Demand genera on- Market communica on - Public rela onships - Corporate branding- Database marke ng - Product marke ng - Channel marke ng- SEO & SEM- Web marke ng - Social media marke ng - Event marke ng - Account marke ng- Leads management - CRM- Integrated Marke ng- Content marke ng- Digital marke ng - Real- me marke ng - Email marke ng

Event Opportuni es

Limited great speaking opportuni es (Keynote, Chairman, Panelist, Moderator and Workshop Leader) are offered to B2B marketers, B2B marke ng experts or others as follows.

For more speaking informa on please contactMac SU at 0086.21. 5631 3008 or [email protected]

- B2B marketer- B2B marke ng service provider - Associa on & Ins tu on- Book writer- Media & Publica on- Academy

For more sponsorship opportunity, please contact Tommy Ye at 0086.21. 5631 3008 or [email protected]

For more media and endorsement, please contact us at 0086.21. 5631 3008 or [email protected]

Dr. Waldemar PförtschProfessor for Interna onalBusiness at the Pforzheim University, Germany

Mr. Achim KuehnHead of Global Marke ngHerrenknecht AG

Mr. Rudy MazzaStrategic Marke ng DirectorAlcatel Lucent Asia Pacific

Mr. Francis PunDirector of Global eBusinessTE Connec vity

Right me, right venue, right content, right audience and right promo on will end up with a good event. From Online-to-Offline, this is the most effec ve way to generate demands. Meet your clients and telling them the story!

Speaker: Mr. Adam CharlesSVP, Managing DirectorJack Morton Worldwide

Event marke ng

Case Study: T-Mall Case StudyCase Study: Chemical Industry Case Study: IT Industry

Promote but Protect your brand! Pa ent and mark are everywhere. In the world of intellectual property rights, B2B marketers are to protect your brand equity with legal equipment.

Speaker:Ms. Rachel Tan Senior Consultant Rouse Co International

B2B Brand protec on- Marke ng is about revenue- Social leads and otherwise- Moving leads forward

Speaker:Mr. Frederic Moraillon VP Marketing APJAkamai Asia

Leads Lifecycle Management To make the effec ve landing page we are to be clear about the conversion rate; Keep this simple; message consistency; put a clear value proposi on as well. Move the traffic to the web and convert them into the demands.

Speaker:Mr. Clement Tsang General ManagerPerformics(Saatchi&Saatchi)

Effec ve Landing Page

It is not just for B2C. In the real- me marke ng world, how b2b marketers can use the tool to maximize the touch with your poten al clients is highly discussed in the b2b domain. Direct the demands and customerize your approach!

Speaker:Ms. Michael Tam General Manager, ChinaEuro RSCG Field Force

Mobile Marke ng

- Why listening to conversa ons on social media is important to B2B companies - What kinds of informa on B2B marketers can obtain from social media- How social media intelligence can help b2b firms to achieve marke ng goals

Speaker:Ms. Eden Lau Chief Operation Officer Brandtology

Social Media Intelligence for B2B Marke ng In digital 2.0 world, the SEO/SEM is one

of the best marke ng strategies for online marketer or digital marketers to expand your touch to the market - Not only decision makers but the influencers as well…

Spraker:Mr. Allen Qu CEONetconcepts

SEM&SEO In B2B

Business Mee ngs & Introduc on

Keynotes

Luncheon

Keynotes

1230

1400

1530

1600

B2B Marketer Night Gathering1900


DAY 1 A ernoon Sessions (Breakout Sessions)




Mr. Adam CharlesSVP, Managing DirectorJack Morton Worldwide

A1 B1 C1 D1





B2B Marketer Night Gathering


Case Study: Techonology Case Study: Vancl.comCase StudyA2 B2 C2 D2

Concurrent Steams & Sub-Topics

Stream A Real- me Marke ng Stream B Content and Data Stream C Branding and PR Stream D Digital Marke ng Stream E Demand Genera onStream F Marke ng Organiza on Stream G Measurement and AuditStream H New B2B pla orm

Mr. Frederic Moraillon VP Marke ng APJAkamai Asia

Mr. Michael Tam General Manager, ChinaEuro RSCG Field Force

With the coming age of web 3.0 and Siri me coming b2b marketers are mee ng

new opportuni es and challenges. You are to know the tendency of b2b marke ng in digital world and what the value it is taken for your b2b marke ng strategy in the future.

