knowledge engineering

PO Box 16B, Baslen House, Kingston TerrSt. Michael, Barbados BB11090T (1) 246 429 2653 F (1) 246 436 5704website: http://axses.com

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From advertising to bookingsTechnology | Branding | Direct Travel Shopping | Destination Marketing

"arcRes is so easy to manage. 99% of mybookings come from arcRes. The support I get is awesome. I love it. I attribute my success with Ocean Bliss to AXSES."

Ocean Bliss, Suzanne Payne

AXSES arcRes

A Tourism Marketing EngineAXSES arcRes is a direct tourism marketing engine thatdrives many e-commerce and marketing applications

AXSES arcRes is a marketing platform for hotels, villas, condos,apartments, car rentals, tourism activities and destinations. It is a website booking engine, a centralreservation system, a travel publishingsystem, an interactive advertising system and technology to help manage and market travel.

arcRes powers many marketing channels where travelers shop, compare, create packages, add items to a shopping list, get quotesand book online.

arcRes publishes rates, specials andpackages to an international networkof sites, including Global DistributionSystems (GDS), social sites, blogs,mobile phones, affiliated travel sitesand travelers.

arcRes can load room descriptions,photos, rates, property content andbooking widgets to Facebook pageswhere fans can get instant quotes and book direct.

arcRes is a collaborative marketing solution (Booking-Partners) where hotels and activity operators marketeach others products and services.

Destination marketers and tourism authorities use arcRes to offer a richtravel shopping and bookings experience.

arcRes destination sites include interactive advertising and booking applications for personal and effective advertising, marketing and branding.

ContentBookings Engine 1 Dynamic rates & accommodation 2Content Management 4Specials/Packages 5Booking-partners 6Themes Marketing 7RealHolidays 8Social Media/Facebook 9Bookable-ads/maps 10Direct Shopping Channels 11Destination Marketing 12BookingsFranchise 13Print On Demand 14

AXSES travelshopping experiencecombines Google-likesearch, Expedia-liketravel pricing, withAXSES branding, advertising and expertsystems for Direct salesand Distribution, in a single marketing platform

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ONLINE

RESERVATION

Check AvailabilitySpecial Offers

Arrival Date(dd/mm/yy) nights/adults

23 Apr 10Ages of childrench1 ch2 ch3 ch4

calendar

basebeta

RSSRSS

Accra Beach Hotel andResortThis elegant Hotel sits on

arcRes Platform

ContentBookings Engine 1 Dynamic rates & accommodation 2Content Management 4Specials/Packages 5Booking-partners 6Themes Marketing 7RealHolidays 8Social Media/Facebook 9Bookable-ads/maps 10Direct Shopping Channels 11Destination Marketing 12BookingsFranchise 13Print On Demand 14

AXSES arcRes Bookings-Expert- your branded booking engine

BookingsarcRes-Bookings Expert is a flexible and customisable engine that can be configured for any set of terms, business rules, payment and inventory options.

It is more than a booking engine, managing bothreservations and marketing leads (contact management and direct mailing). It manages multiplerate plans and bookings on your site and on affiliate networks like Facebook and mobile applications.

Quotes & SpecialsWith arcRes you can offer clients immediate quotes,best rate guarantees, special occasion pricing, loyaltyprograms, family plans, group rates and online discounts.

http://arcres.comhttp://Bookings-Expert.com

collaborative marketing specials and packagesfamily plans, group ratesflexible inventory options request, block request, allocation, freeselldirect email marketingair travel optionaffiliate marketingflexible termsflexible payment optionsonline gateway, offline process, no cardsflexible guarantee optionsprepaid, credit card guarantee, deposit, open customisable

Features/Benefits

One Bedroom Apt 1 (apartment-ov.1(1/1)2|dlx) Top level apartment overlooking the roof top terrace, the pool and cove.

