b2b considerations for cmos in a digital world
TRANSCRIPT
![Page 2: B2B Considerations for CMOs in a Digital World](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ed56d41a28abc6668b471d/html5/thumbnails/2.jpg)
Software Is Eating the World …!!
![Page 3: B2B Considerations for CMOs in a Digital World](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ed56d41a28abc6668b471d/html5/thumbnails/3.jpg)
Business Models !are !
Changing!
![Page 4: B2B Considerations for CMOs in a Digital World](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ed56d41a28abc6668b471d/html5/thumbnails/4.jpg)
The Buyer is Different!
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Websites! are!
Different!
![Page 7: B2B Considerations for CMOs in a Digital World](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ed56d41a28abc6668b471d/html5/thumbnails/7.jpg)
Other Industries are Much More Interesting!
![Page 8: B2B Considerations for CMOs in a Digital World](https://reader034.vdocuments.site/reader034/viewer/2022051710/58ed56d41a28abc6668b471d/html5/thumbnails/8.jpg)
It is All About the Experience!
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Step outside current!‘Mental Models’ !to make changes!!!(Do you know what your Mental Models are?!