awearness (eco-fashion label) identity presentation
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eco fashion
label IDENTITYMonday, October 11, 2010
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grounded
awearness
wear outconsciousness
human nature
aware/awear
form
ecologique
body talk
body langua
life on land
design by ea
higher grou
life cycle
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AWEARNE
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mission
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ORGANICCOTTON,BAMBOO
& HEMP
mission
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ETHICAL,INNOVATIVE,ECO FRIENDLY
CLOTHING
brand essence
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brand attributes
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structuredavant-gardesophisticated
brand attributes
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structuredavant-gardesophisticated
brand attributes
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structuredavant-gardesophisticated
brand attributes
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key competitors
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key competitors
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key competitors
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key competitors
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key competitors
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key competitors
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key competitors
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brand objectives
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AWEARNESSECO-FRIENDLY FASHION FOR MEN & WOMEN
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AWEA RNESSECO-FRIENDLY FASHION FOR MEN & WOMEN
Fashion Designer
925 Bergen St, suite 203
Brooklyn, NY 11238
917.753.0262 (ext. 101)
www.awearness.com
HEIDI BLACKWOOD
PRIMARY
Secondary
GOTHAM
Garamond
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A W E A R N E S S
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PRIMAR
Seconda
DIN
Utopia Std
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A W E A R N E S S
Heidi Blackw
Fashion Design
925 Bergen St,
Brooklyn, NY
917.753.0262 (
hblackwood@
www.awearne
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AWEARNESS
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is organization produces cutting-edge, eco-friendly clothes that takeinto account the environment, the health of consumers, as well as theworking conditions of employees in the fashion industry.is label createsstylized clothing that is produced using environmentally sensitive fabricsand responsible production techniques. Furthermore, traditionally thiseco-fashion market has been unavailable to males.ats what makes thisorganization dierent. At its core, the brand provides ethical, innovative,and eco-friendly clothing to its customers. It also strives to issue theclothing at a reasonable price.
ECO-FRIENDLY FASHION
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Thank You