AirCondition | Ceiling-Fan | WaterHtrDining | Coffee-Maker | Toaster | MicroWave | Kettle | Fridge | Wash/DryerIron | Hair-Dryer | BathTub | Shower | TV | Cable | Phone | NoSmoking | Subject to availability

Booking Dates:7 nights from 23 April 2010 to 30 April 2010Occupancy:1 person (s): 1 Adult(s); 0 senior(s); 0 child(ren); 0 infant(s);Unit Cost:1,020.60 US $ (Ave. 145.80 US $ / Night )Value Added Tax (8%): (included)Service Charge:DiscretionaryTotal Cost (all taxes):1,020.60 US $ (75.60 VAT included

Save to MyWebsite Reserve add to Select List NEXT > >

Two Bedroom Apt 2 (apartment-pv.1(2/2)4) Top level 2 bedroom overlooking the rooftop terrace the pool and thecove.AirCondition | Ceiling-Fan | WaterHtrDining | Coffee-Maker | Toaster | MicroWave | Kettle | Fridge | Wash/DryerIron | Hair-Dryer | BathTub | Shower | TV | Cable | Phone | NoSmoking | Subject to availability

Booking Dates: 7 nights from 23 April 2010 to 30 April 2010Occupancy: 1 person (s): 1 Adult(s); 0 senior(s); 0 child(ren); 0 infant(s);Unit Cost:1,265.53 US $ (Ave. 180.79 US $ / Night )Value Added Tax (8%): (included)Service Charge:DiscretionaryTotal Cost (all taxes):1,265.53 US $ (93.74 VAT included)

ONLINE

RESERVATION

Check AvailabilitySpecial Offers

Arrival Date(dd/mm/yy) nights/adults23 Apr 10Ages of childrench1 ch2 ch3 ch4

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“Visitors to our website find it very useful to be ableto calculate the total cost of their stay and we havethe ability to contact them with any special offers,even if they haven't made a booking."

Plum Tree Club - Ann Smith, General Manager,and Kristine Hoad Reservation manager

Easy to useEasy to implement, learn and manage

Consistent ContentarcRes changes are automatically updated on website

Save timeNo need to update rates& descriptions, amenities and photos on Website

Dynamic Rates

Dynamic Accommodation

Post your rates and booking terms and conditions directly on your website. Once updated in arcRes,your new rates show up immediately on your website!

Post your room descriptions, amenities and photos directly on your website. Once updated in arcRes,your new accommodation information shows up immediately on your website!

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Features/Benefits

Ground level; 2 bedrooms tropical gardenview with two private terraces.Spacious and clean, tastefully decoratedwith ratan, wicker and Caribbean colours.Fully equipped to make your stay comfortable, convenient and enjoyable.

Unit Type Winter Season 09/10 Summer 201016 Dec 2009 - 16 Apr 2010 -15 Apr 2010 15 Dec 2010

1. DELUXE STUDIO 150.01 (2 persons) 100.00 (2 persons)(Max. Occ. 4 persons) Extra person 20.00 Extra person 20.00

2. TWO BEDROOM PENTHOUSE SUITE 225.00 (2 persons) 175.00 (2 persons)(Max. Occ. 4 persons) Extra person 20.00 Extra person 20.00

3. DELUXE GROUND FLOOR TWO BEDROOM SUITE 275.01 (2 persons) 200.00 (2 persons)(Max. Occ. 6 persons) Extra person 20.00 Extra person 20.00

4. DELUXE TOP FLOOR TWO BEDROOM SUITE 300.02 (4 persons) 225.00 (4 persons)(Max. Occ. 6 persons) Extra person 20.00 Extra person 20.00

RATES (Per Unit) US $

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"arcRes managed sites are very user friendly and you can enhance and update the site on your own. We encourageeveryone to be part of arcRes distribution in getting yourproduct and services out there."

Rostrevor Apartment Hotels - Jennifer Howard

Accessable / Instant / Secure / Easy Your website can be updated quickly from anywhere, at any time and by anyone (who is authorized).No technical skill or knowledge required

Flexible / Re-useable / ConsistentSeparation of design and content makes re-designs and upgrades quicker and less costly

Content can be reused throughout the website andother applications (mobile, web, social media)

Encourages consistent look and feel across the website

Components and widgetsEasily add photo galleries, guest books, postcards, events calendar,Google maps, frequently asked questions, news, mailing lists, and links

CustomisedCustom functionality can be easily built on request

Search Engine MarketingSearch engine friendly architecture helps with high placement inGoogle, Yahoo, Bing, etc.

arcRes Content Management System (CMS)makes it easy for non-technical users to maintain their website, including adding new photos,changing text and adding additional pages.

