AXA PPP Healthcare

The Story: This was a highly targeted integrated campaign that told the story of how our National Health Service actually benefits from people choosing private healthcare insurance. Give the political sensitivity of the NHS vs Private, it was as controversial as it was successful. In fact the integrated campaign of DRTV, Press, Mail, Inserts and door drops and online was the most successful PPP had ever run.

The Plot: Lead Generation

Readers: Targeted prospect aged 24 - 55

Epilogue: The most successful campaign PPP had ever run.

Targeted & National Press

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Highly Targeted Direct Mail, National & Local Press Inserts

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Head: Great news for the NHS

Subhead: AXA PPP healthcare makes medical insurance even more affordable

Copy: From just £11 a month, you could help the NHS by taking out private medical insurance with us. Our extensive hospital network includes many private wings in NHS hospitals, which resulted in us paying the NHS £43.4 million last year. So if you ever need treatment, you can choose to use a private hospital or a private NHS wing. Either way we won’t keeping you waiting. Call today on the number below.

Head: Last year, we helped keep 43,065 people off the NHS waiting lists

Subhead: This year, you can help too by choosing our affordable healthcare

Copy: Every day more people are joining AXA PPP healthcare so they can receive swift diagnosis and prompt treatment. From just £11 a moth, you can avoid the waiting lists too and take some pressure off the NHS. How?? You can choose to be treated in an NHS hospital. Last year, this meant we put £43.4 million into the NHS for the use of its facilities. So why wait? Call us today on the number below.

AXA PPP Healthcare Copy

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AXA PPP Healthcare Copy

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Head: ‘It’ll never happen to me,’ happensSubhead: And if it does well do our best to ensure you don’t have an NHS wait to see a consultant

Copy: No one likes seeing a doctor, particularly as you get older. And when a problem finally gets to a point where you have to see one, the idea of an NHS wait for a further appointment with a a consultant is frustrating to say the least. Thankfully, private medical Insurance from AXA PPP healthcare offers a welcomed alternative…

Head: On average every year, over 130,000 women are diagnosed with cancerSubhead: Should the worst happen, we can give you access to the flexibility and comfort of private

treatment.

Copy: Not knowing what’s wrong and waiting for an appointment can be agonising for anyone. In the case of cancer and many other conditions, prompt diagnosis and treatment is certainly the key, but not always the case on the NHS. Thankfully, private medical Insurance from AXA PPP healthcare offers a welcomed alternative…

Head: Can you afford to be less than 100%?Subhead: We’ll do our best to ensure you get fast treatment so you can get back to business as soon

as possible

Copy: If you’re self employed, business is governed by a simple rule – no work, no income. Sadly, the NHS can make no provision for the self employed – and your business can not wait on them. Thankfully, private medical Insurance from AXA PPP healthcare offers a welcomed alternative…

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Joe VideanCreative Director

Writer

Story Teller

3, Church Road, Ashtead, Surrey KT21 2RJ. t: 01372 27 27 77 m: 07908112284 e: joevidean@msn.com Book: joevidean.wordpress.com w: joevidean.com