b2b mobile apps: native - hybrid development approach. strategic considerations

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apiservices.be Business & Technology strategy HYBRID –NATIVE MOBILE APPS

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Page 1: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

HYBRID – NATIVE

MOBILE APPS

Page 2: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

About API Services

Technology Business

Page 3: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

B2B Mobile Apps

= Provide Long term Functional Support

2008

Page 4: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

First connected device | Palm Tungsten W

PalmOS – C language

Page 5: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

Smartphone history…

PalmOSC

PocketPCVB | C++

J2MEJ2ME

BlackBerryJava

WindowsMobile

C#

SymbianC++

Page 6: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

Predictions made in 2010…

Page 7: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

Don’t trust market studies ! Be agile in your decisions

Page 8: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

OS market share | Q3 - 2014

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Page 9: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

Hardware Vendors market share | Q3-2014

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Page 10: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

Market Share per country| Q3-2013 / 2014

Techcrunch Oct-2014

Page 11: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

Current Stars: #1 Android, but fragmented …

Obvious choice in B2B:• Large selection of vendors• From Entry level to High-end

Page 12: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

#2: iOS. But leads cash made by devs…

Page 13: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

#3: “Rising star”… Windows Phone ?

No alternative for Microsoft !

Very few apps = Opportunity

Attractive for Legacy apps supports

Ultra books…

Page 14: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

New challengers in technology

TIZEN (Samsung), Bada

HTML5 native devices For Africa / South America

ZTE Open C

Page 15: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

Clear B2B Trend…

Page 16: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

To be native, or not to be native ?

Page 17: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

To be native, or not to be native ?

Do you need to be multi-OS ?

Native means ? iOS

Android

Windows Phone

My Questions: Need presence in app stores? Need to access local smartphone features?

Camera, GPS…

Need highly native UI ? Online or Offline mobile app ?

Page 18: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

EMIXIS choices

Main Mobile Application Native Android

Light – simpler Apps Hybrid - PhoneGAP (native container +

html5)

Internal skills available !

iOS, Android, Windows Phone & WEB!

Specific focus on:

Local storage mechanisms

Performances

UX compatibilities

DAILY TESTS on ALL devices

Page 19: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy

Summary

Still space for native apps !

Cross Platform devs: Write 1 (1,5 - 2), run everywhere (3)

Page 20: B2B mobile apps: Native - Hybrid development approach. Strategic Considerations

apiservices.beBusiness & Technology strategy20

Lionel Anciaux

+32 (0)476 390 [email protected]