A vibrant website that contains informative and persuasive contentis critical for online marketing success. AXSES CMS is the toolyou use to create just that!

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Content Management System (CMS)- web content made instant and easy

Features/Benefits

point and click web design and content management

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SpecialsCreate seasonal specials in arcRes and display them on your website and on hundreds of affiliate sites. A change in arcRes will instantly update all channels and your website. Travelers can get immediate quotes, reserve or book hotels, resorts, car rentals, and activities online in real time. Specials added or edited in arcRes are instantly updated across all channels and on your websitehttp://arcRes.com/specials.ppt

PackagesLike Specials, arcRes Packages may be displayed and booked on your website and marketedthrough the AXSES network. http://BarbadosHolidayPackages.com

PublishingSpecials are published to social media siteslike Facebook, Google shopping, Googlecalendar, mobile apps, international travelportals and to travelers subscribers who subscribe to our RSS

MarketingAXSES Specials marketing networkincluding BarbadosHolidaySpecials.comand all AXSES bookings portals

Immediate InteractionTravelers can get immediate quotes,reserve or book hotels, resorts, car rentals,and activities online in real time

Channel ManagementSpecials added or edited in arcResare instantly updated across allchannels and on your website

Specials & Packages Marketing- publish to the world

Your Specials published to hundreds of sites including AXSES mobile applications like Caribbean Travel shopping

Features/Benefits

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" Axses represents more traffic to the Atlantis Submarines International website than any other destination website including Hawaii."

Atlantis Submarine - Roseanne Myers

Hotels and Tourism Operators partner to crossmarket each others products. This effective marketing occurs at the point of purchase or when a traveler visits a partner site.

Most activity operators work with hotel conciergesafter the guest has arrived. This does not showcase the product nor make it an integral part of the incentive to visit. Booking-partners.comgives the traveler a fun and useful shopping experience, enhancing the destinationʼs marketing effort.

Reduce marketing costs

EliminateWholesalers and overseas payment,foreign exchange and administration

Save foreign exchangeKeep more money in the destination andgive the traveler a better deal, passing onsavings

ConvenienceOne booking engine completes 2 transactions

Extended MarketingBooking-Partners cross market each other and are promoted on AXSES network, Facebook and Twitter

TargetedCatch the guest at the moment that it counts - when they are ready to pay

AXSESʼ arcRes Booking-Partners- partners in destination marketing

Present the complete destinationexperience and buying incentive atthe point of decision

http://Booking-Partners.com

Features/Benefits

**** BBooookk aanndd SSaavvee!! ****

SSeelleecctt aa ppaarrttnneerr

WWee’’vvee tteeaammeedd uupp wwiitthh ppaarrttnneerrss ttoo ooffffeerr yyoouuddeeaallss aanndd ssaavviinnggss wwhheenn bbooookkiinngg!! SSeelleecctt aappaarrttnneerr aabboovvee ffoorr ddeettaaiillss oonn ssppeecciiaall ooffffeerrss..

HHooww iitt wwoorrkkss BBooookk oorr ggeett aa qquuoottee

Select a travel provider to see special offersAdulo ApartmentsAtlantis SubmarinesDirect Car RentalsBaywatch ResortsRostrevor Hotel

Website Quote BookingPartner Deals for Rostrevor Hotel

Atlantis Submarines (Barbados) Inc. Book now and save$10 on your next “must do” submarine adventure!!! (website)Direct Car Rentals BOOK NOW AND RECEIVE 5% DISCOUNT RENTALS (website)

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ONLINE

RESERVATION

Check Availability

Special Offers

Arrival Date(dd/mm/yy) nights/adults

23 Apr 10Ages of childrench1 ch2 ch3 ch4

AXSES pioneered the concept of Holiday Themes Marketing combining: Personalised search, comparison shopping, dynamic content, dynamic packaging, quotations, bookings, search engine marketingand branding.