Speaker:Mr. Sam Flemming Founder and PresidentCIC-Kantar Media

Real Time Social Intelligence and B2B Marke ng

Case Study

Mr. Sam Flemming Founder and PresidentCIC-Kantar Media

While many businesses have deployed advanced sales force automa on (SFA) tools, only the most forward-thinking marke ng organiza ons have embraced the power of the next genera on of marke ng automa on tools. You are to understand the alterna ve to reshape your leads processing and reduce your audi ng resource.

Speaker:Mr. Ohad HechtManaging Director–APAC, Emarsys

Marke ng Automa on Technology

Content marke ng is at the top of every b2b marketer’s daily agenda. For B2B Marketers, for communica on channels selected you need understand decision makers’ or influencers’ behavior and generate the measurable effec ve communica ons campaigns strategy.

Speaker:Mr. Mattew Lackie Senior Vice President, Asia PacificWaggener Edstrom

Effec veness of Communica ons Strategy in B2B domain- How eDatabase can drive high

conversion in China?- eCampaigns management & automa on in China?- Beauty of luxury brands, ESI, Retail eDM campaigns sharing- Email deliverbility & smart workflow of eCampaigns enhancement

Speaker:Mr. Francis Kwok CEO, Radicasys

High Conversion Rate vs Lean Organiza on B2B marketers are looking for the value

created by social media but struggles to use social media. Inbound marke ng world, social media or BSNS create a content 2.0 pla orm with client’s choice, voice and even noise. Are you well prepared?

Speaker:Ms. Carrie Wang Digital Director Cohn&Wolfe-ImpactAsia

Social marke ng in B2B

You are to know the technology or so ware help b2b marketers generate the MQL, SAL, SQL or opportuni es. And you can evaluate which alterna ves are suitable for your marke ng prac ce these days.

Speaker:Ms. JO JO SO CEO DMI China

Direct Marke ng What are B2B marketers biggest measurement challenges? How do they effec vely communicate results within the organiza on? What are the trends they are looking towards in 2012? – Data? Criteria? Decision Making Panelists ? Demographics? Psychographics? Trends? Compe tors? Segmenta on?

Speaker:Head of Greater ChinaSentia Media Group

Loyalty Measurement TodayBuild a lean connec on withinB2B sales and marke ng is to generate more recycling leads for nurturing and more leads for opportuni es as well. An eternal topic about the sales and marke ng alignment will be empowered under the new technology.

Speaker:Mr. Wang Xin Director Wunderman Network

Closed Loop Marke ng

Morning Registra on

Exhibi on

Keynotes

0730

0830

0900

Keynotes1000

Keynotes1130


DAY 2 Morning Sessions (Breakout Sessions)




Mr. Jonathan Hughes President Interna onalGolinHarris





Concurrent Steams & Sub-Topics


Case Study: myALN.com Case Study: APPCase StudyB2B Event / Conference Industry

Case Study Case Study: CiscoCase Study: China Post

E1 F1 G1 H1

E2 F2 G2 H2

The case study will focus primarily on the manufacturer-wholesaler-retail-logis cs connec on. Technology revolu onizes Biz-to-Biz. To iden fy the demands from mass data and see how EDI is working on that?

Speaker:Mr. James Szyszko Principal RunB2B

EDI Technology to iden fy the demands for Market Automa on in B2B domain

what are the successful indicators in your social marke ng strategy? increase your brand awareness? Public rela onships? Reduce cost? Leads genera on? Improve search ranking? Increase web traffic? …

Speaker:Mr. TT Yang Managing DirectorText 100

Social Media Metrics

Pricing is one of the most complex topics in marke ng. Ge ng the pricing model wrong could have both short-term impact to sales and long-term impact on a shareholders' equity. This talk will examine various pricing strategy and its impact on companies' compe veness.

Speaker:Mr. Ken Chew TANDirector, Field Marketing, Asia-PacificDassault Systemes

Pricing: The art & science of pleasing both Customers and Shareholders

Make your inbound marke ng strategy wisely based on real- me and right- me marke ng. In the case, you need use real- me decision, build 1-on-1 conversa on channel, join the buying journey, and enable the B2B collabora on.

Speaker:Mr. Jonathan Hughes President InternationalGolinHarris

Real Time Marke ng

Case Study: Microso Case Study: Dow Chemical and Petsmart

Case Study: NXPCase StudyE3 F3 G3 H3

Mr. Ma hew Lackie Senior Vice President, Asia PacificWaggener Edstrom

Social marke ng is way of content mapping and development. With inbound marke ng programs you are to generate not only the content with high quality but the corporate communica ons regime.

