b l a c k. a tuxedo.caviar. the little black dress. alain pinel realtors

B L A C K.

A Tuxedo.

Caviar.The little black dress.

Alain Pinel Realtors.

apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz

In matters of residential real estate, Alain Pinel Realtors

can provide you with everything you need to

answer the questions that you have.

The more significant the decision, the more comparisons inevitably occur.

Comparisons

Decisions are based on a series of comparisons.


Founded in 1990 26 prestigious and luxurious office locations Member of Leading Real Estate Companies of the

WorldTM

Charter Member of Luxury Portfolio – Fine Property Collection

2006 Sales Volume – Nearly $7 billion Ninth largest company in the nation based on sales

volume Largest independent real estate firm in the Bay Area Highest average sales price and the highest per

office sales volume of any broker in the country Highest agent productivity ranked by sales volume

Alain Pinel Realtors


Lisa Cartolano

My commitment and persistence to servicing my clients’ needs has made me a seasoned professional who is upfront, honest, and most importantly, patient.

As the real estate market changes, I know I need to change with it. With the bulk of real estate searches now happening online, I have focused my education on using this technology to help focus marketing to buyers using the internet to find homes and to help buyers the best real estate for their needs. I am ePro-certified by the National Association of REALTORS® (NAR), of which only one percent of all REALTORS in the country are graduates.

Additionally, I am Quality Service Certified, which is a program that ensures a realtor is consistent, reliable, accountable, and responsive to her clients. If you are looking for a patient and committed professional to help you make a successful real estate choice, please contact me.

Lisa Cartolano, e-pro, QSC

Realtor®

Direct 510.213.1139

[email protected]

Web: www.LisaCartolano.com

Blog: www.NoSchmooze.com


Quality Service Matters

I am a Quality Service Certified® Professional

This is new training program, leading to certification, for real estate professionals. It requires agents to follow specific procedures and introduces standards of practice for the benefit of the consumer.

How Does Quality Service Certification® Benefit the Consumer?

When consumers spend significant dollars for a service, they expect consistency, reliability, accountability and responsiveness from that professional provider. Until now, the absence of service standards in the real estate industry contributed to the inconsistency of satisfaction and value experienced by the home seller and home buyer. Thus, the Quality Service Certification® program was created to offer greater value for the home seller or home buyer by providing consistent, reliable, accountable and responsive service for every real estate transaction. This service is provided by a Quality Service Certified real estate practioner.


Quality Service Guarantee


Embracing Technology Tools

At Alain Pinel Realtors we understand the importance of your time and need to access information quickly. Alain Pinel is one of the few agencies in the Bay Area to embrace and utilize technological tools to provide better service to our clients

Digital Signatures: All documents in the real estate transaction can be signed digitally. This means you can be any where in the world at any time of the day you can sing documents in a timely manner as long as you have internet access.

Online Transaction Management: All documents in the real estate transaction can be managed and viewable by you online. A secure website with secure encrypted access will allow you to have access to all the documents and files associated with the sale of your home. At the end of the transaction a CD of all the files will be burned for you for you to have.


Marketing Your Home -A Basis For Comparison

The single most

important factor in

selling your home

successfully – which

means quickly and at

the highest possible

price – is marketing.


The size, age, style and condition of the home.

The size, shape and topography of the lot.

The quality of construction.

The desirability of the city, school system, community activities and proximity to shopping and entertainment.

Safety and security.

The selling prices of comparable properties.

Understanding Fair Market Value

Fair market value can fluctuate, depending on a range of factors, including the

area’s current economic situation and perceived desirability. Other factors

include:


Fully 90% of buyers consult a Realtor during their home searches, according to the National Association of Realtors.71% of homebuyers look at yard signs and 15% of buyers find the home they purchase by driving through neighborhoods and seeing a yard sign.Advertising in local newspapers, and large national newspapers, especially for luxury properties, extends your reach to the largest number of potential buyers.

In 2005, 79% of buyers used the Internet at some point during their search of a home. More buyers used the Internet than used newspaper advertisements – 50%. 24%, up from 15% - first found the home they purchased on the Internet.

Holding your home open can increase the visibility of your home on the market and thus increase the pool of potential home buyers.Home books and magazines are targeted publications that market your home to engaged readers in a beautiful glossy and color format.

Newspaper AdvertisingThe Internet

Where Buyers Come From

Agent ReferralsYard SignsOpen HousesHome Book or Magazine

In the greater Bay Area, the majority of buyers are

from the local area. However, a significant

percentage of home buyers are from out of town,

out of state or even out of the country. Actual

numbers tend to vary with the economy, but it is

an important factor that we take into account

when developing a marketing strategy.


What Buyers Will Pay

The number of

people who will look

at a property is

directly related to

its price in relation

to market value.

Our goal is to price

a property within

reach of potential

buyers – at or above

market value.


Print Advertising

Newspapers

Regional Real Estate Guides

Lifestyle Publications

Luxury Home Publications

Marketing Your HomeSelling success is directly proportional to the amount of exposure your home receives. For that reason, advertising is a key element of an effective marketing strategy. We advertise your property throughout our target areas in a variety of media outlets.


apr.com

Multiple Listing Service

trulia.com

Other Online Resources:

San Jose Mercury News

Contra Costa Times

Luxury Real Estate

Luxury Portfolio

Leading RE Companies of the World

Realtor.com

MSN Real Estate

AOL House & Home

Virtual Home Tours


Online Marketing


Marketing Your Home

As the real estate market changes, I know I need to change with it. With the bulk of real estate searches now happening online, I have focused my education on using this technology to help focus marketing to buyers using the internet to find homes and to help buyers the best real estate for their needs. I am ePro-certified by the National Association of REALTORS® (NAR), of which only one percent of all REALTORS in the country are graduates.

According to the National Association of Realtors over 80% of all home buyers start their home search online. In this market you must utilize the Internet Marketing tools to provide maximum exposure to buyers.

In addition to the online marketing services provided by Alain Pinel for online advertising I will:

Create a website for your home with pictures and information regarding the home for easy access to information for buyers

Create a video that will be posted on You Tube and other video website portals.

Advertise on my Blog: Real Estate News Without The Schmooze Advertise on my website Place your home on Realtor.com, Tulia.com, Zillow.com, Postlets.com,

Craigslist.org in addition to the web portals Alain Pinel places all of their listings


Direct Marketing



Maximizing your home’s appeal

can have two powerful effects.

First, it can increase the selling

of your home. Second, it can

shorten the time that your

home is on the market.

Make The Kitchen And Baths Sparkle

Use A Professional Staging Service

Welcome A Buyer In

Make A Good First Impression

Staging Your Home

Lighten The Living Area


Relocation Services

Bay Area residents come from

every corner of the world. We

can reach these soon-to-be-

residents with information about

your property through our

Relocation Department and its

relationship with Leading Real

Estate Companies of the WorldTM

and corporate human resource

departments.


Alain Pinel RealtorsExperience the difference for yourself.

b l a c k. a tuxedo.caviar. the little black dress. alain pinel realtors

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