Create arcRes themes with content and images to suit the occasion. All updates in arcRes instantly change all theme channels on all pages.

The themes process includes all aspects of the shopping cycle, giving travelers a rich interactive experience with options to shop,compare, reserve and book hotels, tourism activities and holiday packages.

http://BarbadosHolidayThemes.comhttp://arcRes.com/themes.ppt

Themes Marketing- make your message fit the occasion

The right message, in the right channel with the right process

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Targeted messages and Niche Marketing The right message to the right audience atthe right time and with the right process

Holiday PlanningTravelers get specific suggestions according to their holiday needs and personality

Dynamic PackagingTravelers add options to create their ownpackage

Features/Benefits

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RealHolidays is an arcRes powered travel expertsystem. Travelers can customize a search acrossmultiple themes. arcRes Expert system matches accommodation and activities to the specific needs and character of the traveler.

All interactions, clicks and choices are converted into a unique psychological profile and matched against similarly profiled hotels.

arcRes powered RealHolidays- expert systems & dynamic packaging

Matching travelers withoperators of complementarycharacter, creating custompackages dynamically

Holidays made to measure

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ExtensiveMatching travelers on multiple themes,mood and personality to holiday options

ProfilingMatchmaking travelers and hotels bypersonality

Holidays made to measure!Travelers select multiple themes andactivities. Travelers create their owncustom packages matching their needs and personality

Personal websiteTravelers can revisit their website tochange preferences

Features/Benefits

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•http://RealHolidays.com

FaceBook BookingsFacebook users are able to view rates,obtain quotes, reserve and book onlinedirectly from Facebook pages

Automatic updatesRates are automatically updated whenchanges are made in arcRes therebypreventing inconsistencies

New marketingHotels, resorts, car rentals, etc. are ableto market their products and services tonew markets and in a new way

Social Media applications - - Facebook feeding the conversation

arcResBookings.com for Facebook, loads and updates your information, rates images and booking options to your Facebook page

Peer reviewGuests use these media to write comments and recommendations on properties, activities and services

Public relationsSuppliers can respond to complaints and discuss brand issues

http://arcResBookings.com

Features/Benefits

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“Twitter and Facebook sites are impacting theCaribbean region more significantly than travelbrochures can and provide a buzz among computerusers. Thank you Axses, for your team effort in guiding us through Social Media."

Cobblers Cove Hotel, Monica Blackman

arcRes bookable-ads/bookable-maps

Advertising is moving fromstatic print to a fully interactive application

arcRes is the power behind the new interactivebookable-ads pioneered byAXSES

From a simple quote button on a text link to interactivesystems for bookable-banners and multimedia advertising, Interactivity increases users participationand improves click through rates. Research has shownthat booking widgets on a hotel website increase requests and bookings by 25%.

AXSES advertising management system (acAds)provides detail tracking and reporting on every click and cost performance for each ad, ad place, ad type and client. With AXSES Map and Ad tools, Ads can be managed and optimised, created, published andmanaged by an authorised administrator, from anybrowser.

http://Bookable-ads.comInteractive Website Viewer (use arrows to scroll)

<--- Quote Units Rates Photos Website --->

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Bookable-maps Delivering location information as a shopping cart

Maps published to GoogleAXSES arcres map points areused by Google

Ads that act get attentionShoppers spend more time withads that interact

Point of purchase in an adShoppers can get quotes, add to shopping list and buy

Features/Benefits

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"AXSES Google map application is a leading Interactive shopping solution, it is credited as a top contributor by Google"

Accra Beach Hotel and ResortThis elegant Hotel sits on one of the island's most spectacular beaches - a sun-kissed stretch of soft, white sand that is home to the gentle waves of theCaribbean sea. Read more...

MyHotels Compare to MyHotels

Add to MyHotels l Compare to MyHotels

ZOOM IN

Online quote direct fromAccra Bech HotelResort

RoomsRatesPhotos

arcRes Direct Shopping Channels- direct marketing for hotels and activities

Combining interactive technology,search, advertising, branding, shopping and buying

AXSES many marketing channels such ashttp://BookingsBarbados.com are direct travel shopping systems. AXSES channels provide travel shoppers with cost comparison options, allowing travelers to view all units, rates, descriptions, photo-galleries of selected properties.Properties may be added to a shopping list for detailed analysis and to get quotes, reserve or book on-line.