Speaker:

Ms. Alphae Chen Executive Director & Head of ChinaCitigate Dewe Rogerson

Social Media & Corp PR

Case Study: Financial ins tu ons and financial service

Mr. Ohad HechtManaging Director–APACEmarsys

Ms. TT Yang Managing DirectorText 100

In this session, you get the most updated access to the technology solu ons for various marke ng campaign management b2b marketers are conduc ng. Not only the measurement of the ROI but the solu on alterna ves for you to manage the process of the campaign.

Campaign ManagementReliable market research data depends on numerous factors, not least well-chosen respondents, well-designed ques onnaires and good quality interviews. Are you sa sfied with your current research results in b2b domain?

Speaker:Mr. Matthew HarrisonCEOB2B International

B2B Market Research

Speaker:Ms. Carrie Tan Principal, Asia Pacific Indirect Sales LeaderMercer

B2B Marke ng Team Development Professional Media (PM) is defined as

the B2B pla orm integrated with b2b marke ng networking and collabora on. PM is working on the B2B ac vity oriented value and to generate the business network via real me and right

me. PM is the next genera on of BSNS and extremely working for B2B professionals. And best business partner for B2B marketers as well. With new emergency technology PM is to be part of your work where all the business communica on and exper se sharing become friendly.

Speaker:Mr. George Lee, Head of Communications ConsignIndex

H3 Professional Media

To make more brand awareness of your corporate or your solu on b2b marketers are doing various adver sement strategies in the niche market. To leverage your target marketb2b marketers are working on new Ad tools and from which this will refresh your idea about the adver sement.

New Ad TechTo audit the process of b2b marke ng is also a new topic for many b2b marketers. No ma er you are running what kind of b2b marke ng program to audit the process is quite difficult. In this session you are to learn the feasible way of audi ng in b2b domain.

Speaker:Ms. Pilar M Dieter Principal Solidiance

IMC regionaliza onEquipped with technology and management force the misalignment between sales and marke ng can be mi gated. The best alignment can generate more SQLs and regenerate more MQLs. What is the SLA between sales and marke ng?

Speaker:Mr. Brandon Smith President Global Sources

Sales & Marke ng Alignment

Luncheon 1230

Keynotes1400

Cocktail & Networking1630

1515


DAY 2 A ernoon Sessions



Ms. Pilar M Dieter Principal Solidiance


Cocktail & Networking

One to One Business Mee ng






Case Study Case StudyCase StudyE4 F4 G4

Case Study Case Study: BSNSCase Study: Building & Construc on Industry

Case StudyE5 F5 G5 H4

Mr. Brandon Smith President Global Sources

Mr. Ma hew HarrisonCEOB2B Interna onal

Ms. Carrie TanAsia Pacific Indirect Sales LeaderMercer


B2B Marke ng Service Mapping

Invited B2B Marketers



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Featured B2B Marke ngSolu on Reviews on:

Database Marke ng List Broker Data Management Data Analy cs/Mining Technology & So ware Market Analysis & Compe ve Intelligence B2B Market Research CRM

B2B Adver sing B2B Brand Strategy & Communica ons Marke ng Pla orms & Marketplace Solu ons Marke ng Strategy & Planning Integrated Marke ng Communica ons Media Buying & Planning Search Marke ng: SEO & New tech Digital/Social Marke ng: Digital Design & Promo on, Social Networks & Online Communi es Web Analy cs & Solu ons Promo onal Marke ng Services B2B Public Rela ons & PR 2.0 Affiliate Marke ng

Direct Marke ng Services & Solu ons B2B Email Marke ng B2B Mobile Marke ng B2B Content Marke ng Influencer Marke ng B2B Telemarke ng

Lead Genera on Lead Management Appointment Se ng Conversion Rate Accelera ng Closed Loop Marke ng: Internet, Business Intelligence, Consumer Insights, Digital Asset Management Demand genera on technology Marke ng Automa on Pla orm & Technology B2B marke ng advisory

Staffing Solu ons Exhibit Solu ons: Customer Engagement, Guerilla Marke ng Full Service Agencies Other So ware & Technology Solu ons: - Campaign Management So ware - Collabora on & Project Management - Content Management Solu ons - eMetrics - Enterprise Marke ng Management So ware

Other B2B new marke ng tech or service Others






b2b marke ng chief congress jan. 24&25, 2013 renaissance ... · jan. 24&25, 2013...

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