b2b cm telemarketing services
DESCRIPTION
Telemarketing services offered by B2B CM, including appointment setting, data cleansing, data analysis, list building, lead generation. Call +44 (0) 845 345 0545 for more information.TRANSCRIPT
B2B CM telemarketing services
Hello
Introduction
• Who are B2B CM?
• Finding the right service.
• Our portfolio.
• Getting in touch.
b2bcm.co.uk
Who are B2B CM?
• Outsource B2B telemarketing experts.
• Supporting organisations of all sizes.
• Delivering sales & marketing objectives on time.
b2bcm.co.uk
Finding the right service
• What is your objective?
• Are you focused on existing customers, or bringing in new ones?
• Let our flow chart guide you…
b2bcm.co.uk
Existing customer management
Yes No
Do you know everything about your customers?
To new business generation
Mystery shopping
Ensure staff know everything you want them to.
Proactive customer service
Proactively understand customers and their
requirements.
Database analysis
Develop an enhanced, accurate, view of your
customers.
New business generation
YesNo
Do you have a prospect database?
From existing customer
management
Have you checked it in the last 12 months?
Lead generation
Highlight the hot prospects for you
business.
List building
Discover the precise contacts to target.
Data cleanse & enhancement
Clean and improve contacts to boost
response.
No
Appointment setting
Keep you sales team’s diaries full.
Yes
b2bcm.co.uk
Appointment setting
b2bcm.co.uk
Appointment setting
• Fill your sales team’s diaries.
• Test new markets.
• Tap into our team’s vast telemarketing experience and skill-set.
b2bcm.co.uk
Appointment setting benefits
• Keep your sales team focussed on closing sales, whilst B2B CM deliver appointments.
• Use our expertise to fill a skills gap in your internal team.
• Manage costs and boost ROI.
b2bcm.co.uk
Lead generation
b2bcm.co.uk
Lead generation
• Put the spotlight on hot prospects.
• Call the right people at the right time.
• Understand prospects internal decision making processes and timescales.
• Intelligent sales pipeline planning.
b2bcm.co.uk
Lead generation benefits
• Maximise sales opportunities.
• Improve planning and sales targets.
• Better direct mail delivery, with reduced wastage.
b2bcm.co.uk
List building
b2bcm.co.uk
List building
• Create your own prospect database.
• Combine and de-dupe existing databases.
• Enhance contact information.
b2bcm.co.uk
List building benefits
• Ensure your data matches your target customer profile.
• Establish all points of contact within a target company.
• Standardise data formats for easy integration with CRM systems.
b2bcm.co.uk
Data cleanse & enhancement
b2bcm.co.uk
Data cleanse & enhancement
• You need to clean your data.
• On average, data provided to B2B CM by clients have a 20% error rates.
• Enhancing data reveals additional contact points and hidden information.
b2bcm.co.uk
Data cleanse & enhancement benefits
• Reduce customer dissatisfaction by getting contact details right.
• Comply with the Data Protection Act.
• Improve direct marketing response rates.
b2bcm.co.uk
Database analysis
b2bcm.co.uk
Database analysis
• Does your data work for you?
• Take a close look at your data.
• Benchmark databases against objectives and target audiences.
b2bcm.co.uk
Database analysis benefits• Reduce marketing waste by highlighting
data errors.
• Reveal the real size of your database by removing duplicates.
• Mine data to uncover hidden information.
• Make sure prospect databases match the target customer.
b2bcm.co.uk
Proactive customer service
b2bcm.co.uk
Proactive customer service
• Prevent issues becoming problems.
• Understand customer requirements.
• Utilise a mix of B2B CM services.
b2bcm.co.uk
Proactive customer service
• Data cleansing & enhancement — Get your customer details right.
• Welcome calls — Resolve teething problems quickly, start off on the right foot.
• Surveys — Find out what your customers are thinking.
b2bcm.co.uk
Proactive customer service benefits
• Build customer loyalty.
• Increase repeat sales.
• Reduce customer acquisition costs.
b2bcm.co.uk
Mystery shopping
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Mystery shopping
• Do your staff know everything?
• Analyse customer transactions.
• Test staff training and knowledge.
b2bcm.co.uk
Mystery shopping benefits
• Uncover staff strengths and weaknesses.
• Understand, and improve, your customer facing experience.
• Improve transactional systems.
• Support business intelligence programmes.
b2bcm.co.uk
Fin
• B2B CM are telemarketing experts.
• Whatever your objectives, we deliver on time and within the agreed budget.
• We like to talk, why not drop us a line?
Contact
• +44 (0) 845 345 0545
• www.b2bcm.co.uk
• @b2b_cm
• linkedin.com/company/b2b-cm
b2bcm.co.uk