AXSES RSS feeds, Global Distribution System(GDS), Mobile applications and Social Media connect you to an international distribution market.

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"I have tried other avenues and in the end most of the business comes from advertising with AXSES marketing channels."

Bay Watch Resorts - Geeta Chatrani

Destination shopping - hotel search, cost compare,dynamic packaging, travelerʼs websites, bookings

Destination marketing

Tourism Marketing for the DestinationTechnology, products andservices to market the destination. For destinationauthorities, chambers of commerce, hotel and tourismassociations

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AXSES BookingsFanchise is a travel portal in abox. We can create a multi-page, multi-featuredtravel portal giving you all the tools to managerates, content, advertising and bookings.

BookingsFranchise can be customised to yourrequirements. The out of the box solution is suitable for chains, travel marketers and destination authorities and associations.

BookingsFranchise technology is a hybrid of advertising, branding and bookings, offering awide range of services and business models.

BookingsFranchise is a modular system. You canstart with the minimum configuration including theaccommodation search engine, cost-comparisonshopping and bookings. The portal manager toolsallow your hotel and tourism operator clients(suppliers) to manage their content, reservationrequest and guest bookings.

Modules like special, packages, themes, and activities can be added as required.

technology: http://BookingsFranchise.comexample: http://BookingsDominica.com

BookingsFranchise.com- your own destination travel shopping engine

Combining interactive technology, search, advertising,branding, shopping and buying

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The AXSES travel shopping experience includes provision for publishing and printing high quality magazines/brochures. arcRes content is used to produce the accommodation and activities listing. AXSES calendar of events can also be captured and published to the destination brochures and magazines. Our graphics artists animate the finalprint ready document which is published online to our e-magazine. Travelers may download a PDF magazine for FREE. Printed copies may be ordered on line, printed and shipped to the address provided.

AXSES print network includes print shops in Canada,USA, UK. Printing can be done at the point of purchase.

Print on Demand requires no inventory. All printing isdone from a single online document which may be kept up to date and modified at any time. Prices forlarge orders and single copies are highly competitive.

Publishing/Printing On Demand- magazine/brochure as needed, where needed

Sponsorships are available forhttp://TravelersInsights.com. Turnkey solutions include brand story writing, publication and online distribution.

No inventory required - print or download current e-doc as needed,when needed, where neededhttp://TravelersInsights.com



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PO Box 16B, Baslen House, Kingston TerrSt. Michael, Barbados BB11090T (1) 246 429 2653 F (1) 246 436 5704website: http://axses.com

Photography © Kristine Dear

knowledge engineering

For further information contact:arcresconsulting@axses.com

AXSES arcRes is a powerful marketing platform.

It can be used for hotels, villas, condos, apartments, car rentals, tourism activities and destinations.

arcRes is also a booking engine and a central reservation system.

The booking engine comes with easy to install widgetsfor any website. The central reservation system canbe a simple widget or a full destination website.

arcRes is also a travel publishing system.

Rates, specials, packages and destination content in arcRes can be published to channels such as mobile phones, social media and travel portals. Special promotions may be sent directly to travellersvia email, RSS and special purpose applications developed by Axses.

arcRes systems help you to organise, manage and market your travel business.

"I can't sing the praises of AXSES enough. They are doing a fantastic job of tourism marketing."

Nautilus Beach Apts. - Betty Bayley

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World Leaders in The Direct Travel Shopping ExperienceAXSES Inc.211 Kennedy Road, Boutiliers Point, B3Z 1V5Halifax, Nova Scotia, CanadaT 902 826 2440

AXSES Saint Lucia office:Keitha Glacekeitha@bookingsstlucia.comOffice: (758) 451-7825Cell: (758) 485-4020

Business SolutionsUnit 21 – Gablewoods MallSunny Acres, Saint Lucia